Marketing - Page 108

  • 8 months in, what Expedia has learned from its Facebook bot

    … Expedia was among the first to use Facebook Messenger chatbots last spring. It makes sense: The transactional nature of booking a holiday is a good fit for a chatbot. However, creating a seamless experience in a nascent area isn’t easy. Scott Crawford, Expedia’s vp of product management, said the experience has had its snags along the way — many…

    Digidayin Social- 32 readers -
  • ‘We need hope’: Inside the ACLU’s social media strategy

    … For the ACLU, it’s been a crazy 92 days. The non-profit organization has seen an influx in both cash and interest thanks to President Donald Trump’s first few executive orders, including a travel ban for citizens from seven Muslim-majority countries. It has also been experimenting with new things on social, according to Diana Scholl, who heads…

    Shareen Pathak/ Digidayin Social- 32 readers -
  • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

    … With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing…

    Lush Digital- 33 readers -
  • Three Emails Every Blogger Needs to Wow Newsletter Subscribers

    … often, we forget this personal side of email marketing, choosing to get mired in impersonal stats, strategies, and schemes. These three onboarding emails pave the way for genuine conversations and connections: (1) the Promise, (2) the Question, and (3) the Best. Are Ready to wow your audience? Tell us what you’ll do in the comments below. Related…

    Aaron Orendorff/ GetResponse Blogin EMail- 26 readers -
  • Local SEO A-Z #2: Becoming ‘local’

    … 7 February 2017 | Beth Crane Local SEO A-Z #2: Becoming ‘local’ Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile. However, it means that businesses with multiple local…

    Tamar SEO and Social Blogin SEO- 14 readers -
  • WTF is conversational banking?

    … endless voice menu choices. But increasingly, it can mean interacting with a bank through a chatbot on an instant messenger platform. So, WTF does “conversational banking” really mean? What is conversational banking? Conversational banking means interacting with a non-human about your finances, whether it’s checking your balance, finding out how much…

    Digiday- 17 readers -
  • A brand guide to Houseparty, the teen app du jour

    … at marketing agency Team Eleven. Matt Rhodes, head of strategy at agency WCRS, said there was potential for brands to sponsor chats. “This could work particularly well for entertainment brands — a movie franchise or sports team sponsoring a live viewalong, perhaps,” he said. Are there any other worries here? Over 60 percent of its users are under 24…

    Digidayin Social- 14 readers -
  • Why robo-advisers are looking to former magazine editors for the human touch

    … through the last recession and distrust traditional finance. That’s where people with luxury brand experience can help robo-advisers differentiate. “In the early days, no one thought about client experience; they just thought that if you log in, then you can make a transfer,” said April Rudin, chief executive of wealth management marketing firm…

    Digiday- 27 readers -
  • Talking Politics: Should Your Brand Step On The Field?

    … There are three things we are told never to speak about at the dinner table: religion, politics, and the consistency of Grandma Jean’s meatloaf. Last night, during Super Bowl LI, at least one of those commandments was broken when brands took the field to get political on America’s biggest stage. It’s Monday afternoon; you’re already familiar…

    Overit- 20 readers -
  • Valentine’s Day insights for digital marketers

    … the occasion with family, friends, co-workers, or pets. This means that marketers can beat their competitors by targeting a wider audience, trying to include all the different types of gifts someone may be searching for for Valentine’s Day. Pick the right keywords The right use of keywords depends on a proper understanding of your target users…

    Search Engine Watch- 23 readers -
  • How to Use Email Marketing for Lead Nurturing

    … As a business owner, do you have any of these troubles playing out in your mind? I don’t know how to convert prospects into paying customers? Using email marketing, how do I get prospects to want to buy my product? How do I nurture prospects online using email marketing? If these questions have popped in your mind before, then there’s…

    GetResponse Blogin EMail How To's- 27 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    … have to wait until Sunday, Feb. 19, before they can watch the NBA All-Star Game. That makes this a “slow week” in the sports calendar, which is precisely why Sports Illustrated invented the Swimsuit Issue – to bridge the week-long gap between major sporting events. So, what critical data or trends in the digital video marketing business can I…

    Greg Jarboe/ ReelSEOin Twitter YouTube- 32 readers -
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