Marketing Tools

    • Local SEO is about so much more than tools

      Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations with clients or near-clients, and this one’s no diffe.

      Greg Gifford/ Marketing Landin SEO- 21 readers -
      Earlier about the same topic:
    • Common Data Cleanup Formulas in Excel

      For years, I’ve used the publication as a resource to not just describe how to do things, but to also keep a record for myself to look up later! Today, we had a client that handed us a customer data file that was a disaster. Virtually every field was misformatted and; as a result, we were unable to import the data.

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How IBM’s Watson scores the tone of Trump’s tweets

    …. The artificial intelligence software’s Tone Analyzer tool measured the tweet’s tone as more likely to be perceived as sad than joyful, as shown on the chart below. Let’s try his second most-retweeted, post-election tweet. Happy New Year to all, including to my many enemies and those who have fought me and lost so badly they just don’t know what to do. Love…

    Marketing Landin Social Twitter How To's- 15 readers -
  • Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions

    … and lower cost. This is Cloverleaf’s first shelf-based product. The dynamic digital displays are placed on the edge of several shelves in a grocery store rack, fed by a 4G-connected media player in the same shelf rack. No special kinds of shelves are needed. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing…

    Marketing Land- 16 readers -
  • MarTech Landscape: What is a beacon?

    ….] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior…

    Marketing Land- 11 readers -
  • Sisense lets you ask for analytics by voice — or check the color of your desk lamp

    … interfaces, he said, mean that one can avoid the thought processes developed by thirty years of screen-based dashboards, so you can just ask for what you need. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat…

    Marketing Land- 13 readers -
  • Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list

    … to lighten Santa’s burden a bit by offering our take on who in marketing, advertising and search has been naughty, and who’s been nice. So he can concentrate on, you know, lists about boys and girls. It’s the least we could do. Who’s been nice Go, Pokémon, Go It feels like decades since we first starting hearing about how computer generated content…

    Marketing Landin Display- 11 readers -
  • Amazon Alexa is now the voice agent for marketing analytics platform Datorama

    … [business intelligence] tool, not marketing analytics.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 15 readers -
  • IBM’s Watson is now working as a psychologist for ad tech firm Unruly

    …, for instance, it unveiled a multi-layered program to measure biometric responses of viewers to online video or TV ads. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Landin Display- 14 readers -
  • Demandbase survey: Marketers sure like them some AI

    … service, Adgorithms’ self-driven marketing/ad platform, YesPath’s AI-powered Account-Based Marketing platform, IBM Watson’s many occupations, Grey Jean’s AI-driven personalization platform, Signpost’s automated customer relationship management platform, Wizer’s AI-based marketing survey tool, and Emarsys’ AI Marketing platform. And, in October, B2B…

    Marketing Land- 12 readers -
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    New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects to take the sof...