Marketing Tools

  • mParticle announces single SDK for OTT streaming TV apps on Roku

    … be combined with user activity data (like TV program preferences or ads seen) and then used with common marketing tools. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Land- 16 readers -
  • LiveRamp adds third-party data to its cross-channel identity service

    … of that brand, the profile is anonymized, such as Customer 123. Now, the Acxiom-owned LiveRamp has launched IdentityLink for data owners, which allows third-party data owners to sell their information for integration with these cross-channel profiles. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology…

    Marketing Land- 14 readers -
  • A bot for Kia Motors is the first to debut a new Super Bowl ad

    … “reinforces the idea that our newest crossover is like nothing consumers have ever seen before,” backing the idea that the fuel-efficient Niro “sets a new standard in the market.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space…

    Marketing Landin Social- 17 readers -
  • Study: Your anonymous web browsing isn’t as anonymous as you think

    … Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine a user’s real identity — up to 70 percent of the time — simply from an anonymous browsing history. That’s the key finding in a recently released paper from researchers at Princeton and Stanford universities…

    Marketing Land- 13 readers -
  • Bizible launches first self-service custom attribution for B2B

    … attribution services offer custom modeling, Bird said, but only when their clients employ the services’ staff to set it up on a case-by-case basis. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has…

    Marketing Land- 13 readers -
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