Marketing Videos

  • 3 Reasons to Expand Marketing Reach with Video

    … Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood. There is no question that video content production is intimidating. Equipment can be expensive; the editing process time-consuming, and finding confidence in front of a camera does…

    Marketing Technology Blogin Social- 15 readers -
  • Linked Learning: Loading Education 4.0?

    … Weinman and her husband, Bruce Heavin, sold online video course provider Lynda.com to LinkedIn for an incredible $1.5 billion. Lynda.com had specialized in developing and marketing learning videos for more than 15 years. The original focus was on training courses for software programs such as Photoshop, Excel and Adobe Illustrator. In recent years…

    AllTwitterin YouTube- 9 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Adobe Spark: Social Graphics, Web Stories and Animated Videos

    … When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Spark is a free integrated web and mobile solution for creating and sharing impactful visual stories. Once you login using your Adobe ID or social login, you can start a new project or access previous projects…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Pimex: Manage and Monetize Your Marketing Leads

    … We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. Hubspot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How Effective Is Live Streaming For Your Brand?

    … they’ll feel left out, or disenfranchised. It’s like with sports. You can’t watch the replay of a big game without feeling somewhat disconnected from the action. Well now this idea is easing its way into the digital marketing world via services like Facebook Live, YouTube Live Stream, and Periscope. Organic Reach A conundrum many marketers find…

    Marketing Technology Blog- 11 readers -
  • 10 Content Trends Advertisers Cannot Afford to Ignore

    … other.” Share a few words on how difficult it is to find a perfect match today – lonely evenings, frozen foods, married friends. Mentioning these challenges in a story will help the reader recognize him or herself and relate to the ad. Bloggers and Instagram Stars – This is similar to word-of-mouth marketing, but is personal for the target…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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