Marketing (Womm, Inbound)

    • Why Influencer Marketing Is Both Powerful and Hazardous

      Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic.

      Growmap- 25 readers -
    • You’ve Got Texts: How Texting Can Help Grow Your Business

      Most entrepreneurs would do almost anything to get the word out about their businesses. Running your own company is more than a job—it’s a passion. It’s a dream come true. But it’s also a lot of work. The hype behind social media marketing and email marketing is real, despite the unfortunate truth that not everyone knows how to utilize those tools efficiently.

      Growmapin EMail How To's- 19 readers -
  • Have You Incorporated Animation Into Your Content Marketing Plan?

    …. Purchase the videos and animations (choose from BigStock.com; 123rf.com; or PLR videos, preferably limited edition). Hire a professional to create the animation or video for you. How Do You Use Animation in Your Branding Efforts? Understanding how to use animation in marketing isn’t as difficult as is seems. There are many ways to utilize…

    Deborah Anderson/ Growmapin Content- 19 readers -
  • How to Effectively Run Split Testing to Find Big Wins

    The volume of data available to help businesses make actionable insights is on the rise. This spike in information has gotten many marketers to turn to split testing to improve their online sales. Tools such as Optimizely and VWO make it easy for individuals with non-technical backgrounds to create and run tests with ease.

    Growmap- 21 readers -
  • Marketing Automation: A False Hope for Small Businesses?

    … You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software…

    Growmap- 26 readers -
  • Time to Finally Get Serious About Social?

    … You don’t have to be a king or queen of social, spouting the latest lingo or flexing your trending muscles, to reap the benefits of social media marketing. You don’t have to use social media at all, mind you, if you don’t need new customers or business. But depending on your industry and its competitive landscape, there are tons of reasons you…

    Growmapin Social- 15 readers -
  • 5 Tricks to Generate More Leads for Your Business

    … In an article on the Shopify blog, marketing expert Jacqueline Biggs once talked about the 10% strategy. The 10% strategy is the process of making small, incremental changes to your marketing plan. These changes can bring in a significant increase in profits or savings over the long term. This strategy is also effective in the lead generation…

    Growmap- 10 readers -
  • How to Unlock the Potential of Visual Content Marketing

    … Most business owners are not writers, yet a website needs content. How do you get around this dilemma? Think **around** the brick wall. Content writing is so much more than writing blog posts. Neil Patel gives an excellent definition of content marketing – it’s all about telling stories. And you can tell stories in 1,007 different ways…

    Dana Davis/ Growmapin Content How To's- 15 readers -
  • 10 Actionable Steps to Convert Your Website into a Lead Generation Tool

    … A business website is a powerful online channel for reaching out to potential customers. Investing in a website is worthless if it’s not acquiring you enough leads and conversions. Here are 10 actionable steps for converting your website into a powerful lead generation tool. 1. Blog Subscription You first need to ensure that you have a business…

    Growmap- 19 readers -
  • 3 Instagram Marketing Strategies You Need to Consider

    … for brands. It is visual, and therefore well-suited to advertising products to a visual society. There are many Instagram marketing strategies we could consider. But here I’d like to focus on the importance of influencer and content marketing, as well as touch on Instagram’s new business platform. 1. Influencer Marketing on Instagram We’ll get…

    Growmapin Social Content- 18 readers -
  • 5 Sales and Marketing Tips Any Startup Will Find Helpful

    … We all know that when it comes to sales and marketing, startups face a lot of limitations, particularly in respect to their budgets. In addition to budget constraints, there are the limitations of manpower and the lack of experience and qualified professionals to look after the marketing wing. Most startups invariably encounter these stumbling…

    Growmap- 20 readers -
  • Kajabi vs. Thinkific: An LMS Head-to-Head Review

    … through any language with which they feel comfortable. This is a great feature, in my opinion, as it broadens your market outside those who speak English. Winner: Kajabi Both Kajabi and Thinkific have a wide range of features that help you get the job done, but Kajabi has the in-house marketing tools a business needs to grow quickly. With Thinkific…

    Dana Davis/ Growmap- 28 readers -
  • 5 Components That Truly Define “Topical Authority” for Webmasters in 2017

    … All business owners want topical authority in their fields. Having “topical authority” means you’re regarded as an expert in a specific area. Website owners can leverage topical authority to improve inbound marketing and SEO efforts. According to Mark Schmukler, Co-Founder, Managing Partner & Brand Strategist at Sagefrog Marketing Group…

    Growmapin Content- 20 readers -
  • 7 Ways Pinterest Can Help You Build Qualified Leads

    …, or simply a URL. As an online entrepreneur, you also can exploit the unique benefits Pinterest has to offer in order to build your list of qualified leads. Here are seven fast and simple ways to do so. Create Your Own High-Value Pinboard Build your sphere of influence by creating a follower base, which is the key to your long-term sustainability…

    Sameer Panjwani/ Growmapin Social- 21 readers -
  • GetResponse vs. Infusionsoft: Which Marketing Solution Is Better for You?

    …%). What’s more, email is much cheaper than Facebook or Google advertising, and it acquires far more customers than Facebook and Twitter combined. Of course, email marketing is merely one key aspect of all you can do for your digital marketing online. GetResponse vs. Infusionsoft In this post I’d like to compare two digital marketing solutions…

    Growmapin EMail- 32 readers -
  • Stepping Up CRM for Your Financial Services Company

    … With the diversification of financial services, customers have multiple options from which to choose. Switching between companies is now almost effortless. This ability has made exemplary customer relationship management (CRM) absolutely imperative. The need for a fail-proof CRM is now all the more urgent. Most financial services organizations…

    Growmap- 41 readers -
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