Marketing - Page 3

  • Advertisers see merits of the Facebook algorithm change

    … content within their overall content strategy,” he said. Steve Buors, CEO and co-founder for digital marketing agency Reshift Media, believes Facebook’s new algorithm will push brands to think less about what the company’s point of view and focus more on what their audience cares about, which will create opportunities for advertisers. “Facebook…

    Yuyu Chen/ Digiday- 19 readers -
  • Cash-strapped young ad agency staffers moonlight as Uber drivers to make ends meet

    … Last year, after receiving an advertising degree from the University of San Francisco, Austin Sacks moved to Los Angeles, a city bustling with ad agencies, to begin his career. But he soon realized he wasn’t going to make ends meet on a starting salary. After months of looking for work, Sacks, 23, landed a job as a market research and account…

    Digiday- 14 readers -
  • Inside the on-demand designer production process that could replace see-now-buy-now

    … Ever since it became widely accepted that the fashion calendar is broken, the industry hasn’t been able to find a fix-all solution that would bring the release of designer collections in line with changing customer demands. See-now-buy-now, thanks to being a drastic and expensive undertaking, never became the revolutionary movement it was propped…

    Digiday- 12 readers -
  • ‘Programmatic is a relatively dumb system’: IBM wants to use blockchain to clean up media

    … Programmatic has become the norm when it comes to media buying, but that doesn’t mean it’s without its flaws. But the hot technologies of blockchain and artificial intelligence could fix the issues. For IBM, that’s the goal. “One thing we’ve been thinking a lot about is how blockchain is going to affect media buying and how much fraud and waste…

    Digiday- 16 readers -
  • Financial institutions have a growing interest in influencer marketing

    … and cater to the 18- to 34-year-old cohort, according to agency executives. “Financial services is a tough category, but one I think would be of interest to millennials and women,” said Holly Pavlika, svp of marketing and content for influencer agency Collective Bias, which is pitching several banks. “Education is a huge need in the category around…

    Yuyu Chen/ Digiday- 17 readers -
  • On Instagram, Nike posts less content but gains more mentions

    Instagram is quickly becoming Nike’s go-to social network. The brand uploaded over a third of its social content to its global @nike and London @nikelondon Instagram accounts last year, while more than half went to Twitter and 13 percent went to Facebook, according to social analytics firm Share Creative.

    Digiday- 22 readers -
  • Amazon to agencies: Alexa is the future, but we’re going slow on voice ads

    … Amazon invited an agency executive to learn Alexa’s product road map at the company’s Seattle headquarters last spring. The major themes from multiple meetings with Alexa product managers throughout the day were how Amazon could direct individuals to discover and further use Alexa skills through the conversational interface; and what a paid model…

    Yuyu Chen/ Digiday- 21 readers -
  • Why beauty brand pop-ups are primarily event spaces, not stores

    … For beauty brands, pop-up stores aren’t about product. Some of them don’t even carry physical inventory. Instead, they’ve become event spaces. Frequently seen on the schedules at these industry pop-ups are hair and makeup masterclasses, influencer appearances, fitness classes, panels and Q&A sessions. “As brands shift their marketing…

    Digiday- 17 readers -
  • The Off-White guide to the new diffusion line

    … in mall stores all over America, lost its cachet quickly. “If Abloh wanted to partner with a mass retailer, sell his brand and pocket half a million dollars, he could do that easily,” said Wu. “This isn’t what’s happening. He’s following the marketing and release of any streetwear brand, including Supreme.” The smartest part of Abloh’s diffusion…

    Digiday- 11 readers -
  • Chase is rolling out advice-driven ‘Express’ branches next month

    … banks has made significant investment in expansion of physical capacity in key markets around the country,” Steven Reider, founder and president of the marketing and branch-planning adviser Bancography. “Chase is distinct from any of its top 10 peers in terms of its willingness to enter a new market and expand branch networks aggressively. Read the full story on tearsheet.co The post Chase is rolling out advice-driven ‘Express’ branches next month appeared first on Digiday. …

    Digiday- 19 readers -
  • Move over DMP, DSP and SSP, CDP is ad tech’s hot new acronym

    … is being defined, John Matthews, managing director for Oaklins DeSilva+Phillips who advises on company exits, thinks CDPs will likely become acquisition targets for ad tech companies this year to underpin their targeting capabilities with richer and more unified targeting data, given the convergence of ad tech and marketing tech, with crossover merger…

    Yuyu Chen/ Digiday- 11 readers -
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