Marketing & Pr Industry

  • The Key to a Successful Digital Marketing Agency and Client Relationship

    … and within client organizations. There are no shortcuts to great client agency relationships though and at BMA15 I attended a presentation offering some really useful advice: According to Robin and Steve Beohler of Mercer Island Group, there are 4 reasons clients change agencies: Client side leadership change Troubled business results from…

    Lee Odden/ TopRank®- 33 readers -
  • White Papers: Pros, Cons, Examples and Best Practices

    … by an marketing rep may not have done the research. Long content like white papers can take up a lot of resources in research. What Marketers are Saying: “You can attract more leads by posting your white paper to a syndication service. These services will promote your white paper, and you usually pay for every lead they bring your way. Just…

    TopRank®in Content- 19 readers -
  • Are Marketing or Public Relations Industry Associations Worth It?

    … As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging…

    Lee Odden/ TopRank®- 15 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions…

    Lee Odden/ TopRank®in Google- 26 readers -