Marketing Tools: Social Media

  • LinkedIn updates Sales Navigator

    … Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network. There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups of salespeople. Enterprise increases…

    Marketing Landin Social- 13 readers -
  • A bot for Kia Motors is the first to debut a new Super Bowl ad

    Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad. The 60 second ad — a whirlwind comic spot starring Melissa McCarthy for Kia’s new Niro crossover SUV — is now available through the company’s NiroBot on Facebook Messenger. Kia COO and EVP Michael Sprague said in a statement that the bot milestone “reinforces the idea that our n ...

    Marketing Land- 18 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    … it to aim ads at those customers on Pinterest as well as people who may not be customers but share similar characteristics. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised…

    Marketing Landin Social- 11 readers -
  • Forrester: Here are some ways marketers can adapt to messaging apps

    … you are set up internally to handle rapid-turnaround social media marketing, which might include a chatbot platform for automated responses. “Prepare for a variety of brand security and privacy threats.” Messaging apps, after all, are built around private conversations, so remain flexible but aware of potential privacy pitfalls. “Stop thinking…

    Marketing Land- 8 readers -
  • Imperson unveils chatbot platform so you can create your own character

    …. Images or video can also be sent from the chatbot engine as part of the conversation, if those media types are supported by the chat platform. A typical use case, Pfeifel said, is “a marketing and sales scenario,” where a chatbot can add a responsive personality to the brand’s side of the experience. He noted that the chatbot doesn’t necessarily have…

    Marketing Land- 13 readers -
  • Nasdaq adds the ability to discover top online influencers

    … “under one roof,” including news release distribution, investor relations, analytics, board of director resources, and financial data. About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Land- 11 readers -
  • Simply Measured offers “first social measurement API” for marketers

    … or business intelligence (BI) platform such as QlikView or Domo, enabling comparison with other kinds of marketing data. A typical query through the platform, for instance, might ask: “What are my top 10 photo posts across all channels?” As part of the announcement, Simply Measured noted that the new API is now integrated into BI tool Tableau. (See…

    Marketing Land- 11 readers -
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