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… What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, selfaware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can…
…, many hotels are changing their marketing strategies to cater to the needs of Millennial travelers. Don’t underestimate this generation: besides the fact that the millennial population is 80 million strong, there are a few other reasons why marketing to Millennial travelers will be advantageous for your hotel. Travel site Hotwire.com has already…
Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power? So how do you reach them? Almost two-thirds (62 percent) of millennials say that online content makes them feel more connected to a brand, but only 32 percent find today’s brand communications helpful. So you have to try a little harder.
… As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands. They would rather read a review from a total stranger than directly from a print ad, TV spot or even a friend. By 2017…