Marketing Technology Strategy

  • Why MarTech is a Strategic Imperative for Business Growth

    … in isolation with no wider connection to strategy; data may be mishandled, incorrectly inputted due to human error, or stored in different formats and in separate locations. Lack of communication too plays a key role in keeping what should be a cohesive connected department apart. Today, marketing is powered by technology. Even if you don’t recognise your…

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