Marketing Tools: General

    • Adobe updates Target with Sensei-powered enhancements

      From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all of which it says are made possible by its Sensei cloud-wide layer of artificial intelligence. The tech giant released its One-Click Personalization last November in beta, which enables algorithmic page-level testing, and now it’s out in ge ...

      Marketing Land- 16 readers -
    • Forrester report: Automation is taking over customer interaction

      A robotic lawn mower If you think you’ve finally gotten a handle on customer engagement, buckle up. That’s because “automation is reshaping customer engagement,” according to a recent Forrester report on agents, bots, hardware robots and intelligent self-service solutions that will address customer-facing problems over the next 10 years.

      Marketing Land- 14 readers -
  • SugarCRM launches first product to help provide a ‘full view of customer’

    … marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created…

    Marketing Land- 20 readers -
  • Here’s how ‘customer tech’ may rescue consumers and brands from GDPR

    About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection Regulation) goes into effect. It requires that consumers provide explicit consent for the use of their personal data, which includes their online behavior. It applies to marketing directed at EU citizens, wherever they may be, and it provides fo ...

    Marketing Land- 21 readers -
  • NetLine brings company-targeting to its self-service content marketing portal

    In the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to websites, blogs, RSS feeds and newsletters. That service allowed enterprise marketers to target either individual companies or types of users, such as IT management at companies larger than 500 employees in the US and the UK.

    Marketing Land- 12 readers -
  • Not your father’s billboards: Interactive out-of-home is coming of age

    … and sanctuaries in order to encourage conversation. Twenty-five of the 6,500 species photographed so far are used in this project, including the Florida panther, the Golden Snub-nosed monkey and the Malayan tiger. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he…

    Marketing Land- 15 readers -
  • TurnTo Networks enters review syndication with ‘first open network’

    … TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for syndication for product reviews and ratings.” Customers frequently leave product reviews on brand sites, such as an assessment of a Casio camera by a recent buyer. Brands, such as Casio, want those reviews…

    Marketing Landin Content- 19 readers -
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