Marketing Tools

    • What is brand marketing?

      There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name and logo everywhere with the h ...

      Marketing Landin Social- 20 readers -
    • Google rolls out free Data Studio globally, improves filters & other features

      Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool, including filters and analytics segments. More dimensions and metrics are available from existing data connectors, such as AdWords campaign ID and keyword quality score, YouTube video title and DoubleClick Campaign Manager revenue and cross-environment conversions.

      Ginny Marvin/ Marketing Landin Google- 14 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • This new AI-powered social marketing tool can predict engagement or write the post for you

    A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the post. Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is launching today under the new name, as it unveils a beta of its new intelligent social market ...

    Marketing Land- 21 readers -
  • BKON Connect unveils an expanded platform for browsing the real world

    … For the past two years, Nashville-based firm BKON Connect has offered its PHY platform in support of the browser-based Physical Web. In the Google-driven but open Physical Web, small beacons in the real world broadcast URLs, so nearby users with a Chrome or other compatible mobile browser can check out relevant web page content associated…

    Marketing Land- 10 readers -
  • It’s true: Smiling at an ad means sales will go up

    … emotional tracking as regular tool. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded…

    Marketing Land- 11 readers -
  • LinkedIn updates Sales Navigator

    … Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network. There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups of salespeople. Enterprise increases…

    Marketing Landin Social- 14 readers -
  • Hootsuite acquires Snapchat analytics firm Naritiv

    … vendor LiftMetrix. Hootsuite Senior Director of Business and Corporate Development Richard Hungerford told me that the acquisitions were part of his company’s effort to court larger enterprise clients, which “require more sophisticated analytics” around paid and organic marketing. Previously, he noted, Hootsuite had no Snapchat capability, and now…

    Marketing Landin Social- 18 readers -
  • Report: Bad bots are swarming virtually every website and login page

    … article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET…

    Marketing Land- 15 readers -
  • SimilarWeb now offers more granular metrics through Digital Insights

    … SimilarWeb’s new Digital Insights service can track patterns of jeans buyers on Amazon. SimilarWeb is out this week with a new service that offers a more granular look at the paths taken by online buyers, offering insights that the company says are not available elsewhere. Called Digital Insights, it is a series of custom reports that can…

    Marketing Land- 15 readers -
  • Salesforce explains why, when it has Einstein, it needs Watson’s intelligence

    … IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson intelligent platform is being made available within Salesforce’s Marketing, Service, Sales and Commerce Clouds. Announced recently, the companies’ global strategic partnership is designed to add Watson’s brand…

    Marketing Land- 21 readers -
  • Cutting-edge martech? 65% of brands have no plans to invest this year

    … in the near future. Given a list of new martech tools and platforms, almost two-thirds said “nope” when asked their plans to invest in them this year. [Read the full article on MarTech Today.] About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print…

    Matt Mcgee/ Marketing Land- 14 readers -
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