Marketing Tools: Analytics

  • Pathmatics acquires WhatRunsWhere

    … Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer…

    Marketing Landin Display- 12 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    … it to aim ads at those customers on Pinterest as well as people who may not be customers but share similar characteristics. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised…

    Marketing Landin Social- 10 readers -
  • comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients

    … comScore and SimilarWeb to focus their efforts on their core business expertise. This allows each of us to provide the best solution that delivers maximum impact to meet the data intelligence needs of our clients.” About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer…

    Marketing Land- 12 readers -
  • MarTech Landscape: What is a Customer Data Platform?

    … Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer, or some equivalent. But, according to technology analyst David Raab, that assumes you have unified, integrated storage of all your customer data. And, he says, most tools don’t, which is why he initiated…

    Marketing Land- 12 readers -
  • So you have the data. Now what?

    … The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their marketing in big ways, armed with a multitude of available data and modern toolsets. All too often, though, the vision is not supported with the technology, mindset and organizational design to fully engage…

    Marketing Land- 11 readers -
  • Getty Images’ PicScout boosts its image recognition and tracking tools

    … intelligence-driven deep learning, which helps provide more than visual recognition for tracking. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Landin Content- 9 readers -
  • Conductor adds Insight Stream to its Searchlight platform

    … assistant that surfaces actionable insights and recommendations you will probably want to know about. Insight Stream is now part of the company’s Searchlight platform for optimizing content-based traffic. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he…

    Marketing Land- 18 readers -
  • Google Surveys 360 joins the Analytics 360 Suite

    … Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella…

    Matt Mcgee/ Marketing Landin Google- 9 readers -
  • If you’re in the U.S., this marketing data company has a psychology profile on you

    Where you are, what you buy, and your age. These are the kinds of attributes that digital marketers commonly employ for targeting. London-based Cambridge Analytica is adding an additional layer: psychology. With U.S. offices in New York City and Washington, D.C., the company is now redirecting its psychological targeting from national security and political clients — includi ...

    Marketing Land- 10 readers -
  • Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM

    … Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s…

    Marketing Land- 11 readers -
  • Here’s how marketing research is looking past consumers and connecting with their bodies

    A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad agencies and researchers are regularly analyzing eye-tracking to measure attention, facial expressions to determine positive or negative emotions, galvanic skin response to gauge the i ...

    Marketing Land- 10 readers -
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