Marketing Tools: Social Media

    • Facebook’s Canvas ads get easier to create (and recreate) with new API

      Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading the photos and videos, typing out the text and links, placing each element on each page and so on.

      Marketing Landin Social Facebook- 12 readers -
    • TapInfluence adds tool to automatically check influencers’ posts for FTC compliance

      Influencer marketing — where bloggers, YouTube celebrities and others are paid to wax enthusiastic about a new shampoo or whatever — is a Wild West with rapidly moving boundaries. In the US, the Federal Trade Commission (FTC) acts as a tough sheriff trying to cover millions of acres of territory with few helpers, as it orders sponsors here and there to cease and desist when ...

      Marketing Land- 14 readers -
  • Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

    … providers (including Sprinklr, Sprout Social, and Conversocial) to help brands realize greater value from our data and platform. As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration…

    Marketing Landin Twitter- 15 readers -
  • Using a social management platform: What you need to know

    … the SEO tool and SEM management industries. With many social channels still developing their advertising platforms, the social management industry will continue to evolve and take shape. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Justin Freid/ Marketing Landin Social How To's- 11 readers -
  • LinkedIn updates Sales Navigator

    … a link to a customized web page that she has generated in PointDrive. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications…

    Marketing Landin Social- 18 readers -
  • Hootsuite acquires Snapchat analytics firm Naritiv

    … Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has acquired Snapchat analytics and content creation firm Naritiv. Deal terms were not made public. This newest purchase follows Hootsuite’s acquisitions last month of ad tech firm AdEspresso and social analytics…

    Marketing Landin Social- 20 readers -
  • A bot for Kia Motors is the first to debut a new Super Bowl ad

    … “reinforces the idea that our newest crossover is like nothing consumers have ever seen before,” backing the idea that the fuel-efficient Niro “sets a new standard in the market.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space…

    Marketing Landin Social- 21 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    …, Pinterest will let advertisers use these third-party tools to check that their ads were shown to their intended audience and track what impact those ads had, such as how much they have changed people’s perception of a brand or how much they affected product sales. And brands using Moat — but only brands using Moat — will be able to measure whether…

    Marketing Landin Social- 13 readers -
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