Marketing Tools: Social Media

  • Stackla adds a Co-Pilot to recommend which user content should be published

    … — Content Intelligence, Performance Insights and watching the monitors — are now integrated into a single algorithm. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other…

    Marketing Landin Content- 15 readers -
  • Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

    … providers (including Sprinklr, Sprout Social, and Conversocial) to help brands realize greater value from our data and platform. As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration…

    Marketing Landin Twitter- 19 readers -
  • Fohr Card launches a service to identify bots that follow Instagram influencers

    Fohr Card is releasing this week a new tool that it says can accurately determine which followers of Instagram influencers are bots — and then clients’ fees to the platform are reduced proportionately. The New York City-based company says it is the only one to charge brands for the activity of verified human followers on Instagram, and not for bots. On average, Fohr Card found that 7.

    Marketing Land- 18 readers -
  • Using a social management platform: What you need to know

    … may share these responsibilities, making coordination more complex. There is no doubt that tools can make social media management more efficient. But they also come at a cost — and across the board, pricing models differ based on the type of tool you are trying to utilize. The social management platform landscape is much more fragmented than…

    Justin Freid/ Marketing Landin Social How To's- 14 readers -
  • TapInfluence adds tool to automatically check influencers’ posts for FTC compliance

    … TapInfluence has released The FTC Auditor, which it says is the first automatic compliance tool for influencers. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech…

    Marketing Land- 15 readers -
  • LinkedIn updates Sales Navigator

    … Microsoft-owned LinkedIn is out this week with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network. There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups of salespeople. Enterprise increases…

    Marketing Landin Social- 20 readers -
  • Hootsuite acquires Snapchat analytics firm Naritiv

    … Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has acquired Snapchat analytics and content creation firm Naritiv. Deal terms were not made public. This newest purchase follows Hootsuite’s acquisitions last month of ad tech firm AdEspresso and social analytics…

    Marketing Landin Social- 21 readers -
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