Marketing Trends

  • Shifting the Focus From Reinvention to Optimization in 2017

    … This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience…

    ROI Factor Blog- 18 readers -
  • Video Trends that Hoteliers Should Look Out For

    … With the new year approaching quickly, it is not only time to reflect on the revolutionary changes that occurred in 2016, but also prepare for the upcoming online marketing and social media trends of 2017. One huge trend that does not appear to be subsiding for the new year is video. Online users are attracted to video content because it is more…

    E-Marketing Associatesin Social- 16 readers -
  • Personalized Marketing and The Key to the Me Generation

    … your brand stay on top of the competition and differentiate yourself in a crowded marketplace? The answer: a hyper-focused, tactical, personalized marketing strategy that will make your business stand out. Defining the “Me Generation” Millennials are often referred to as the “me generation” but the truth is that across every generation we’re all…

    ROI Factor Blogin Google- 18 readers -
  • 10 Stats That Will Shape Your 2017 SEO Strategy

    … heat. But no matter where you live, if you’re a marketer, chances are your vision has shifted toward Q4, the year ahead, and your 2017 SEO strategy. As you well know, 2016 was a volatile year for search engine optimization and marketing. Wrought with changes in Google’s algorithm, advances in voice search and keyword strategy, and the continued…

    Relevancein SEO- 13 readers -
  • How to Achieve Bestseller Status with Your First Book

    … explore any marketing they have. There are lots of book awards you can apply for too. Everyone likes a book that has won something and that’s an easy promote. I do book signings as well which moves hard copies of my book as well as generates leads for my email list. You can be very creative in marketing a book and what worked last year may…

    Denise Wakeman/ Denise Wakemanin How To's- 11 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 2

    … Last week we addressed part one of this topic and looked at the history of the performance fee model and why it’s causing so many issues today. This week we’ll touch on five trends that are very likely to bring an end to this common network fee model. New challenges with the Performance Fee Model Here are five trends that threaten to bring…

    Acceleration Partnersin Affiliate- 11 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    …, there have been similar trends in the past that brands have capitalized on. here are some of my favorite examples that demonstrate brands leveraging pop culture themes for campaigns and marketing strategies. Virgin The passing of the same-sex marriage bill was a landmark event in the UK in 2013, welcomed by the public and many politicians. UK-based…

    ROI Factor Blog- 20 readers -
  • Six thought-provoking and profound marketing trends

    …, and switching costs. Will Facebook need to get into the music business? The game-changing technology of voice recognition accuracy. The malignant complexity of data and the vulnerability of a “single-source” supply channel. Pretty interesting stuff? If that wasn’t enough, it’s the third anniversary of The Marketing Companion and Tom and I have…

    {grow}- 12 readers -
  • Key Marketing Trends from IRCE 2016

    … Every year, thousands of e-commerce professionals gather together in Chicago for Internet Retailer Conference & Exhibition (IRCE) to discover some of the industry’s latest trends, technologies and best practices. With over 130 sessions by 200+ of the industry’s leading speakers (including AP’s Founder & Managing Director, Robert Glazer…

    Acceleration Partnersin SEO- 11 readers -
  • Brand Development Strategy: Omni-Channel Marketing Trends 2016

    … phrase, and before we discuss what trends will define it this year we need to fully understand what it means. While the truth is that it’s a phrase marketers invented for other marketers to make them look more intelligent, at its core omni-channel marketing means respecting users above all else by presenting them with content on a myriad…

    ROI Factor Blogin Social Paid Search SEO- 16 readers -
  • What Do Facebook Reactions Mean for Social Media Marketers?

    … The day has finally come! We are no longer living in a world where the only way for Facebook’s 1.49 billion users to quickly interact with a post is merely by giving it a “thumbs up.” People are complex and nuanced. Feelings are complex and nuanced. Certainly everything that’s shared on social media does not warrant a “thumbs up.” In just one…

    ROI Factor Blogin Social- 20 readers -
  • 2015 Trends in Review: Publishers, Content, and Audiences

    … Kicking off a new year in business should always involve a moment of reflection, and content marketing is no different. Reflection is not just about saying, “we were up xx%,” it’s about the WHAT and the WHY. We are breaking down the top trends and takeaways from 2015 covering Publishers, Content, and Audiences. The 2015 Trends below are based…

    Relevancein EMail Content- 17 readers -
  • Valentine’s Day Email Marketing: Our Favorite Campaigns

    … some of our favorite email marketing campaigns from the holiday weekend to see what features really stand out in the inbox. Take a look at our list below, and see if you can incorporate any of these elements into your next email marketing campaign. 1. American Eagle One of the biggest challenges in email marketing is getting a potential customer…

    ROI Factor Blogin EMail- 19 readers -
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