Marketing Tools

    • TapClicks buys Raven Tools

      TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools. Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads, Twitter and Facebook.

      Marketing Land- 29 readers -
    • AI at the core. Humans at the helm.

      Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as Salesforce, IBM and Adobe.

      Marketing Land- 20 readers -
  • Vectr: A Free Alternative to Adobe Illustrator

    … Vectr is a free and very intuitive vector graphics editor app for web and desktop. Vectr has a very low learning curve making graphic design accessible to anyone. Vectr is going to remain free forever with no strings attached. What’s the difference between Vector and Raster Graphics? Vector-based images are made of lines and paths to create…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Janrain now includes a phone number-based fraud detector

    … that no other identity service, including the one from competitor Gigya, offers such a built-in, automatic anti-fraud scanning of a phone number. Phone numbers, she noted, tend to be more definitive identifiers than, say, email addresses. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology…

    Marketing Land- 14 readers -
  • mParticle launches a second-party data marketplace

    … article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET…

    Marketing Land- 17 readers -
  • Zvelo complements its free bot detection with first page-level breakdown

    … In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver area-based firm announced a complementary service, which it says is the first to detect non-human traffic on a specific page, rather than at the site level. Called the Comprehensive Page-level Traffic (CPT…

    Marketing Landin Display- 14 readers -
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