Marketing Tools: General

  • Salesforce’s Einstein adds velocity to its Sales Cloud

    … predictive scoring of customers and leads via integrated partners from its AppExhange. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Land- 15 readers -
  • BKON Connect unveils an expanded platform for browsing the real world

    … it into a kind of browser for real-world content summoned by QR codes, NFC (Near-Field Communication) tags or Physical Web beacons. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Land- 11 readers -
  • LinkedIn updates Sales Navigator

    … a link to a customized web page that she has generated in PointDrive. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications…

    Marketing Landin Social- 18 readers -
  • Report: Bad bots are swarming virtually every website and login page

    … article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET…

    Marketing Land- 18 readers -
  • What is customer marketing?

    … marketing and customer success collide. At Act-On, we see this falling in the Expand (retention) phase of marketing, joining Brand (awareness) and Demand (acquisition). All three phases are important, and they feed into the success of the others. As a view into how some people think of marketing, Act-On is releasing a series of videos styled…

    Marketing Land- 22 readers -
  • What’s a blockchain? And how could it change marketing & advertising?

    … From Consensys’ white paper on blockchains While the jury is still out on Bitcoin’s contribution to civilization, the digital currency has introduced us to at least one promising technology. Called blockchain, it’s the infrastructure behind Bitcoins. Its advocates hail it as the most revolutionary technology since … well … the internet. Don…

    Marketing Landin How To's- 24 readers -
  • Swrve’s new integration gives Oracle visibility into apps

    … The big marketing clouds are still catching up in mobile marketing. Last week, Oracle took at step toward more complete mobile coverage with the full integration of Swrve’s app-oriented mobile marketing application. Oracle’s Marketing Cloud out-of-the-box is “blind to what users do in the app,” Swrve Senior Director of Product Marketing Alan…

    Marketing Land- 19 readers -
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