Marketing & Pr Industry

  • 5 Interesting Insights from Buffer’s The State of Social 2016 Report

    ….” As for the content of your videos, some options to consider are customer or client testimonials, product demos or how-to videos. At TopRank Marketing, each week we create an industry news roundup post that features a video of our team members discussing the latest happenings. Below is a recent example. [youtube]https://youtu.be/VkqhTqfxmSM[/youtube…

    TopRank®in Social- 14 readers -
  • The Key to a Successful Digital Marketing Agency and Client Relationship

    …. We’ve been in the thick of the digital marketing world at TopRank Online Marketing for nearly 14 years and I’m happy to say our biggest growth so far in 2015 has come from client retention and program expansion. Thanks to an incredibly talented team, we’ve delivered great results for clients and have weathered numerous changes in the industry…

    Lee Odden/ TopRank®- 27 readers -
  • White Papers: Pros, Cons, Examples and Best Practices

    … Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name…

    TopRank®in Content- 15 readers -
  • Are Marketing or Public Relations Industry Associations Worth It?

    … As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging…

    Lee Odden/ TopRank®- 12 readers -
  • 31 Predictions on the Future of B2B Marketing

    … Lattice Engines Brian Massey @bmassey Conversion Scientist Loren McDonald @LorenMcDonald Silverpop, an IBM Company Jason Miller @JasonMillerCA LinkedIn Jon Miller @jonmiller Marketo Kerry O’Shea Gorgone @KerryGorgone MarketingProfs Lee Odden @leeodden TopRank Online Marketing Christopher Penn @cspenn SHIFT Communications Jeannine…

    Lee Odden/ TopRank®in Google- 23 readers -