• 17 Platforms That Will Make You a Better a Marketer

    … How did you choose your marketing platform? For many markers, the answer is somewhere between “This is the one we’ve always used” and “I’d heard of this one somewhere.” It’s hard to fault these reasons because there are an insane number of tools out there: Insane graphic via MarketingLand But the options are overwhelming for a reason. Each…

    Natalie Burg/ The Content Strategistin EMail- 20 readers -
  • Why Only 20% of Readers are Clicking Through on Your Article Title

    Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting you ...

    Douglas Karr/ Marketing Technology Blog -
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