Marketing (Womm, Inbound)

  • 5 Reasons You Should Brand Your Business Like Writing a Novel

    … and whit. But that was a long time ago, in a land far, far away. Your branding doesn’t seem to shine as much these days. Your message doesn’t have that energy it once had and you’ve noticed your competitors are now using your talking points to promote their own work. What’s missing? How did this happen? Why isn’t it working? Is your epic marketing…

    Growmap- 15 readers -
  • 4 Marketing Mistakes That Are Keeping Your Business Down

    … and benchmarking the performance of your campaign across these different geographies. Failing to measure performance can lead to wasteful expenditure which can be a ‘make or break’ point for your business. The following two tabs change content below. Aakash Patel Aakash Patel is a marketing consultant and blogger on inbound marketing. He has a veteran and is among the first inbound marketing consultants in Asia. Latest posts by Aakash Patel (see all) …

    Growmap- 12 readers -
  • How Empathy Marketing Shows Your Readers and Customers You Care

    … Your head spins with confusion. What could possibly help you acquire marketing results—no matter which online products and services you offer? It’s an ability wildly successful entrepreneurs who are serving an audience (readers, viewers, customers) have mastered. Writing content readers can’t stop reading, bonding with readers, selling…

    Growmapin How To's- 14 readers -
  • 7 Warning Signs of Failed Marketing and What You Can Do About It

    … is usually measured by how much you help the bottom line. We could be talking about email marketing, trade shows, internet ads, inbound marketing, landing pages, or webinars. In all those areas, people measure ROI by how much those strategies contribute to sales. You therefore need a system in place that can measure results. A marketer knows from…

    Growmapin EMail- 13 readers -
  • What Can Brands Learn from Logo Design Fails?

    … their marketing messages scrutinized, thanks to their logo design fails. Logos are not just pretty pictures that accompany a brand. They are visual representations of the brand’s values. A re-brand can therefore be treacherous. We are fickle beings. The wrong design can lead your customers to abandon your product, causing devastating losses in profits…

    Growmap- 6 readers -
  • Why Visual Storytelling Makes for Powerful Marketing

    … Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by the desire for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than…

    Growmap- 11 readers -
  • What PewDiePie Can Teach You About Video Marketing

    … important reason why is he always listens to, connects with, and creates content for his fans. His specific tactics are: Creating videos about subjects he is passionate about and connects with an audience who is also interested in those subjects. His visuals and logo are well-done and appeal directly to his fans. He uses vlogs as a way…

    Matthew Yeoman/ Growmap- 12 readers -
  • Why Your Business Needs a Thriving Online Community [and how to get started]

    … want to waste your efforts by channeling your energy in the wrong direction. That’s why having a plan is a crucial first step. You need to focus your efforts where they count, rather than spreading them throughout the internet without a clear target. For example, choose just a few social media platforms to engage on rather than trying to post…

    Growmap- 10 readers -
  • GetResponse Reveals Powerful New Online Marketing Tool Any SMB Can Afford

    … So you are finally building your list or generating leads. Or maybe you’ve been meaning to start. But are you falling down on segmenting your list or following up effectively? Having a mailing list, but not doing anything with it is a common challenge. Up until now, the cost of marketing automation has prevented many small to medium sized…

    Gail Gardner/ Growmapin EMail- 20 readers -
  • Small Business Marketing Advice for Knife Sellers Like BucknBear Knives

    … substantial amounts of content on them and not be just product pages. Prioritize Your Marketing This is not a comprehensive list of stragegies for any small business. Subscribe to my autoresponder mailing to get other ideas or look at my services page. The main thing to understand is this doesn’t happen overnight (unless you get very lucky). Think…

    Gail Gardner/ Growmap- 22 readers -
  • What Factors Make Advertising Cost Effective?

    … is it that is effective about that advertising? Is it the pictures? Is it the words? Is it the location? What about the strategy? Can you call it strategy when the little signs are placed x number of miles or feet from the next sign with a progressively increasing sense of urgency that you take advantage of the service (or that you desperately need the service…

    Deborah Anderson/ Growmap- 8 readers -
  • 5 Reasons Why Your Prospect Did Not Buy What You Are Selling

    … B2B business and the chances are their database is completely useless because the leads are from customers who are only vaguely related to your niche. You need to be laser-targeting the customers you pass on to the sales team. Your marketing team may be concentrating entirely on the number of leads they are generating, but in reality…

    Growmap- 9 readers -
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