Marketing Tools: General

    • Marketing automation tools compared: GetResponse, Marketo and HubSpot

      Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies organized and running efficiently.

      Marketing Land- 28 readers -
    • With brains like Einstein’s, who needs marketers?

      Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide layer of artificial intelligence. While computer intelligence is not foreign to parts of Salesforce’s clouds, this massive commitment means that advanced computer intelligence will now be embedded throughout the company’s tools.

      Marketing Land- 12 readers -
    • The 3 things to look for in a customer-centric marketing tool

      Historically, marketing has been all about the product; however, today most marketing teams are striving to put the customer first. Of course, the teams still want to drive sales, but following the theory of “customer-centric marketing,” they now place the individual customer at the center of marketing design and delivery rather than the product.

      Jordan Elkind/ Marketing Land- 18 readers -
  • launches first beacon-only physical showroom

    … Kreuzberg-area of that famous city. There’s also an online version of the Studio, which, of course, cannot offer the physical experience. “Today beacons are misunderstood,” CEO Szymon Niemczura said in a statement accompanying the opening. Most businesses, he added, think of beacons as “retail tools for sending coupons,” so Proximity Studio…

    Marketing Land- 11 readers -
  • LiveRamp extends its multi-channel identity resolution service to its clients

    Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to client companies. Owned by marketing data provider Acxiom, Liveramp is launching IdentityLink so that the service — which links data across channels to generate individual customer profiles — can now be used by clients for their own cross-chann ...

    Marketing Land- 8 readers -
  • Expedia now lets you pick Hawaii travel packages with your smile

    …. If the viewer watches at least half of the two minute video, and has smiled for what the algorithm considers a sufficient number of times, a personalized travel package is presented as a web page, along with one of three 30-second videos representing either Iwa (Bird, and Hawai‘i’s all-knowing guide), He‘e (Octopus, Hawai‘i’s loving spirit…

    Marketing Land- 13 readers -
  • Salesforce introduces Einstein — an AI layer for all its clouds

    … of the world’s most famous smart person, in an effort to embed a new level of smartness into all of the company’s clouds — Sales, Marketing, Internet of Things, Community, Service, Commerce, and Analytics. Additionally, a new Salesforce Research group is being launched, charged with developing new deep learning, natural language processing…

    Marketing Land- 7 readers -
  • Salesforce opens up Lightning Bolt portal templates for specific business needs

    … the use of drag-and-drop functional components, like an organizing tool for community events or the ability to share files among a team. Nearly a thousand Lightning communities were created by businesses with these templates. European telecommunications firm Sky, for instance, created a community of its users, while Unilever employed it for Employee…

    Marketing Land- 9 readers -
  • Why sales chat needs to be part of your multi-channel strategy

    … Giving your site visitors the option to chat with a sales representative is a key driver in increasing revenues. If you don’t yet have live chat set up on your business website, then you’re missing out on major impact potential, both in terms of conversion optimization and loyalty marketing. Research indicates that 85 percent of US online…

    Marketing Land- 10 readers -
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