Marketing - Page 4

  • Confessions of a retail exec: We use Amazon as a ‘dumping ground’

    … on marketing it would be crazy. The way they’ve structured ecosystem is you almost have to advertise to do anything. I don’t have a lot of hopes for Amazon for us. In the U.S., it’s way more exciting for me to think about another platform. I think of Amazon as a bazaar. The post Confessions of a retail exec: We use Amazon as a ‘dumping ground’ appeared first on Digiday. …

    Shareen Pathak/ Digiday- 11 readers -
  • Google is using CES to catch up to Amazon in battle of voice assistants

    It’s impossible to avoid Google in Las Vegas this week at the Consumer Electronics Show. The company has a massive tent (complete with a slide and a ball pit) at the convention center; it has countless digital “Hey Google” billboards and other ads for Google Home and Google Assistant all over the Strip; and it even hired staffers to direct people to various Google events and me ...

    Digiday- 13 readers -
  • Sky chases social video budgets for World Cup

    … Sky can’t make money from football fans watching this year’s World Cup on TV, but the broadcaster will try to make money from how they follow the tournament online. World Cups have always been somewhat of a moot point for Sky. Football’s biggest event must be shown on free-to-air channels in the U.K. due to strict regulations, meaning…

    Digiday- 10 readers -
  • One digital media area the duopoly isn’t dominating: Cannabis ads

    ….” Despite cannabis advertisers’ growing interest in programmatic, ad tech is nascent in cannabis. Olivia Mannix, CEO and founder of cannabis marketing agency Cannabrand, said her clients usually spend a small part of their marketing budget, like around $10,000 a month, on programmatic. “Cannabis brands are still more interested in earned and owned…

    Yuyu Chen/ Digiday- 20 readers -
  • Life After Advertising: From selling Kool-Aid to helping kids graduate

    … In our new series “Life After Advertising,” we share the stories of past advertisers who endured the long hours in the industry and have emerged in a new career, perhaps a little worn, but mostly unscathed and living new dreams. Bill Gross, 64, spent 25 years working at ad agencies like Benton & Bowles, Grey, JWT on food accounts like Kool…

    Digiday- 15 readers -
  • Ad retargeters scramble to get consumer consent

    … Desperate times call for desperate in-browser messages. With Apple already making moves against ad tracking in its Safari browser and the General Data Protection Regulation being enforced in May, ad retargeters are desperately trying to get consent from users to track their digital browsing behavior. Companies such as Criteo and AdRoll are trying…

    Digiday- 19 readers -
  • TD Bank’s first fintech acquisition is an AI company

    … TD Bank just bought its first technology firm, Toronto-based artificial intelligence startup Layer 6. The Canadian banking giant, also based in Toronto, invested an undisclosed amount in Layer 6 to help it “continue to transform itself” in the industry shift from mobile-first to AI-first customer experiences, said Rizwan Khalfan, TD’s chief…

    Digiday- 36 readers -
  • How To Hone Digital In 2018

    … we dive into four digital trends that will have a big impact on the digital sphere in 2018. Voice Search; A Force To Be Reckoned With 2017 was the year that the importance and influence of conversational interfaces crystallized. The pace of adoption of connected speakers like the Amazon Echo and Google Home was impressive in 2017 and shows…

    ROI Factor Blogin How To's- 10 readers -
  • International Online Marketplaces Compared

    … In addition to their online shop, retailers can access a wide variety of e-commerce platforms and thus use the existing infrastructure. But which platform is best suited and what are the advantages and disadvantages from a dealer's point of view? Insight into 5 alternatives to your own online shop. Use Market Power But Avoid [...] The post…

    Search Engine People Blog- 8 readers -
  • Confessions of a media auditor: ‘Agencies often manipulate the numbers’

    … In the scramble to prove digital advertising works, some legacy performance measurement systems used for traditional media auditing were retrofitted for digital. That’s produced “catastrophic” results for both brand advertisers and publishers, according to a media auditor executive who spoke to Digiday as part of our Confessions series, in which…

    Digiday- 17 readers -
  • Brands are capitalizing on the trend of stressed adults coloring on their phones

    … by 2021. “Our clients are beginning to see coloring apps as a very viable place to place their ads when it comes to engagement,” said Adam Cohen-Aslatei, vp of marketing at ad agency Jun Group, which works with consumer goods, beauty, luxury and clothing brands on placing video ads in a variety of coloring apps. Coloring apps for adults sit among…

    Digiday- 9 readers -
  • With The Ones, Zappos looks to woo female sneakerheads

    … Zappos is attempting to appeal to the female streetwear market with its new editorial section, The Ones. The Ones operates as a separate hub on the Zappos website that includes blog posts and Q&As with female artists and style influencers discussing their work and favorite types of shoes. People can also shop from a curated collection…

    Digiday- 12 readers -
  • E-wallets, unmanned stores and more: How retailers are innovating in Asia

    Retail has been falling in the U.S. But across the Pacific Ocean, there are many retail innovations in Asia ranging from product display to payments to logistics. Here’s how the store of the future is being rethought in China, South Korea, Japan and India. CHINA Unmanned stores: Staffless stores like EasyGo and BingoBox are an emerging phenomenon in China.

    Yuyu Chen/ Digiday- 12 readers -
Get the top posts daily into your mailbox!
More from around the web