Marketing Terms

  • Marketing 101: What is taxonomy?

    … Janine Silva, Director of Email Marketing and Integrated Marketing, Investopedia, used the term, taxonomy, many times as she described her teams behavioral marketing efforts in a recent case study. It made me realize that even with asmany marketers as Ive spoken to and interviewed, this term marked a gap in my knowledge. What does taxonomy…

    MarketingSherpa Blogin EMail- 15 readers -
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