Marketing Tools: Analytics

  • Google Surveys 360 joins the Analytics 360 Suite

    Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella.

    Matt Mcgee/ Marketing Land- 9 readers -
  • Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM

    … Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s…

    Marketing Land- 10 readers -
  • Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

    … a new B2B Data Cloud, based on its acquisition of data provider WhoToo a few months earlier. About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor…

    Marketing Land- 7 readers -
  • With brains like Einstein’s, who needs marketers?

    … far among marketing/sales tools, it is only part of the wave. There may be running disputes as to what processes actually deserve the name “artificial intelligence,” but it’s clear that most marketing and sales tools offer or will offer one or more of these capabilities: predictive lead scoring to target the most likely customers predictive…

    Marketing Land- 12 readers -
  • Bombora gives marketers self-service access to its B2B surge intent data

    … engagement, such as a 25 percent lift in email opens. About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS…

    Marketing Land- 9 readers -
  • Salesforce introduces Einstein — an AI layer for all its clouds

    … of the world’s most famous smart person, in an effort to embed a new level of smartness into all of the company’s clouds — Sales, Marketing, Internet of Things, Community, Service, Commerce, and Analytics. Additionally, a new Salesforce Research group is being launched, charged with developing new deep learning, natural language processing…

    Marketing Land- 7 readers -
  • Unruly now offers biometric measurement of video ads

    … its first regular biometric measurement of online video or TV ads via an ensemble of star players in the field. Called Unruly EQ, it brings together brainwave analysis by marketing research firm Nielsen, facial recognition by Affectiva, and music data analysis by Moodagent. This is complemented by an expanded version of Unruly’s own detailed…

    Marketing Landin Display- 10 readers -
  • Adobe adds live video ad insertion and tighter video stream measurement

    … in Amsterdam. Adobe Primetime, the company’s tool to support multiscreen TV, can now replace a broadcast ad with a dynamically targeted ad in a single live video stream. This is focused on the type of online video Adobe calls TV Everywhere, which is Net-delivered video that requires a cable subscription logon, like (Adobe describes Over…

    Marketing Landin Display- 9 readers -
  • Google Analytics App now offers Google Now-like automated insights

    … a top destination for Google Analytics app users. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Google- 11 readers -
  • How to solve the event marketing data problem

    … industry. Here are three proactive event data measures you can put in place to both accelerate sales pipeline and eliminate manual, resource-draining work that detracts from high-impact marketing and sales activities. Streamline the lead/data delivery process using technology and tools. This starts with utilizing data integrity tools to standardize…

    Marketing Land- 4 readers -
  • Oracle launches “largest B2B audience data marketplace”

    …. But Bizo was shut down earlier this year and LinkedIn was purchased by Microsoft, so the Data Cloud built its own offering. Oracle also offers a B2C data marketplace through BlueKai. Data Cloud Group Vice President Rob Holland pointed out via email that “the other major audience marketplaces today (Adobe, Acxiom, Exelate) are focused mostly on B2C…

    Marketing Land- 3 readers -
Get the top posts daily into your mailbox!
See more
A Post To Martech Today A Post To Search Engine Land Adwords All Things Martech Analytics Analytics & Marketing Column Analytics: Tag Management Big Data Analytics Channel Channel: Analytics Channel: Analytics & Conversion Channel: Display Advertising Channel: Local Channel: Marketing Technology Channel: Martech Today Channel: Martech: Advertising Channel: Martech: Analytics & Data Channel: Martech: Marketing Channel: Mobile Marketing Channel: Seo Channel: Social Media Marketing Channel: Video Content Marketing Content Marketing Column Conversion Rate Optimization Display Advertising E Commerce Email Marketing Facebook Facebook: Advertising Facebook: Instagram Facebook: Mobile Facebook: Video Google Google: Adwords Google: Analytics Google: Consumer Surveys Google: Display Advertising Google: Marketing Google: Search Google: Seo How To Guides How To Guides: Marketing Analytics How To Guides: Marketing Strategy How To Guides: Search Marketing Infographics Internet Marketing Linkedin Marketing Automation Marketing Tools Marketing Tools: General Marketing Tools: Social Media Marketing Tools: Url Shorteners Martech Martech Column Martech: Predictive Marketing Mobile Marketing Mobile Marketing: App Promotion Ads Mobile Search Myspace Pinterest Programmatic Advertising & Media Buying Retargeting & Remarketing Search Engine Land Search Marketing Search Marketing Column Seo Social Media Social Media Marketing Social Media Marketing: Advertising Statistics Statistics: Market Share Statistics: Online Behavior Texas Url Video What Is Martech?