Marketing & Pr Industry

    • 5 Interesting Insights from Buffer’s The State of Social 2016 Report

      What does the social media landscape look like in 2017? What networks are going to help me drive awareness, conversation and conversions? What types of content will have the most impact on my audience? Is Snapchat a good investment? As we near the end of 2016, these are likely just a few of the questions being asked by marketers everywhere.

      TopRank®in Social- 14 readers -
  • The Key to a Successful Digital Marketing Agency and Client Relationship

    … Digital Marketing success is more dynamic than ever and companies embracing everything from content marketing to predictive analytics seek outside help for strategy, implementation and consulting. However, it takes a lot more than savvy sales pitches, charismatic account management and smart creative to make a client and agency relationship work…

    Lee Odden/ TopRank®- 27 readers -
  • White Papers: Pros, Cons, Examples and Best Practices

    … the problem that brought them to your download page. Beyond that, any appearance of over-selling is probably a turn-off. Let your helpful content speak for itself. Be visual. Use graphs and charts that can easily represent data. Prove it. White papers are often formatted like more academic reports, with attribution of sources and footnotes…

    TopRank®in Content- 13 readers -
  • Are Marketing or Public Relations Industry Associations Worth It?

    … As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging…

    Lee Odden/ TopRank®- 11 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions…

    Lee Odden/ TopRank®in Google- 22 readers -