Marketing Tools: General

    • Oracle adds chatbots, smarter recommendation engine to its Clouds

      This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce, Configure/Price/Quote, Service and Social.

      Marketing Land- 21 readers -
    • Janrain now includes a phone number-based fraud detector

      Identity management provider Janrain has announced what it says is the first anti-fraud, phone number-based detection built into this kind of service. The Portland, Oregon-based company enables a website visitor to use their Facebook, Twitter, LinkedIn or other social media credentials when they log in.

      Marketing Land- 14 readers -
  • 6 ways that IBM Watson is changing digital marketing

    … NewStore CMO Phil Granof described to me as “genius-as-a-service.” Watson and similar services mean that the highest levels of computing intelligence are now available to any tool, anywhere. This “changes almost everything,” analyst David Raab told me, adding that “algorithms are now a commodity.” [Read the full article on MarTech Today.] About…

    Marketing Land- 19 readers -
  • Sprinklr, the former social platform, emerges this week as a customer experience cloud

    … into “the next big generation of relationship platforms.” This would be, I wrote, similar to how email tools later evolved into marketing automation clouds. Thomas told me that this predicted evolution was “spot on,” except that there’s a new model going beyond marketing automation. That emergence is represented by a variety of newly-announced additions…

    Marketing Land- 39 readers -
  • Salesforce’s Einstein adds velocity to its Sales Cloud

    … predictive scoring of customers and leads via integrated partners from its AppExhange. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Land- 17 readers -
  • BKON Connect unveils an expanded platform for browsing the real world

    … For the past two years, Nashville-based firm BKON Connect has offered its PHY platform in support of the browser-based Physical Web. In the Google-driven but open Physical Web, small beacons in the real world broadcast URLs, so nearby users with a Chrome or other compatible mobile browser can check out relevant web page content associated…

    Marketing Land- 11 readers -
  • LinkedIn updates Sales Navigator

    … Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network. There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups of salespeople. Enterprise increases…

    Marketing Landin Social- 19 readers -
  • Report: Bad bots are swarming virtually every website and login page

    … article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET…

    Marketing Land- 18 readers -
  • What is customer marketing?

    … marketing and customer success collide. At Act-On, we see this falling in the Expand (retention) phase of marketing, joining Brand (awareness) and Demand (acquisition). All three phases are important, and they feed into the success of the others. As a view into how some people think of marketing, Act-On is releasing a series of videos styled…

    Marketing Land- 24 readers -
  • What’s a blockchain? And how could it change marketing & advertising?

    … showed that, however great the promises of any technology, there’s always one mitigating factor: Humans. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech…

    Marketing Landin How To's- 25 readers -
  • Swrve’s new integration gives Oracle visibility into apps

    … The big marketing clouds are still catching up in mobile marketing. Last week, Oracle took at step toward more complete mobile coverage with the full integration of Swrve’s app-oriented mobile marketing application. Oracle’s Marketing Cloud out-of-the-box is “blind to what users do in the app,” Swrve Senior Director of Product Marketing Alan…

    Marketing Land- 21 readers -
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