Marketing Tools: General

  • Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list

    … to lighten Santa’s burden a bit by offering our take on who in marketing, advertising and search has been naughty, and who’s been nice. So he can concentrate on, you know, lists about boys and girls. It’s the least we could do. Who’s been nice Go, Pokémon, Go It feels like decades since we first starting hearing about how computer generated content…

    Marketing Landin Display- 11 readers -
  • MarTech Landscape: What are those DAM systems?

    … be searched, licensing info, some way to track its usage, and ways to have it approved for use in, say, a marketing campaign. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these…

    Marketing Land- 10 readers -
  • Zapier launches Digest, so its apps can send their messages where you want

    … messaging platform. Digests — which are text only — can be scheduled for daily, weekly, or monthly intervals, and you can only Digest apps that are in Zapier’s ecosystem. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer…

    Marketing Land- 11 readers -
  • Tackling the martech integration challenge

    … ways to help CMOs and marketing organizations make sense of the spiraling-out-of-control land of confusion. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mary Wallace is a modern marketer…

    Marketing Land- 11 readers -
  • IBM buys Fluid’s Expert Personal Shopper for Watson

    … IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need. To help land that distinction, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS) division. Financial terms of the deal were…

    Marketing Land- 8 readers -
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