Marketing Tools: Analytics

  • Openprise moves into third-party data with launch of Data Marketplace

    … Openprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients. Recently, the Redwood City, California-based company has moved into third-party data with the launch of its Data Marketplace. VP of Marketing Allen Pogorzelski told me that, previously, Openprise might help…

    Marketing Land- 26 readers -
  • Salesforce’s Social Studio can now see

    … This week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing Cloud and, before today, it did not have image recognition. Brands either manually searched images or conducted text searches of metadata or related posts. Now, it has Einstein Vision image recognition, powered…

    Marketing Land- 14 readers -
  • Demandbase boosts its B2B early warning system

    … Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests. This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech…

    Marketing Landin Display Retargeting- 18 readers -
  • Adbrain ups the ante on cross-device identity

    … Since many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the cross-device ID graph. It determines that this phone, this computer and this tablet are used by the same person, so marketing to that person can be coordinated between the devices. Adbrain has recently upped…

    Marketing Land- 17 readers -
  • Even Financial launches tool to semi-automate financial compliance for online ads

    … issues that could pose problems with US federal or state regulations, as well as any brand safety content that could be embarrassing for the advertising financial service. If the tool finds or suspects a violation, the ad placement is scratched, and an Even Financial staff member — from a team of three monitors — takes a look and renders a judgment…

    Marketing Land- 19 readers -
  • LiveRamp launches IdentityLink for Publishers

    … Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink…

    Marketing Landin Display- 23 readers -
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