Marketing Tools: Analytics

  • Marketing in a distracted, digital world

    …In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big... Please visit Marketing Land for the full article. …

    Marketing Land- 30 readers -
  • Swrve adds support for OTT TV apps

    …The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion. Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
  • Openprise becomes GDPR-compliant

    …The data orchestration platform adds tools to determine country origin and prevent the accidental release of data to third-party providers. Please visit Marketing Land for the full article. …

    Marketing Land- 5 readers -
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