Marketing Your Business

  • What is multi-channel selling and should you do it?

    … Have you heard of multi-channel selling? If diversification is the key to keeping your investment money safe in the stock market, a pivotal role in your background experience in obtaining that dream job, and even the best way to ensure strength in a gene pool, then why not as part of your e-commerce business plan? As business owners…

    Launch Grow Joy- 8 readers -
  • How to use Instagram to market your ecommerce store

    Are you wondering how to use Instagram to promote your products and drive more traffic to your eCommerce store? Or wondering if using Instagram is going to help you with your marketing efforts at all? If so, read on… Did you know that Iconosquare’s 2015 Instagram study showed that 70% of Instagram users report having already looked up a brand on the platform? What does that mean for you? I.

    Launch Grow Joy- 7 readers -
  • What is a Line Sheet and Why You Need One

    …-based businesses, like jewelry store owners or even, electronics or kids toys, etc can benefit hugely from line sheets. Line sheets don’t need to cost an arm and a leg, nor do they require you to lose your mind. In fact, as you’ll see, you can easily create a line sheet on your laptop, using a free word processing software, like Word or Pages…

    Launch Grow Joy- 5 readers -
  • Effective Email Marketing: Subject Lines that Increase Click-Throughs and Sales

    Email marketing subject lines are both an art and a science. You need to know exactly what words to use to trigger an emotional reaction and then you need to test those out on your audience to see if they work effectively or not. Why do email subject lines matter? In a crowded inbox, what is the first thing that catches your attention? The subject line.

    Launch Grow Joy- 9 readers -
  • How to Write a Product Description that does the Selling for You

    …” the product without holding it in their hands, feeling it, tasting it or smelling it? So, yes, the struggle is real. While I share a full-blown module on writing a product description that help your store to stand out in Your Ultimate Online Store, I wanted to share some of the key pointers that you must keep in mind when crafting descriptions…

    Launch Grow Joyin How To's- 7 readers -
  • Selling wholesale – 8 tips from a retailer

    … still think, for small businesses, cold-calling — emailing stores that you think are right for you — is still the best way to go.” ON TIMING “I’ve found not a lot of people realize how far in advance we buy. We buy in late summer for Christmas. People are emailing us [in late November] for Christmas and unless it’s a perfect fit, we just don’t…

    Launch Grow Joy- 3 readers -
  • Why & how to start an email autoresponder series for your online store

    … businesses, and I’d love to talk to you about your email list. What about you? Do you have a newsletter? What questions do you have about email marketing? This is a guest post from Arianne at Aeolidia. Arianne runs Aeolidia, a web and graphic design studio that has been working with creative handmakers and designers since 2004, helping them put…

    Launch Grow Joyin EMail How To's- 1 readers -
  • Are you making these mistakes with your product line?

    … Magazine, Redbook, Woman’s World, and more!) and even on two TV shows, which resulted in my soaps selling out fast! While I ended up closing my soap business, it was a great learning experience for me. And now, I want to ask you a question… Are you looking to really grow your product line this year? If so, check out my brand new FREE…

    Launch Grow Joy- 6 readers -
  • The ultimate guide to running a holiday sale

    … promotional material (or “creative”) has two main goals: Lay out all sales information directly Create a sense of urgency and desire No one knows your business better than you do, so you’ll know which of these channels are your strengths. Focus on those. The trick to your marketing strategy is to keep your message and creative consistent. That means…

    Launch Grow Joyin Social- 4 readers -
  • How to license your products with @JimDeBetta

    … Have you thought about licensing your products but are not sure where to start or whether or not it makes sense for your business? In today’s podcast interview, Jim DeBetta, who has helped thousands of entrepreneurs bring their idea to market, shares with you the step-by-step process to license your products. We also talk about things to look…

    Launch Grow Joyin How To's- 3 readers -
  • Choosing the Direct Sales business model with Kara Wiegand of @ThreadsWW

    …Have you considered implementing a direct sales model for your business? If you are not familiar with direct sales, here’s a quick rundown: direct sales is when you sell your products away from a physical store location and instead sell through sales consultants who host trunk shows, demos, in-person events and even online. In today’s podcast…

    Launch Grow Joy- 7 readers -
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