Marketing Videos

    • 3 Reasons to Expand Marketing Reach with Video

      Video is one of the most powerful marketing tools in your arsenal to expand marketing reach, yet it is often overlooked, underutilized and/or misunderstood. There is no question that video content production is intimidating. Equipment can be expensive; the editing process time-consuming, and finding confidence in front of a camera does not always come easy.

      Marketing Technology Blogin Social- 14 readers -
  • The Benefits of Video for Search, Social, Email, Support… and More!

    … on virtually every element of your digital marketing efforts. Find out in our infographic below which contains a super amount of information including how marketers are currently using video, ways to amplify the popularity of your video content and the increasing power of sharing (plus, loads of intriguing stats). Take1 Take1, a transcription service, also makes a compelling case for closed captioning, transcripts and adding subtitles to your videos. Here’s the infographic: © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Linked Learning: Loading Education 4.0?

    …, Lynda.com had increasingly expanded its presence in the business arena, with videos on personnel, strategy and marketing. The payment model at Lynda.com is one element that sets it apart from other online video providers such as Coursera, YouTube and TedX. Individuals and companies pay a monthly fee that allows them to view as much online…

    AllTwitterin YouTube- 8 readers -
  • Insert: Codeless Mobile App Engagement Features

    … Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Adobe Spark: Social Graphics, Web Stories and Animated Videos

    … When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Spark is a free integrated web and mobile solution for creating and sharing impactful visual stories. Once you login using your Adobe ID or social login, you can start a new project or access previous projects…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Pimex: Manage and Monetize Your Marketing Leads

    … We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. Hubspot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

    … with over 30 platforms including Google Adwords, Facebook, Instagram, Bing, Twitter, Doubleclick, Google Analytics and YouTube. Ability to track and customize critical metrics including revenue, post click conversions, post view conversions and many more. Sashabot, an AI bot that lives in automated spreadsheets, answers any naturally­ phrased question regarding one’s data. Access to daily, weekly, or monthly reports via email. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • How Effective Is Live Streaming For Your Brand?

    … they’ll feel left out, or disenfranchised. It’s like with sports. You can’t watch the replay of a big game without feeling somewhat disconnected from the action. Well now this idea is easing its way into the digital marketing world via services like Facebook Live, YouTube Live Stream, and Periscope. Organic Reach A conundrum many marketers find…

    Marketing Technology Blog- 11 readers -
  • 10 Content Trends Advertisers Cannot Afford to Ignore

    … and promise an entertaining experience. Quizzes – This kind of content has become the most shareable on Facebook for the first half of 2016 and provides a perfect call to action. You can start with something as simple as a link to your website, or maybe even personalized links to product recommendations. Episodic Content – This is 2016’s…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Integrate Voucher, Coupon, and Discount Code Solutions

    … redemptions, code sharing, etc. Additionally, the fonts worked great online, but we had to build an image of them dynamically for email. Voucher, discount and coupon codes are often abused, so a platform for tracking them is essential. Two systems were recently discussed in an email forum I belong to: iVoucher – Voucher Marketing Platform iVoucher allows…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … content assets that visitors can navigate through in a single session. Identify Prospects – See how anonymous and known contacts are interacting with content assets. Measure Engagement – See exactly how many assets a prospect has engaged with and for how long. Aggregate Engagement – Analyze aggregate engagement data to understand what content…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
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