Marketing (Womm, Inbound)

    • 15 Content Marketing Statistics Every Marketer Needs to Consider

      The content marketing industry is one of the most dynamic industries on the internet. Just like SEO, content marketing tactics are constantly changing. You’ll wake up one morning and discover that what worked the previous day isn’t effective again, and you have to move on. As a serious content marketer, you always need to stay current and know where the industry is headed.

      Growmapin Social EMail Content- 25 readers -
  • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

    … Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true…

    Growmapin Content- 12 readers -
  • Why You Need to Utilize Brand-Driven Storytelling

    … that an increasing number of brands have placed greater emphasis on developing. “A good story makes you feel something and is universal,” explains Mark Truby, Ford Europe’s Vice President of Communications and Public Affairs. “They want to grasp your values and your commitment to excellence; be inspired and intrigued. Storytelling is the most powerful way…

    Growmapin Social Content- 25 readers -
  • 5 Personalized Marketing Mistakes That Will Hurt Your Business

    … Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails…

    Growmap- 13 readers -
  • Marketing With Instagram: It is Very Doable!

    … You like Instagram. At least, you think you like Instagram. You use it currently, or you are thinking of using it more often. Image by Deborah Anderson from 123rf.com graphic (used by permission) But, is it something that is suitable for business? How do you get some sort of ROI (return on investment) with Instagram? Fortunately, those answers…

    Deborah Anderson/ Growmapin Social- 13 readers -
  • You’ve Got Texts: How Texting Can Help Grow Your Business

    … Most entrepreneurs would do almost anything to get the word out about their businesses. Running your own company is more than a job—it’s a passion. It’s a dream come true. But it’s also a lot of work. The hype behind social media marketing and email marketing is real, despite the unfortunate truth that not everyone knows how to utilize those…

    Growmapin EMail How To's- 26 readers -
  • Why Influencer Marketing Is Both Powerful and Hazardous

    … Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way…

    Growmap- 26 readers -
  • Have You Incorporated Animation Into Your Content Marketing Plan?

    … You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? Image by Deborah Anderson from 123rf.com graphic (used by permission) You already know this: if you’re serious about increasing your brand’s online…

    Deborah Anderson/ Growmapin Content- 19 readers -
  • How to Effectively Run Split Testing to Find Big Wins

    … The volume of data available to help businesses make actionable insights is on the rise. This spike in information has gotten many marketers to turn to split testing to improve their online sales. Tools such as Optimizely and VWO make it easy for individuals with non-technical backgrounds to create and run tests with ease. However, if you…

    Growmapin How To's- 22 readers -
  • Marketing Automation: A False Hope for Small Businesses?

    … You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software…

    Growmap- 26 readers -
  • Time to Finally Get Serious About Social?

    … You don’t have to be a king or queen of social, spouting the latest lingo or flexing your trending muscles, to reap the benefits of social media marketing. You don’t have to use social media at all, mind you, if you don’t need new customers or business. But depending on your industry and its competitive landscape, there are tons of reasons you…

    Growmapin Social- 17 readers -
  • 5 Tricks to Generate More Leads for Your Business

    … In an article on the Shopify blog, marketing expert Jacqueline Biggs once talked about the 10% strategy. The 10% strategy is the process of making small, incremental changes to your marketing plan. These changes can bring in a significant increase in profits or savings over the long term. This strategy is also effective in the lead generation…

    Growmap- 13 readers -
  • How to Unlock the Potential of Visual Content Marketing

    … Most business owners are not writers, yet a website needs content. How do you get around this dilemma? Think **around** the brick wall. Content writing is so much more than writing blog posts. Neil Patel gives an excellent definition of content marketing – it’s all about telling stories. And you can tell stories in 1,007 different ways…

    Dana Davis/ Growmapin Content How To's- 16 readers -
  • 10 Actionable Steps to Convert Your Website into a Lead Generation Tool

    … A business website is a powerful online channel for reaching out to potential customers. Investing in a website is worthless if it’s not acquiring you enough leads and conversions. Here are 10 actionable steps for converting your website into a powerful lead generation tool. 1. Blog Subscription You first need to ensure that you have a business…

    Growmap- 22 readers -
  • 3 Instagram Marketing Strategies You Need to Consider

    … for brands. It is visual, and therefore well-suited to advertising products to a visual society. There are many Instagram marketing strategies we could consider. But here I’d like to focus on the importance of influencer and content marketing, as well as touch on Instagram’s new business platform. 1. Influencer Marketing on Instagram We’ll get…

    Growmapin Social Content- 21 readers -
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