Marketing (Womm, Inbound)

    • 5 Components That Truly Define “Topical Authority” for Webmasters in 2017

      All business owners want topical authority in their fields. Having “topical authority” means you’re regarded as an expert in a specific area. Website owners can leverage topical authority to improve inbound marketing and SEO efforts. According to Mark Schmukler, Co-Founder, Managing Partner & Brand Strategist at Sagefrog Marketing Group, “Topical authority is the output o ...

      Growmapin Content- 13 readers -
    • 7 Ways Pinterest Can Help You Build Qualified Leads

      In the past several years, Pinterest has become one of the most influential and popular social media websites on the Internet. That influence has certainly gotten the attention of marketers, who are exploring new ways to use Pinterest for commercial purposes. Pinterest is a social network that lets users share, curate, and discover visual images and videos on their own or other “pinboards.

      Sameer Panjwani/ Growmapin Social- 11 readers -
  • GetResponse vs. Infusionsoft: Which Marketing Solution Is Better for You?

    …%). What’s more, email is much cheaper than Facebook or Google advertising, and it acquires far more customers than Facebook and Twitter combined. Of course, email marketing is merely one key aspect of all you can do for your digital marketing online. GetResponse vs. Infusionsoft In this post I’d like to compare two digital marketing solutions…

    Growmapin EMail- 19 readers -
  • Stepping Up CRM for Your Financial Services Company

    … With the diversification of financial services, customers have multiple options from which to choose. Switching between companies is now almost effortless. This ability has made exemplary customer relationship management (CRM) absolutely imperative. The need for a fail-proof CRM is now all the more urgent. Most financial services organizations…

    Growmap- 27 readers -
  • 5 Reasons You Should Brand Your Business Like Writing a Novel

    … Ever get the impression that no one is listening to your brand messaging? Imagine a room full of people all talking at the same time. You weave your way through the crowd unable to focus on any of them because they all seem to be saying the same thing. That’s what your clients are thinking when they’re searching for the services that you offer…

    Growmap- 16 readers -
  • 4 Marketing Mistakes That Are Keeping Your Business Down

    … and benchmarking the performance of your campaign across these different geographies. Failing to measure performance can lead to wasteful expenditure which can be a ‘make or break’ point for your business. The following two tabs change content below. Aakash Patel Aakash Patel is a marketing consultant and blogger on inbound marketing. He has a veteran and is among the first inbound marketing consultants in Asia. Latest posts by Aakash Patel (see all) …

    Growmap- 14 readers -
  • How Empathy Marketing Shows Your Readers and Customers You Care

    … Your head spins with confusion. What could possibly help you acquire marketing results—no matter which online products and services you offer? It’s an ability wildly successful entrepreneurs who are serving an audience (readers, viewers, customers) have mastered. Writing content readers can’t stop reading, bonding with readers, selling…

    Growmapin How To's- 14 readers -
  • 7 Warning Signs of Failed Marketing and What You Can Do About It

    … is usually measured by how much you help the bottom line. We could be talking about email marketing, trade shows, internet ads, inbound marketing, landing pages, or webinars. In all those areas, people measure ROI by how much those strategies contribute to sales. You therefore need a system in place that can measure results. A marketer knows from…

    Growmapin EMail- 13 readers -
  • What Can Brands Learn from Logo Design Fails?

    … We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have…

    Growmap- 7 readers -
  • Why Visual Storytelling Makes for Powerful Marketing

    … Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by the desire for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than…

    Growmap- 12 readers -
  • What PewDiePie Can Teach You About Video Marketing

    … where he is pleased that he has 100 subscribers: He had no idea what was to come. All he knew was that he was doing something he enjoyed and was glad to connect with at least some people. The lesson you can learn here is that the best YouTube marketing is always driven by your passions. You need to put time into figuring out who your audience…

    Matthew Yeoman/ Growmap- 13 readers -
  • Why Your Business Needs a Thriving Online Community [and how to get started]

    … As a business owner, can you think of anything more wonderful than a thriving online community of fans who love your business and can’t wait to make purchases? Apple, Nike, and Volkswagen are all examples of companies that have built enthusiastic communities. The Internet is now the main thoroughfare through which like-minded people connect…

    Growmap- 10 readers -
  • GetResponse Reveals Powerful New Online Marketing Tool Any SMB Can Afford

    … So you are finally building your list or generating leads. Or maybe you’ve been meaning to start. But are you falling down on segmenting your list or following up effectively? Having a mailing list, but not doing anything with it is a common challenge. Up until now, the cost of marketing automation has prevented many small to medium sized…

    Gail Gardner/ Growmapin EMail- 24 readers -
  • Small Business Marketing Advice for Knife Sellers Like BucknBear Knives

    … substantial amounts of content on them and not be just product pages. Prioritize Your Marketing This is not a comprehensive list of stragegies for any small business. Subscribe to my autoresponder mailing to get other ideas or look at my services page. The main thing to understand is this doesn’t happen overnight (unless you get very lucky). Think…

    Gail Gardner/ Growmap- 24 readers -
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