Marketing Tools

    • How AI is disrupting major industries

      Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the fundamental truth is that we a ...

      Marketing Landin How To's- 23 readers -
    • Not your father’s billboards: Interactive out-of-home is coming of age

      It’s not just that billboards — those static and fading printed signs along highways — have evolved into digital displays within an increasingly programmatic ad ecosystem. It’s that they — and their digital display cousins in city squares, bus stops, airports and elsewhere — have turned into an interactive platform.

      Marketing Land- 13 readers -
  • Stackla adds a Co-Pilot to recommend which user content should be published

    … — Content Intelligence, Performance Insights and watching the monitors — are now integrated into a single algorithm. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other…

    Marketing Landin Content- 15 readers -
  • Tobii Pro now invisibly tracks users’ eyes in VR

    … A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just beginning to develop the kinds of analytical tools that help marketers determine what works. This week, eye-tracking research firm Tobii added another tool — one that invisibly tracks users’ visual attention…

    Marketing Land- 16 readers -
  • Brandwatch adds a Reddit ‘mini-firehose’ to its social data

    … the public API. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site…

    Marketing Land- 18 readers -
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