Marketing & Pr Industry

  • The Key to a Successful Digital Marketing Agency and Client Relationship

    … Digital Marketing success is more dynamic than ever and companies embracing everything from content marketing to predictive analytics seek outside help for strategy, implementation and consulting. However, it takes a lot more than savvy sales pitches, charismatic account management and smart creative to make a client and agency relationship work…

    Lee Odden/ TopRank®- 36 readers -
  • White Papers: Pros, Cons, Examples and Best Practices

    … Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name…

    TopRank®in Content- 21 readers -
  • Are Marketing or Public Relations Industry Associations Worth It?

    … As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging…

    Lee Odden/ TopRank®- 17 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Lattice Engines Brian Massey @bmassey Conversion Scientist Loren McDonald @LorenMcDonald Silverpop, an IBM Company Jason Miller @JasonMillerCA LinkedIn Jon Miller @jonmiller Marketo Kerry O’Shea Gorgone @KerryGorgone MarketingProfs Lee Odden @leeodden TopRank Online Marketing Christopher Penn @cspenn SHIFT Communications Jeannine…

    Lee Odden/ TopRank®in Google- 32 readers -
  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    … to advance your marketing organization in these areas, I invite you to join me at one of these upcoming events: August 7 - Event Info Integrated Marketing Virtual Conference (Target Marketing Magazine) Content, For the Win! 2:55-3:30 pm EST What’s the secret to being found, liked, shared, trusted and loved in the online marketing world of 2014…

    Lee Odden/ TopRank®- 30 readers -