Marketing (Womm, Inbound)

  • Getting the Word Out: Three Alternatives to Traditional Advertising

    … The old model of digital advertising is broken—but that doesn’t mean marketing is entirely dead. Here are a few clever alternatives to old-school ads. The writing has been on the wall for some time. The majority of users no longer trust display ads. People are increasingly ignoring online banner and video ads. And ad blockers have never been…

    Growmap- 58 readers -
  • Stepping Up CRM for Your Financial Services Company

    … With the diversification of financial services, customers have multiple options from which to choose. Switching between companies is now almost effortless. This ability has made exemplary customer relationship management (CRM) absolutely imperative. The need for a fail-proof CRM is now all the more urgent. Most financial services organizations…

    Growmap- 42 readers -
  • Kajabi vs. Thinkific: An LMS Head-to-Head Review

    … through any language with which they feel comfortable. This is a great feature, in my opinion, as it broadens your market outside those who speak English. Winner: Kajabi Both Kajabi and Thinkific have a wide range of features that help you get the job done, but Kajabi has the in-house marketing tools a business needs to grow quickly. With Thinkific…

    Dana Davis/ Growmap- 36 readers -
  • GetResponse vs. Infusionsoft: Which Marketing Solution Is Better for You?

    …%). What’s more, email is much cheaper than Facebook or Google advertising, and it acquires far more customers than Facebook and Twitter combined. Of course, email marketing is merely one key aspect of all you can do for your digital marketing online. GetResponse vs. Infusionsoft In this post I’d like to compare two digital marketing solutions…

    Growmapin EMail- 36 readers -
  • 10 Marketing Metrics You Should Consider as B2B Content Marketer

    … for your business. As a content marketer, conversion metrics should be one of the essential aspects of your marketing strategy. Converting a high amount of website traffic to customers will have a positive impact on your return on investment. 2. Bounce Rate Before we take a deep look at this metric, let us first define what it is. “Bounce rate…

    Growmapin Content- 30 readers -
  • 7 Ways Pinterest Can Help You Build Qualified Leads

    … employ on other platforms. Promote Other People’s Pinterest Pages In most businesses, promoting the competitor is generally a bad idea. But on Pinterest, doing so can actually pay off. Start following other Pinterest users who are devoted to your niche. Then make an effort to like and comment on their pins. When people sees you interacting…

    Sameer Panjwani/ Growmapin Social- 29 readers -
  • Why Influencer Marketing Is Both Powerful and Hazardous

    … of reaching people in this age group is through influencer marketing. Influencer marketing is when brands pay celebrities to use particular products. Companies hope that fans will buy the products based on their admiration of those influencers. People who qualifiy as “influencers” can include those who are extremely famous or only moderately…

    Growmap- 28 readers -
  • Choosing the Right Marketing Channel for Your Business: What You Need to Consider

    If you look at your marketing options, you are bound to agree that there is an overwhelming range of them. Photo by Joseph Barrientos These days, brands are exposed to more choices for their marketing strategies than ever before. They can choose from content marketing, SEO, email marketing, social media marketing, PPC campaigns, and influencer marketing.

    Growmap- 28 readers -
  • Marketing Automation: A False Hope for Small Businesses?

    … You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software…

    Growmap- 27 readers -
  • You’ve Got Texts: How Texting Can Help Grow Your Business

    … Most entrepreneurs would do almost anything to get the word out about their businesses. Running your own company is more than a job—it’s a passion. It’s a dream come true. But it’s also a lot of work. The hype behind social media marketing and email marketing is real, despite the unfortunate truth that not everyone knows how to utilize those…

    Growmapin EMail How To's- 26 readers -
  • 15 Content Marketing Statistics Every Marketer Needs to Consider

    … The content marketing industry is one of the most dynamic industries on the internet. Just like SEO, content marketing tactics are constantly changing. You’ll wake up one morning and discover that what worked the previous day isn’t effective again, and you have to move on. As a serious content marketer, you always need to stay current and know…

    Growmapin Social EMail Content- 26 readers -
  • 5 Sales and Marketing Tips Any Startup Will Find Helpful

    … We all know that when it comes to sales and marketing, startups face a lot of limitations, particularly in respect to their budgets. In addition to budget constraints, there are the limitations of manpower and the lack of experience and qualified professionals to look after the marketing wing. Most startups invariably encounter these stumbling…

    Growmap- 26 readers -
  • Why You Need to Utilize Brand-Driven Storytelling

    … that an increasing number of brands have placed greater emphasis on developing. “A good story makes you feel something and is universal,” explains Mark Truby, Ford Europe’s Vice President of Communications and Public Affairs. “They want to grasp your values and your commitment to excellence; be inspired and intrigued. Storytelling is the most powerful way…

    Growmapin Social Content- 25 readers -
  • 3 Instagram Marketing Strategies You Need to Consider

    … for brands. It is visual, and therefore well-suited to advertising products to a visual society. There are many Instagram marketing strategies we could consider. But here I’d like to focus on the importance of influencer and content marketing, as well as touch on Instagram’s new business platform. 1. Influencer Marketing on Instagram We’ll get…

    Growmapin Social Content- 23 readers -
  • 10 Actionable Steps to Convert Your Website into a Lead Generation Tool

    … A business website is a powerful online channel for reaching out to potential customers. Investing in a website is worthless if it’s not acquiring you enough leads and conversions. Here are 10 actionable steps for converting your website into a powerful lead generation tool. 1. Blog Subscription You first need to ensure that you have a business…

    Growmap- 23 readers -
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