Marketing Week

Marketing Week is a magazine focused on the marketing industry in the UK. The magazine is based in London.The magazine is owned by the LSE-listed company Centaur Media plc. Among the senior staff are Publishing Director Sarah Gilchriest and Editor Ruth Mortimer. Its circulation is approximately 40,000, with around 30,000 of those accounted for by controlled circulation. ABC primary circulation for 2009 was 36,619.Marketing Week was launched in March 1978. Its co-founders were Michael Chamberlain, a former editor of the advertising journal Campaign, and Anthony Nares, an entrepreneur who set up Marketing Week Communications Ltd shortly before the launch.
Posts about Marketing Week
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

    AllFacebook- 20 readers -
  • MediaVision Nominated for UK Search Award

    … Posted by Hannah Atkins on Oct 2, 2014 | Tagged as: Tags: uk search awards It’s time to celebrate here at MediaVision – we were nominated for a UK Search Award in the Best Integrated Campaign category for our work on the DickiesStore Digital Marketing Revamp! This is the second time this year we have been shortlisted for an award, following our…

    Hannah Atkins/ MediaVisionin Social Paid Search SEO- 7 readers -
  • What is storytelling for brands and why do you need it?

    … and methods. As one of the commenters underneath my previous article Five brands excelling at storytelling suggested the challenge is in not just using storytelling in video, but also to keep “the narrative weaved into the customer experience”. Marketing Week has a succinct view on this. Storytelling is about providing consistent and compelling content…

    Christopher Ratcliff/ Econsultancyin Content YouTube- 8 readers -
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