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More than half of all marketers say measuring the effectiveness of their content is a challenge. Over the last few years, we’ve been working with enterprise publishers to help them to drive much more effective content strategies while removing the effort necessary to achieve measurable business results. It hasn’t been easy – both consumer and business research behavior is changing.
… with our clients, we are always looking at the ROI of our efforts and which ones are going to lead to more conversions. While we were certainly seeing conversions with webinars, we also wanted to calculate the ROI. That’s when we decided to team up with ReadyTalk and create a calculator that provide just that: a calculation on webinar ROI. Whether…