Marketing Tools: Analytics

    • Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions

      You walk into a grocery store to buy barbeque-flavored potato chips. But you’re disappointed to find that the overflowing shelf of chips — although harboring more than a dozen different types — doesn’t have that flavor. Within seconds, the LCD digital sign along the shelf edge immediately shows a message: “Don’t worry – BBQ chips will be restocked tomorrow!” That vision of ...

      Marketing Land- 16 readers -
    • Sisense lets you ask for analytics by voice — or check the color of your desk lamp

      A desk set up for Sisense Everywhere, with Amazon Alexa and a multi-colored connected lamp. Want to find out how last year’s revenue compares to this? Maybe you should just ask out loud. Or maybe the color of your desk lamp can tell you if you’re meeting your sales targets. Those natural interactions are part of new interfaces to query the business intelligence platform o ...

      Marketing Land- 13 readers -
    • Amazon Alexa is now the voice agent for marketing analytics platform Datorama

      The family of Amazon Alexa devices. If you thought intelligent voice agents were only for handlessly searching the Web or calling up your favorite songs, it’s time to recaliber. This week, marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated with devices powered by Amazon’s Alexa voice agent, including Echo and Echo Dot.

      Marketing Land- 15 readers -
  • How IBM’s Watson scores the tone of Trump’s tweets

    …. The artificial intelligence software’s Tone Analyzer tool measured the tweet’s tone as more likely to be perceived as sad than joyful, as shown on the chart below. Let’s try his second most-retweeted, post-election tweet. Happy New Year to all, including to my many enemies and those who have fought me and lost so badly they just don’t know what to do. Love…

    Marketing Landin Social Twitter How To's- 8 readers -
  • MarTech Landscape: What is a beacon?

    ….] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior…

    Marketing Land- 11 readers -
  • IBM’s Watson is now working as a psychologist for ad tech firm Unruly

    … tool. The central goal is to increase sales by trying to replicate “light buyers” of a brand’s products, with the idea being that these kind of customers already know the product line and haven’t reached their limit of purchases. This is the latest effort by the News Corp-owned firm to understand the hidden feelings of customers. In September…

    Marketing Landin Display- 14 readers -
  • Demandbase survey: Marketers sure like them some AI

    … service, Adgorithms’ self-driven marketing/ad platform, YesPath’s AI-powered Account-Based Marketing platform, IBM Watson’s many occupations, Grey Jean’s AI-driven personalization platform, Signpost’s automated customer relationship management platform, Wizer’s AI-based marketing survey tool, and Emarsys’ AI Marketing platform. And, in October, B2B…

    Marketing Land- 12 readers -
  • Salesforce moves beyond first-party data with Krux integration

    … In October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the addition of three new features to its Marketing Cloud that result from the integration of that acquisition. Every month, Krux collects over 200 billion data points, interacts with over three billion browser…

    Marketing Land- 13 readers -
  • Invoca embeds IBM’s Watson so call centers can better understand their customers

    … Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: San Francisco October 2-4…

    Marketing Land- 9 readers -
  • Pathmatics acquires WhatRunsWhere

    … Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer…

    Marketing Landin Display- 17 readers -
  • iQ Media’s new platform can automatically find logos in all TV transmissions

    …. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS…

    Marketing Land- 12 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    … On Wednesday Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program. Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform but only…

    Marketing Landin Social- 10 readers -
  • comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients

    … comScore and SimilarWeb to focus their efforts on their core business expertise. This allows each of us to provide the best solution that delivers maximum impact to meet the data intelligence needs of our clients.” About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer…

    Marketing Land- 13 readers -
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