Marketing Trends

    • Shifting the Focus From Reinvention to Optimization in 2017

      This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience will be limited.

      ROI Factor Blog- 16 readers -
    • Video Trends that Hoteliers Should Look Out For

      With the new year approaching quickly, it is not only time to reflect on the revolutionary changes that occurred in 2016, but also prepare for the upcoming online marketing and social media trends of 2017. One huge trend that does not appear to be subsiding for the new year is video. Online users are attracted to video content because it is more interactive and informative tha ...

      E-Marketing Associatesin Social- 14 readers -
  • Personalized Marketing and The Key to the Me Generation

    … your brand stay on top of the competition and differentiate yourself in a crowded marketplace? The answer: a hyper-focused, tactical, personalized marketing strategy that will make your business stand out. Defining the “Me Generation” Millennials are often referred to as the “me generation” but the truth is that across every generation we’re all…

    ROI Factor Blogin Google- 17 readers -
  • 10 Stats That Will Shape Your 2017 SEO Strategy

    … Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. A chill might set into the air, deeming layers and jackets immediate necessities. Seasonal produce might dictate more pumpkin- and apple-based dishes. In the hotter climates, fall likely heralds relief from the oppressive August…

    Relevancein SEO- 12 readers -
  • How to Achieve Bestseller Status with Your First Book

    … explore any marketing they have. There are lots of book awards you can apply for too. Everyone likes a book that has won something and that’s an easy promote. I do book signings as well which moves hard copies of my book as well as generates leads for my email list. You can be very creative in marketing a book and what worked last year may…

    Denise Wakeman/ Denise Wakemanin How To's- 10 readers -
  • Why the Performance Fee Model Is On Its Way to Extinction – Part 2

    … Last week we addressed part one of this topic and looked at the history of the performance fee model and why it’s causing so many issues today. This week we’ll touch on five trends that are very likely to bring an end to this common network fee model. New challenges with the Performance Fee Model Here are five trends that threaten to bring…

    Acceleration Partnersin Affiliate- 10 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    … Opportunistic advertising surely isn’t a new phenomenon. However, pop culture has never been as widely transmitted as it is today. Thanks to the constant presence and persuasiveness of social media and the internet, consumers are now far more receptive to public interests. Brands are taking advantage of the ever-growing collection of pop culture…

    ROI Factor Blog- 18 readers -
  • Six thought-provoking and profound marketing trends

    …, and switching costs. Will Facebook need to get into the music business? The game-changing technology of voice recognition accuracy. The malignant complexity of data and the vulnerability of a “single-source” supply channel. Pretty interesting stuff? If that wasn’t enough, it’s the third anniversary of The Marketing Companion and Tom and I have…

    {grow}- 11 readers -
  • Key Marketing Trends from IRCE 2016

    … Every year, thousands of e-commerce professionals gather together in Chicago for Internet Retailer Conference & Exhibition (IRCE) to discover some of the industry’s latest trends, technologies and best practices. With over 130 sessions by 200+ of the industry’s leading speakers (including AP’s Founder & Managing Director, Robert Glazer…

    Acceleration Partnersin SEO- 10 readers -
  • Brand Development Strategy: Omni-Channel Marketing Trends 2016

    … phrase, and before we discuss what trends will define it this year we need to fully understand what it means. While the truth is that it’s a phrase marketers invented for other marketers to make them look more intelligent, at its core omni-channel marketing means respecting users above all else by presenting them with content on a myriad…

    ROI Factor Blogin Social Paid Search SEO- 15 readers -
  • What Do Facebook Reactions Mean for Social Media Marketers?

    … minute, 293,000 posts are made and 136,000 photos are uploaded. With so much content being shared, and a myriad of emotions naturally at our disposal, we want to express our feelings, and sometimes a simple “like” just isn't enough! In response to so many sad, disheartening and disappointing posts shared on Facebook, the community has been ranting…

    ROI Factor Blogin Social- 20 readers -
  • 2015 Trends in Review: Publishers, Content, and Audiences

    … of editorial styled posts and native advertising. Takeaway: Email is not going anywhere. Publishers need to jump on the inbox train and monetize their mailings now. Additionally, editorial styled posts and social media posts continued to drive a significant amount of volume for Publishers, with revenue increasing 30% year-over-year. This type…

    Relevancein EMail Content- 17 readers -
  • Valentine’s Day Email Marketing: Our Favorite Campaigns

    … and imagery to fit the theme of the holiday they are currently promoting. It can often be difficult for businesses to sell a holiday promotion while remaining on brand, but considering Party City’s product line and clientele, the door is open for them to have fun with their email campaigns throughout the year. Have you seen any new and interesting email trends in your inbox? Did any of your favorites make our list? Comment below or tweet us @BFMweb. …

    ROI Factor Blogin EMail- 19 readers -
  • Top 3 Marketing Mistakes New Businesses Make

    … this transformation. They continue to focus marketing on telling and selling. They send bulk emails, template postcards, and rely on discounts to retain their customers. Consumer-defined brands, on the other hand, focus their marketing on customer experience and relationship. They send thank you notes, satisfaction emails and deliver a consistent, world-class…

    Marketing Technology Blogin Social Content- 13 readers -
  • B2B Marketing Trends 2016: B2B Marketing Ideas for the Future

    … 2015 is now well and truly behind us, and the world of B2B marketing in 2016 has started with a bang. B2B businesses need to get off to a good start in the New Year, and one of the best ways to do that is to create a holistic marketing strategy that incorporates some newer trends that other businesses aren’t willing to take chances on using…

    Austin Paley/ ROI Factor Blogin Social EMail- 27 readers -
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