Marketing (Womm, Inbound)

  • Getting the Word Out: Three Alternatives to Traditional Advertising

    … The old model of digital advertising is broken—but that doesn’t mean marketing is entirely dead. Here are a few clever alternatives to old-school ads. The writing has been on the wall for some time. The majority of users no longer trust display ads. People are increasingly ignoring online banner and video ads. And ad blockers have never been…

    Growmap- 54 readers -
  • Stepping Up CRM for Your Financial Services Company

    … With the diversification of financial services, customers have multiple options from which to choose. Switching between companies is now almost effortless. This ability has made exemplary customer relationship management (CRM) absolutely imperative. The need for a fail-proof CRM is now all the more urgent. Most financial services organizations…

    Growmap- 42 readers -
  • Kajabi vs. Thinkific: An LMS Head-to-Head Review

    … The world gets smaller every day, and we all have to do everything we can to keep up with the ever-changing times. Gone are the days when people would walk in your front door asking you to take on an apprentice. These days, people can do everything online—even teach. Enter the Learning Management Systems, or LMS. The future of e-learning, LMS…

    Dana Davis/ Growmap- 36 readers -
  • GetResponse vs. Infusionsoft: Which Marketing Solution Is Better for You?

    …%). What’s more, email is much cheaper than Facebook or Google advertising, and it acquires far more customers than Facebook and Twitter combined. Of course, email marketing is merely one key aspect of all you can do for your digital marketing online. GetResponse vs. Infusionsoft In this post I’d like to compare two digital marketing solutions…

    Growmapin EMail- 36 readers -
  • 5 Reasons You Should Brand Your Business Like Writing a Novel

    … Ever get the impression that no one is listening to your brand messaging? Imagine a room full of people all talking at the same time. You weave your way through the crowd unable to focus on any of them because they all seem to be saying the same thing. That’s what your clients are thinking when they’re searching for the services that you offer…

    Growmap- 29 readers -
  • 10 Marketing Metrics You Should Consider as B2B Content Marketer

    Are you a content marketer? Do you know how effective your marketing techniques are? Well, it is essential that you take advantage of marketing metrics. Marketing metrics and key performance indicators (KPIs) are awesome ways to measure the effectiveness of your marketing campaigns. Some marketing metrics are generally not effective.

    Growmap- 29 readers -
  • Marketing Automation: A False Hope for Small Businesses?

    … You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software…

    Growmap- 27 readers -
  • 7 Ways Pinterest Can Help You Build Qualified Leads

    … employ on other platforms. Promote Other People’s Pinterest Pages In most businesses, promoting the competitor is generally a bad idea. But on Pinterest, doing so can actually pay off. Start following other Pinterest users who are devoted to your niche. Then make an effort to like and comment on their pins. When people sees you interacting…

    Sameer Panjwani/ Growmapin Social- 27 readers -
  • Why Influencer Marketing Is Both Powerful and Hazardous

    … Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way…

    Growmap- 27 readers -
  • You’ve Got Texts: How Texting Can Help Grow Your Business

    … Most entrepreneurs would do almost anything to get the word out about their businesses. Running your own company is more than a job—it’s a passion. It’s a dream come true. But it’s also a lot of work. The hype behind social media marketing and email marketing is real, despite the unfortunate truth that not everyone knows how to utilize those…

    Growmapin EMail How To's- 26 readers -
  • Why You Need to Utilize Brand-Driven Storytelling

    … “Marketing is no longer about the stuff that you make, but about the stories that you tell.” That’s from American author, entrepreneur, and marketer Seth Godin. And this statement rings even more true in today’s world, which is characterized by an ocean of content competing for dwindling attention spans. Stories are not just another marketing…

    Growmapin Social Content- 25 readers -
  • 15 Content Marketing Statistics Every Marketer Needs to Consider

    … The content marketing industry is one of the most dynamic industries on the internet. Just like SEO, content marketing tactics are constantly changing. You’ll wake up one morning and discover that what worked the previous day isn’t effective again, and you have to move on. As a serious content marketer, you always need to stay current and know…

    Growmapin Social EMail Content- 25 readers -
  • 5 Sales and Marketing Tips Any Startup Will Find Helpful

    … We all know that when it comes to sales and marketing, startups face a lot of limitations, particularly in respect to their budgets. In addition to budget constraints, there are the limitations of manpower and the lack of experience and qualified professionals to look after the marketing wing. Most startups invariably encounter these stumbling…

    Growmap- 24 readers -
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