Marketing & Pr Industry

  • 5 Interesting Insights from Buffer’s The State of Social 2016 Report

    ….” As for the content of your videos, some options to consider are customer or client testimonials, product demos or how-to videos. At TopRank Marketing, each week we create an industry news roundup post that features a video of our team members discussing the latest happenings. Below is a recent example. [youtube][/youtube…

    TopRank®in Social- 15 readers -
  • The Key to a Successful Digital Marketing Agency and Client Relationship

    … Digital Marketing success is more dynamic than ever and companies embracing everything from content marketing to predictive analytics seek outside help for strategy, implementation and consulting. However, it takes a lot more than savvy sales pitches, charismatic account management and smart creative to make a client and agency relationship work…

    Lee Odden/ TopRank®- 28 readers -
  • White Papers: Pros, Cons, Examples and Best Practices

    … and email address. White papers are more substantial pieces of content that allow customers to solve an information problem that represents the solutions your company can offer. Do marketers still use white papers? A 2014 study conducted by Content Marketing Institute and MarketingProfs showed that 64% of marketers use white papers. Among those…

    TopRank®in Content- 17 readers -
  • Are Marketing or Public Relations Industry Associations Worth It?

    … As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging…

    Lee Odden/ TopRank®- 12 readers -
  • 31 Predictions on the Future of B2B Marketing

    … for MarketingProfs B2B Forum. With a conference theme of “Marketing for What Comes Next” we’ve connected with 31 of the top B2B marketers from Xerox to LinkedIn to Marketo to get their predictions about the future of marketing to businesses. The future of B2B marketing is far from boring and now, more than ever, B2B marketers are thinking creatively…

    Lee Odden/ TopRank®in Google- 23 readers -
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