Marketing Tools

  • Pathmatics acquires WhatRunsWhere

    … Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer…

    Marketing Landin Display- 10 readers -
  • iQ Media’s new platform can automatically find logos in all TV transmissions

    … While a startup like AdQuick is trying to bring the ecosystem of out-of-home advertising into the digital age, established media measurement firms are still wrangling one of the oldest media ad channels: broadcast and cable TV. This week, the six-year-old iQ Media announced the launch of a new TV search platform that automatically finds still…

    Marketing Land- 11 readers -
  • Zapier launches Digest, so its apps can send their messages where you want

    … messaging platform. Digests — which are text only — can be scheduled for daily, weekly, or monthly intervals, and you can only Digest apps that are in Zapier’s ecosystem. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer…

    Marketing Land- 10 readers -
  • Tackling the martech integration challenge

    … tactics are truly driving sales and business results. In fact, 56 percent of marketers point to fragmented technology as a top barrier to marketing success. With an ever-increasing number of tools and services available in the marketing technology stack, how does a chief marketing officer solve this complex integration situation? Below are four key…

    Marketing Land- 11 readers -
  • IBM buys Fluid’s Expert Personal Shopper for Watson

    … IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need. To help land that distinction, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS) division. Financial terms of the deal were…

    Marketing Land- 8 readers -
  • MarTech Landscape: What is a Customer Data Platform?

    … Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer, or some equivalent. But, according to technology analyst David Raab, that assumes you have unified, integrated storage of all your customer data. And, he says, most tools don’t, which is why he initiated…

    Marketing Land- 12 readers -
  • So you have the data. Now what?

    … and so on) need to be available as well. Those are the basics. Seriously. You can do marketing without it, but you’d be missing the boat. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jose…

    Marketing Land- 11 readers -
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