Marketing & Pr Industry

  • The Key to a Successful Digital Marketing Agency and Client Relationship

    … Digital Marketing success is more dynamic than ever and companies embracing everything from content marketing to predictive analytics seek outside help for strategy, implementation and consulting. However, it takes a lot more than savvy sales pitches, charismatic account management and smart creative to make a client and agency relationship work…

    Lee Odden/ TopRank®- 29 readers -
  • Live from #C2C15 – How Optum Transformed Their B2B Marketing to a Content-Lead Strategy

    It’s a big task to move an 80,000 employee organization on to a completely different mode of marketing thought. But that’s what Karen Thomas-Smith and her team at Optum has done, and they did it in the sometimes slow-to-adapt industry of healthcare. Karen moved Optum — a B2B healthcare software and services organization — from traditional marketing to content-led marketing an ...

    TopRank®- 14 readers -
  • White Papers: Pros, Cons, Examples and Best Practices

    … by an marketing rep may not have done the research. Long content like white papers can take up a lot of resources in research. What Marketers are Saying: “You can attract more leads by posting your white paper to a syndication service. These services will promote your white paper, and you usually pay for every lead they bring your way. Just…

    TopRank®in Content- 19 readers -
  • Are Marketing or Public Relations Industry Associations Worth It?

    … As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging…

    Lee Odden/ TopRank®- 13 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions…

    Lee Odden/ TopRank®in Google- 26 readers -