Marketing Tools: General

  • Janrain now includes a phone number-based fraud detector

    … that no other identity service, including the one from competitor Gigya, offers such a built-in, automatic anti-fraud scanning of a phone number. Phone numbers, she noted, tend to be more definitive identifiers than, say, email addresses. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology…

    Marketing Land- 15 readers -
  • Oracle adds chatbots, smarter recommendation engine to its Clouds

    … the Commerce, Marketing, Sales and Service Clouds. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 26 readers -
  • 6 ways that IBM Watson is changing digital marketing

    … NewStore CMO Phil Granof described to me as “genius-as-a-service.” Watson and similar services mean that the highest levels of computing intelligence are now available to any tool, anywhere. This “changes almost everything,” analyst David Raab told me, adding that “algorithms are now a commodity.” [Read the full article on MarTech Today.] About…

    Marketing Land- 22 readers -
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