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More than half of all marketers say measuring the effectiveness of their content is a challenge. Over the last few years, we’ve been working with enterprise publishers to help them to drive much more effective content strategies while removing the effort necessary to achieve measurable business results. It hasn’t been easy – both consumer and business research behavior is changing.
… Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums…