Marketing Tools: General

  • Tackling the martech integration challenge

    … tactics are truly driving sales and business results. In fact, 56 percent of marketers point to fragmented technology as a top barrier to marketing success. With an ever-increasing number of tools and services available in the marketing technology stack, how does a chief marketing officer solve this complex integration situation? Below are four key…

    Marketing Land- 11 readers -
  • IBM buys Fluid’s Expert Personal Shopper for Watson

    … IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need. To help land that distinction, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS) division. Financial terms of the deal were…

    Marketing Land- 8 readers -
  • launches first beacon-only physical showroom

    … is designed to educate businesses about how they can be used for logistics, workspace management, healthcare, and other non-coupon uses. Berlin, he added, was chosen because of its tech startup environment, business community, and its growing need for Internet of Things solutions. [Read the full article on MarTech Today.] About The Author Barry…

    Marketing Land- 13 readers -
  • LiveRamp extends its multi-channel identity resolution service to its clients

    Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to client companies. Owned by marketing data provider Acxiom, Liveramp is launching IdentityLink so that the service — which links data across channels to generate individual customer profiles — can now be used by clients for their own cross-chann ...

    Marketing Land- 9 readers -
  • Expedia now lets you pick Hawaii travel packages with your smile

    … led to an increase in vacations to Hawaii. Facial recognition is one of several biometric techniques enjoying a boom among marketers, although most applications to date have emphasized measurement of existing campaigns instead of using expressions to inform consumer decisions. About The Author Barry Levine covers marketing technology…

    Marketing Land- 14 readers -
  • Marketing automation tools compared: GetResponse, Marketo and HubSpot

    … Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies…

    Marketing Land- 30 readers -
  • With brains like Einstein’s, who needs marketers?

    … far among marketing/sales tools, it is only part of the wave. There may be running disputes as to what processes actually deserve the name “artificial intelligence,” but it’s clear that most marketing and sales tools offer or will offer one or more of these capabilities: predictive lead scoring to target the most likely customers predictive…

    Marketing Land- 13 readers -
Get the top posts daily into your mailbox!
See more
Adwords All Things Martech Analytics Analytics & Marketing Column Analytics: Tag Management Augmented & Virtual Reality Big Data Analytics Bing Channel Channel: Analytics & Conversion Channel: Cmo Zone Channel: Display Advertising Channel: Email Marketing Channel: Industry Channel: Local Channel: Marketing Technology Channel: Martech Today Channel: Martech: Advertising Channel: Martech: Analytics & Data Channel: Martech: Commerce Channel: Martech: Management Channel: Martech: Marketing Channel: Martech: Sales Channel: Mobile Marketing Channel: Other Channel: Retail Channel: Search Marketing Channel: Sem Channel: Seo Channel: Video Chat & Text Messaging Apps Content Marketing Content Marketing Column Conversion Rate Optimization Display Advertising Display Advertising: Ad Fraud E Commerce Ebay Email Marketing Events Facebook: Advertising Facebook: App Links Facebook: Instagram Facebook: Video Google Google Analytics Google Webmaster Tools Google: Adwords Google: Analytics Google: Chrome Google: Display Advertising Google: Mobile How To Guides: Marketing Strategy Infographics Internet Marketing Internet Marketing Industry Internet Marketing Industry: Stats Linkedin Marketing Automation Marketing Strategies Column Marketing Tools Marketing Tools: Analytics Marketing Tools: Social Media Martech Martech Column Martech Conference Martech: Management Martech: Marketing Technology Martech: Predictive Marketing Mobile Marketing Mobile Search Native Advertising Permission Marketing Pew Research Center Pinterest Programmatic Advertising & Media Buying Retargeting & Remarketing Search Marketing Search Marketing Column Seo Social Media Social Media Marketing Social Media Marketing: Advertising Sponsored Content Statistics: General Twitter: Advertising Video Webmasters What Is Martech?