Marketing Tools: Social Media

  • Pinterest adds measurement, data vendors to its Marketing Partners program

    … On Wednesday Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program. Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform but only…

    Marketing Landin Social- 10 readers -
  • Forrester: Here are some ways marketers can adapt to messaging apps

    … of just owning mobile moments in your own app or mobile website,” and instead consider that these kinds of contextual marketing approaches need to be applied across the board, at all times. The report points out that messaging apps, chat bots, and intelligent agents are all blending into intelligent conversational interactions. But the report doesn’t…

    Marketing Land- 8 readers -
  • Imperson unveils chatbot platform so you can create your own character

    …, and analyze their own chat conversations, after some training but without any coding. In addition to Messenger, the platform is compatible with Kik, Slack, Twitter, Amazon Echo, and the company said it is developing voice and text chatbots for Skype. The platform is available at no additional charge to the company’s customers, Imperson CEO and co…

    Marketing Land- 11 readers -
  • Nasdaq adds the ability to discover top online influencers

    … The Nasdaq stock exchange can now locate influencers through its press release operation. The New York City-based company has launched Nasdaq Influencers, which allows marketers to find the most prominent bloggers and social media figures in a specific topic. For instance, Nasdaq Head of Public Relations Services Mike Piispanen told me, a car…

    Marketing Land- 10 readers -
  • Simply Measured offers “first social measurement API” for marketers

    … Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports. Now, they can query the data via the API, when it is integrated with an analytics…

    Marketing Land- 11 readers -
  • Lithium launches Reach, a Klout-informed social content marketing tool

    … or social channels, and suggests relevant trending topics, all of which is intended to specifically address the brand’s history, audience behavior, and target social networks. Here’s a screen from Reach: Lithium said that its early testing indicates Reach’s recommendations can lead to a 25 percent increase in engagement, and a 50 percent increase…

    Marketing Landin Content- 12 readers -
  • Startup SolidOpinion offers “Promoted Comments” for publishers

    … the ads to find actual comments? With a few lines of JavaScript, SolidOpinion’s Promoted Comments will also work with two of the most popular commenting platforms, Disqus and Facebook. As an add-on or a standalone platform, there’s no charge for SolidOpinion, which takes a cut of the point purchases. About The Author Barry Levine covers marketing…

    Marketing Landin Social- 5 readers -
Get the top posts daily into your mailbox!
More from around the web