Marketing Tools: Analytics

  • Why some ad tech vets have doubts about Havas’ new transparency platform

    … these things,” he told me via email. It’s not about the tech, he said, but human behavior. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Landin Display- 18 readers -
  • mParticle launches a second-party data marketplace

    … mParticle provides a connection platform so that a brand can transmit its data directly to 150 or so marketing and analytical tools, instead of setting up a separate integration for each one. This week, the company is announcing that it is launching what is, in effect, an environment for the exchange of second-party data, by allowing brands…

    Marketing Land- 18 readers -
  • Zvelo complements its free bot detection with first page-level breakdown

    …) dataset and priced at a monthly fee based in part on usage, it looks at each ad impression and determines how much traffic is non-human (e.g., bots) or low-quality (e.g., human-powered click farms). [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered…

    Marketing Landin Display- 14 readers -
  • How martech is working to solve the consumer identity crisis

    … into effect next year. It sets up a variety of ways in which customers must grant permission for brands to use their data, and how brands must manage it. The regulation pertains to customers from EU countries when they are in those countries — and when they are in non-EU countries. This means that major brands — and many smaller ones — will technically…

    Marketing Landin How To's- 19 readers -
  • Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

    … providers (including Sprinklr, Sprout Social, and Conversocial) to help brands realize greater value from our data and platform. As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration…

    Marketing Landin Twitter- 16 readers -
  • IBM enlists Watson to define customer segments and insights

    … IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that can be exported to marketing tools and displays cognitive insights in natural language. Project Manager David Pugh told me…

    Marketing Land- 18 readers -
  • TapClicks buys Raven Tools

    … TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools. Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads, Twitter and Facebook. It also…

    Marketing Land- 29 readers -
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