Marketing Tools: Analytics

    • 8 major Google ranking signals in 2017

      It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right.

      Marketing Landin SEO Content Google- 28 readers -
    • AppsFlyer makes its attribution data more transparent

      Transparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to shine a light on what’s going on. The Tel Aviv-based firm has announced its Agency Transparency solution, which lets a brand more easily drill down into granular detail about its app install campaigns.

      Marketing Land- 24 readers -
    • LiveRamp launches IdentityLink for Publishers

      Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink that is designed for publishers, ...

      Marketing Land- 12 readers -
  • Tobii Pro now invisibly tracks users’ eyes in VR

    … A combined image, showing attention spots where a VR wearer might be looking in a virtual grocery store. Virtual reality is just beginning to develop the kinds of analytical tools that help marketers determine what works. This week, eye-tracking research firm Tobii added another tool — one that invisibly tracks users’ visual attention…

    Marketing Land- 19 readers -
  • How to solve the mystery of what your customers really want

    … How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s a shockingly…

    Marketing Landin How To's- 14 readers -
  • Brandwatch adds a Reddit ‘mini-firehose’ to its social data

    … in Brandwatch’s two main products, its Analytics and Vizia 2 platforms. Previously, she said, her company and other social analytics firms have used Reddit’s public API, but that was “not intended for commercial purposes.” Brandwatch, she added, had used the API to occasionally crawl a few specific subreddits — the site’s term for discussion forums…

    Marketing Land- 19 readers -
  • Segment can now track users across sites without third-party cookies

    … Apologies in advance for the mixed metaphor, but third-party cookies are rapidly becoming black sheep. So data connection service Segment is out with a new solution to help brands avoid third-party cookies as they track users between multiple sites. This week, Apple announced refinements to the way its Safari browser treats third-party cookies…

    Marketing Land- 15 readers -
  • How AI is disrupting major industries

    … Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum…

    Marketing Landin How To's- 25 readers -
  • Journey analytics: The GPS for understanding your customers

    … allowing marketing professionals to be efficient in crafting superior customer experiences that will keep them coming back. About The Author Customer engagement solutions from IBM help you create unbreakable bonds with your customers. Through a powerful set of tools and solutions for marketing, eCommerce and customer analytics, you can…

    Marketing Land- 28 readers -
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