Marketing Tools: Social Media

  • Forrester: Here are some ways marketers can adapt to messaging apps

    … From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to master the art of the individual conversation. Except that now it’s at the scale of millions of individual conversations. “Messaging apps are morphing…

    Marketing Land- 8 readers -
  • Imperson unveils chatbot platform so you can create your own character

    …. Images or video can also be sent from the chatbot engine as part of the conversation, if those media types are supported by the chat platform. A typical use case, Pfeifel said, is “a marketing and sales scenario,” where a chatbot can add a responsive personality to the brand’s side of the experience. He noted that the chatbot doesn’t necessarily have…

    Marketing Land- 10 readers -
  • Nasdaq adds the ability to discover top online influencers

    … The Nasdaq stock exchange can now locate influencers through its press release operation. The New York City-based company has launched Nasdaq Influencers, which allows marketers to find the most prominent bloggers and social media figures in a specific topic. For instance, Nasdaq Head of Public Relations Services Mike Piispanen told me, a car…

    Marketing Land- 10 readers -
  • Simply Measured offers “first social measurement API” for marketers

    … Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports. Now, they can query the data via the API, when it is integrated with an analytics…

    Marketing Land- 11 readers -
  • Lithium launches Reach, a Klout-informed social content marketing tool

    … or social channels, and suggests relevant trending topics, all of which is intended to specifically address the brand’s history, audience behavior, and target social networks. Here’s a screen from Reach: Lithium said that its early testing indicates Reach’s recommendations can lead to a 25 percent increase in engagement, and a 50 percent increase…

    Marketing Landin Content- 11 readers -
  • Startup SolidOpinion offers “Promoted Comments” for publishers

    … the ads to find actual comments? With a few lines of JavaScript, SolidOpinion’s Promoted Comments will also work with two of the most popular commenting platforms, Disqus and Facebook. As an add-on or a standalone platform, there’s no charge for SolidOpinion, which takes a cut of the point purchases. About The Author Barry Levine covers marketing…

    Marketing Landin Social- 5 readers -
  • Social management system Hootsuite adds new APIs to open up its platform

    … Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs that expand on previous integrations, for publishing, user management, and URL management. This is “absolutely” a new phase for the company, vice president…

    Marketing Land- 12 readers -
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