Marketing Training

    • 3 Things CMOs Need to Know About Generational Marketing

      In today’s marketing world, segmentation is essential, and one of the clearest divides that shape how consumers shop is their age. While many organizations focus almost exclusively on marketing to millennials – that lucrative crop of young people currently in the 18-34 age demographic – there are strong arguments to be made for marketing to their parents and even their grandparents too.

      Lawrence Tam- 13 readers -
  • 10 Steps to Optimize Your YouTube Video

    … We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into to enhance their YouTube presence…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • The Best Course To Get Started With Facebook Advertising

    … The first time I met Andrea Vahl and heard her speak was years ago at Social Media Marketing World. Years later, I was blessed to have our paths cross again when we were both speakers at Concept ONE, an incredible digital marketing expo put on in the beautiful Black Hill Mountains of South Dakota. And wow, am I glad that I had the pleasure…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • How To Dominate Content Marketing With Machine Learning Tools?

    … The biggest challenge in content marketing is the insufficient content available to sustain the technology investments. As a result, it’s difficult for companies to see an ROI. Some marketers invest in personalization technology to share a targeted story with an individual customer. But they lack volume content to ensure that personalization…

    Lawrence Tamin EMail Content- 22 readers -
  • Live Streaming for Business

    … Televisions used to be reserved for very wealthy people; when they finally made their way to the masses, they were often what we gathered around at night, to watch just a couple of shows and a couple of stations. Things certainly have changed; now we typically bring our own screen with us, wherever we go, and have 24/7 access to any number…

    Lawrence Tam- 21 readers -
  • Social Media Marketing Cheat Sheet

    … Marketing Successfully in Social Media During the last couple of years, social media networks have managed to grow tremendously, considering the fact that at this moment in time, Facebook has over 1.94 billion active users, and Instagram has just reached around 700 million active monthly users on the platform. This massive growth…

    Lawrence Tam/ Lawrence Tamin Social- 15 readers -
  • Want More Digital Marketing Success? Track Everything

    …. Enough said. Now Tweak! At this point, you realize that you have to track everything if you want to achieve more digital marketing success. But don’t stop there. Don’t assume that simply tracking results is enough to put your company on the path to bigger and better things. With each passing day, week, month, and year, you need to tweak your…

    Lawrence Tam- 13 readers -
  • Content Marketing, is it the Way of the Future? [infographic]

    … Content marketing is now being used all over the world, with 85% of marketers using this style as one way that they drive traffic to their business. In fact, it is taking over the way that companies market their brand and product. Content marketing takes up the most of marketing budgets from businesses with 13%, followed by digital marketing…

    Lawrence Tam/ Lawrence Tamin Content- 15 readers -
  • How to Save Big Money with Little Changes

    … I started saving money about a year ago using a simple app called Digit and what it does is hide my money. Now you're thinking that is a bad thing, but in this case hiding the money is simply implementing the idea “out of sight, out of mind”. When I check my debit card and see I have 500 dollars, I limit my spending to that 500 dollars. However…

    Lawrence Tamin How To's- 14 readers -
  • Using Video Live Streaming for Content Marketing

    …), but recently many social media companies have been making a major push towards using live video as the “next big thing” of content production and content marketing. (Facebook [FB Live], Twitter [Periscope], Google [YouTube]) Since live video is an emerging trend that hasn't quite hit mainstream yet, it presents an opportunity for many businesses and products…

    Lawrence Tamin Content- 23 readers -
  • Pluralsight: Learn Marketing Affordably with Online Courses

    … We met recently with a local university to help develop a certification program regionally for digital marketing. I love the fact that a university is open to this. As described by the educators, they simply can not put together a 4+ year curriculum that will be able to keep their students on up-to-date on modern digital marketing strategies…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Business Orders From The Commander and Chief

    … Qualities, Skills, and Intrinsic Value Are Important Ingredients to Success Regardless of what you may think of president Donald Trump, you can’t deny his success. And for anyone that has read any of Mr. Trump's books, we all know that he got his start in the world of construction and real estate development. Speaking of construction and real…

    Lawrence Tam- 17 readers -
  • 5 Things You Need to Know About Hiring Virtual Help

    … According to Recuriterbox, over 53 million people are currently freelancing and by 2020, over 40% of the workforce is expected to be independent contractors. It is a growing trend that many businesses are seeing the rewards of. Before you jump in, here are 5 things to know about hiring virtual help. Communication One of the biggest mistakes I…

    Lawrence Tam- 11 readers -
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