Marketing & Pr Industry

  • The Key to a Successful Digital Marketing Agency and Client Relationship

    … Digital Marketing success is more dynamic than ever and companies embracing everything from content marketing to predictive analytics seek outside help for strategy, implementation and consulting. However, it takes a lot more than savvy sales pitches, charismatic account management and smart creative to make a client and agency relationship work…

    Lee Odden/ TopRank®- 36 readers -
  • White Papers: Pros, Cons, Examples and Best Practices

    …. White paper content is recyclable. Repurposed content in the form of blog posts, infographics and more can be used to help drive traffic to your white paper landing page. White Paper Cons: White papers need a lot of care after they are created. Just posting it to your site and sharing it once isn’t enough. You’ll need to continually drive…

    TopRank®in Content- 24 readers -
  • Are Marketing or Public Relations Industry Associations Worth It?

    … As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging…

    Lee Odden/ TopRank®- 17 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Lattice Engines Brian Massey @bmassey Conversion Scientist Loren McDonald @LorenMcDonald Silverpop, an IBM Company Jason Miller @JasonMillerCA LinkedIn Jon Miller @jonmiller Marketo Kerry O’Shea Gorgone @KerryGorgone MarketingProfs Lee Odden @leeodden TopRank Online Marketing Christopher Penn @cspenn SHIFT Communications Jeannine…

    Lee Odden/ TopRank®in Google- 37 readers -
Get the top posts daily into your mailbox!