Marketing (Womm, Inbound)

  • 5 Reasons You Should Brand Your Business Like Writing a Novel

    … Ever get the impression that no one is listening to your brand messaging? Imagine a room full of people all talking at the same time. You weave your way through the crowd unable to focus on any of them because they all seem to be saying the same thing. That’s what your clients are thinking when they’re searching for the services that you offer…

    Growmap- 12 readers -
  • 4 Marketing Mistakes That Are Keeping Your Business Down

    … and benchmarking the performance of your campaign across these different geographies. Failing to measure performance can lead to wasteful expenditure which can be a ‘make or break’ point for your business. The following two tabs change content below. Aakash Patel Aakash Patel is a marketing consultant and blogger on inbound marketing. He has a veteran and is among the first inbound marketing consultants in Asia. Latest posts by Aakash Patel (see all) …

    Growmap- 9 readers -
  • How Empathy Marketing Shows Your Readers and Customers You Care

    … Your head spins with confusion. What could possibly help you acquire marketing results—no matter which online products and services you offer? It’s an ability wildly successful entrepreneurs who are serving an audience (readers, viewers, customers) have mastered. Writing content readers can’t stop reading, bonding with readers, selling…

    Growmapin How To's- 10 readers -
  • 7 Warning Signs of Failed Marketing and What You Can Do About It

    … is usually measured by how much you help the bottom line. We could be talking about email marketing, trade shows, internet ads, inbound marketing, landing pages, or webinars. In all those areas, people measure ROI by how much those strategies contribute to sales. You therefore need a system in place that can measure results. A marketer knows from…

    Growmapin EMail- 12 readers -
  • What Can Brands Learn from Logo Design Fails?

    … We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have…

    Growmap- 6 readers -
  • Why Visual Storytelling Makes for Powerful Marketing

    … Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by the desire for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than…

    Growmap- 10 readers -
  • What PewDiePie Can Teach You About Video Marketing

    … important reason why is he always listens to, connects with, and creates content for his fans. His specific tactics are: Creating videos about subjects he is passionate about and connects with an audience who is also interested in those subjects. His visuals and logo are well-done and appeal directly to his fans. He uses vlogs as a way…

    Matthew Yeoman/ Growmap- 9 readers -
  • Why Your Business Needs a Thriving Online Community [and how to get started]

    … As a business owner, can you think of anything more wonderful than a thriving online community of fans who love your business and can’t wait to make purchases? Apple, Nike, and Volkswagen are all examples of companies that have built enthusiastic communities. The Internet is now the main thoroughfare through which like-minded people connect…

    Growmap- 10 readers -
  • GetResponse Reveals Powerful New Online Marketing Tool Any SMB Can Afford

    So you are finally building your list or generating leads. Or maybe you’ve been meaning to start. But are you falling down on segmenting your list or following up effectively? Having a mailing list, but not doing anything with it is a common challenge. Up until now, the cost of marketing automation has prevented many small to medium sized businesses from implementing automation.

    Gail Gardner/ Growmap- 15 readers -
  • Small Business Marketing Advice for Knife Sellers Like BucknBear Knives

    … business. Marketing Advice for BucknBear Knives The easiest way to grow your business is to get visibility where your potential customers are already active. Just because you can’t advertise does not mean you can’t reach people via Google and Facebook. Look for groups or individuals who have a relevant following. Read on to find out how. How…

    Gail Gardner/ Growmap- 21 readers -
  • What Factors Make Advertising Cost Effective?

    … whether you do or your do not)? Words Matter It is true that words matter. If they didn’t, we would not have so many marketing case studies and so many students of the marketing “science” trying to figure out which words “sell.” There have been studies done at every level of education, including universities like Yale University. These studies include…

    Deborah Anderson/ Growmap- 8 readers -
  • 5 Reasons Why Your Prospect Did Not Buy What You Are Selling

    … B2B business and the chances are their database is completely useless because the leads are from customers who are only vaguely related to your niche. You need to be laser-targeting the customers you pass on to the sales team. Your marketing team may be concentrating entirely on the number of leads they are generating, but in reality…

    Growmap- 8 readers -
  • 5 Experts Share Their Worst Marketing Pitfalls

    … not always stay the way they were to start. Instead of dumping a massive amount of money when you figure out a marketing strategy, scale slowly and keep tracking/testing your results. Not only will you save a lot of headache by doing this, you can save yourself from potentially losing a lot of money. My Marketing Pitfalls $0.02… I left this one for last…

    Growmap- 8 readers -
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