Marketing Terms

    • Marketing 101: What is taxonomy?

      Janine Silva, Director of Email Marketing and Integrated Marketing, Investopedia, used the term, taxonomy, many times as she described her teams behavioral marketing efforts in a recent case study. It made me realize that even with asmany marketers as Ive spoken to and interviewed, this term marked a gap in my knowledge.

      MarketingSherpa Blogin EMail- 12 readers -
  • 9 Scary Marketing Terms, Made Less Daunting

    … to your business strategy. To help you cut down on the confusion, here’s a short list of some common marketing terms that are often misused or misunderstood. 1. Content I like to think of content as a gift to your audience. Whether it takes the form of a blog post, webinar, podcast, image, tweet, E-book, or infographic, content should be valuable…

    Miranda Paquet/ Constant Contactin Content- 7 readers -
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