Marketing Tools: Analytics

    • Machine learning is marketing’s future

      When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can become widely accessible tomorrow — just look at the ...

      Marketing Land- 26 readers -
    • Google rolls out free Data Studio globally, improves filters & other features

      Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool, including filters and analytics segments. More dimensions and metrics are available from existing data connectors, such as AdWords campaign ID and keyword quality score, YouTube video title and DoubleClick Campaign Manager revenue and cross-environment conversions.

      Ginny Marvin/ Marketing Landin Google- 14 readers -
    • Hootsuite acquires Snapchat analytics firm Naritiv

      Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has acquired Snapchat analytics and content creation firm Naritiv. Deal terms were not made public. This newest purchase follows Hootsuite’s acquisitions last month of ad tech firm AdEspresso and social analytics vendor LiftMetrix.

      Marketing Landin Social- 18 readers -
  • This new AI-powered social marketing tool can predict engagement or write the post for you

    A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the post. Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is launching today under the new name, as it unveils a beta of its new intelligent social market ...

    Marketing Land- 21 readers -
  • It’s true: Smiling at an ad means sales will go up

    … emotional tracking as regular tool. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded…

    Marketing Land- 11 readers -
  • SimilarWeb now offers more granular metrics through Digital Insights

    … SimilarWeb’s new Digital Insights service can track patterns of jeans buyers on Amazon. SimilarWeb is out this week with a new service that offers a more granular look at the paths taken by online buyers, offering insights that the company says are not available elsewhere. Called Digital Insights, it is a series of custom reports that can…

    Marketing Land- 15 readers -
  • Salesforce explains why, when it has Einstein, it needs Watson’s intelligence

    … IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson intelligent platform is being made available within Salesforce’s Marketing, Service, Sales and Commerce Clouds. Announced recently, the companies’ global strategic partnership is designed to add Watson’s brand…

    Marketing Land- 21 readers -
  • Optimizely expands its experimentation platform to OTT TV

    … Optimizely is extending its “X” product line to support experiments in over-the-top (OTT) video with a new tool appropriately called Optimizely X OTT. It’s an expansion of what the company calls its “Experimentation Platform,” which was announced in September and saw Optimizely move beyond A/B testing for web and mobile. In Wednesday’s…

    Matt Mcgee/ Marketing Land- 14 readers -
  • Totango rolls out first chatbot for customer success

    … that this is the first bot designed for a customer success platform. It joins a growing number of marketing and business intelligence firms that are using bots and intelligent agents to make the data more accessible, including business analytics provider Sisense’s Amazon Alexa skill and chatbots, and marketing analytics firm Datorama’s employment of Alexa…

    Marketing Land- 15 readers -
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