Marketing Tools: Analytics

  • mParticle announces single SDK for OTT streaming TV apps on Roku

    … be combined with user activity data (like TV program preferences or ads seen) and then used with common marketing tools. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Land- 17 readers -
  • Study: Your anonymous web browsing isn’t as anonymous as you think

    … Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine a user’s real identity — up to 70 percent of the time — simply from an anonymous browsing history. That’s the key finding in a recently released paper from researchers at Princeton and Stanford universities…

    Marketing Land- 13 readers -
  • Bizible launches first self-service custom attribution for B2B

    … attribution services offer custom modeling, Bird said, but only when their clients employ the services’ staff to set it up on a case-by-case basis. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has…

    Marketing Land- 14 readers -
  • Amplero enlists machine learning to leverage influencer marketing

    … Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. To do that with existing customers, optimization platform Amplero has announced an enhancement to its platform that employs machine learning to power influencer marketing for brands whose customers commonly form networks of users…

    Marketing Land- 27 readers -
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