Marketing (Womm, Inbound)

  • 5 Surefire Tactics to Make Your Next Marketing Plan Successful

    … In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company’s growth endeavors. It has the potential to take a business to great heights in the least amount of time possible. According to an industry survey…

    Sawaram Suthar/ Growmap- 15 readers -
  • How to Drive More Sales Using an Effective YouTube Marketing Strategy

    With more and more advertisements on social media, advertisers must compete for viewers’ attention in the most effective ways possible. One proven way is through YouTube marketing. Many people have very little time on their hands. So resorting to YouTube videos to learn about various products and services seems to be the way most people find out information.

    Growmap- 12 readers -
  • 12 Marketing Tools and Practices for Healthcare Professionals

    … Marketing is a necessary tool for the success of your business. Healthcare, like all other services or product providers, is a business. Marketing tools, when used effectively, can increase your return on investment (ROI). Marketing can also enhance your brand image and expand your customer base. Here are the top 12 marketing tools and ideas…

    Growmapin SEO- 7 readers -
  • 5 Steps to Obtain Success in Digital Marketing

    … When starting a new business, you need to come up with effective marketing strategies in order to obtain success in digital marketing. As you are striving for progress in your venture, digital marketing could be the best solution for leading to business growth. Digital marketing might be new to you and might be difficult for you too…

    Growmapin Social- 7 readers -
  • How to Leverage the Benefits of Drop Shipping and Instagram

    … If you are considering getting into the world of e-commerce, there are two aspects of the industry you should seriously consider. One is drop shipping, and the other is Instagram marketing. Photo by Bench Accounting What Is Drop Shipping? You might not be familiar with the term “drop shipping.” The reason why is likely because there’s no need…

    Growmapin Social How To's- 14 readers -
  • 10 Marketing Metrics You Should Consider as B2B Content Marketer

    … for your business. As a content marketer, conversion metrics should be one of the essential aspects of your marketing strategy. Converting a high amount of website traffic to customers will have a positive impact on your return on investment. 2. Bounce Rate Before we take a deep look at this metric, let us first define what it is. “Bounce rate…

    Growmapin Content- 30 readers -
  • 15 Content Marketing Statistics Every Marketer Needs to Consider

    … The content marketing industry is one of the most dynamic industries on the internet. Just like SEO, content marketing tactics are constantly changing. You’ll wake up one morning and discover that what worked the previous day isn’t effective again, and you have to move on. As a serious content marketer, you always need to stay current and know…

    Growmapin Social EMail Content- 26 readers -
  • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

    … Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true…

    Growmapin Content- 14 readers -
  • Why You Need to Utilize Brand-Driven Storytelling

    … that an increasing number of brands have placed greater emphasis on developing. “A good story makes you feel something and is universal,” explains Mark Truby, Ford Europe’s Vice President of Communications and Public Affairs. “They want to grasp your values and your commitment to excellence; be inspired and intrigued. Storytelling is the most powerful way…

    Growmapin Social Content- 26 readers -
  • 5 Personalized Marketing Mistakes That Will Hurt Your Business

    … Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails…

    Growmap- 16 readers -
  • Marketing With Instagram: It is Very Doable!

    … are not as difficult as they may seem, but it is a matter of understanding what is available to you, both as an Instagram user and potentially as an Instagram advertiser (if you so choose). The Confusion About Instagram Marketing With over 500 million active users on Instagram (as of 2017), the marketing opportunities are endless. Yet, far too many…

    Deborah Anderson/ Growmapin Social- 13 readers -
  • You’ve Got Texts: How Texting Can Help Grow Your Business

    … Most entrepreneurs would do almost anything to get the word out about their businesses. Running your own company is more than a job—it’s a passion. It’s a dream come true. But it’s also a lot of work. The hype behind social media marketing and email marketing is real, despite the unfortunate truth that not everyone knows how to utilize those…

    Growmapin EMail How To's- 28 readers -
  • Why Influencer Marketing Is Both Powerful and Hazardous

    … Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way…

    Growmap- 28 readers -
  • Have You Incorporated Animation Into Your Content Marketing Plan?

    … You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? Image by Deborah Anderson from 123rf.com graphic (used by permission) You already know this: if you’re serious about increasing your brand’s online…

    Deborah Anderson/ Growmapin Content- 19 readers -
  • How to Effectively Run Split Testing to Find Big Wins

    … can harness the full potential of split testing, it can be the secret weapon in your marketing arsenal that takes your business to new heights. Save The post How to Effectively Run Split Testing to Find Big Wins appeared first on GrowMap. …

    Growmapin How To's- 22 readers -
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