Marketingland

  • 17 Platforms That Will Make You a Better a Marketer

    …. The optional add-on IBM Digital Analytics Multisite fits into IBM’s Enterprise Marketing Management software. Oracle Business Intelligence Oracle offers a broad range of analytics features, including ad-hoc analysis, automatic scheduled reporting, profit analysis, and predictive analysis. Software analysis firm ITQlickcalls it “the BI and analytics…

    Natalie Burg/ The Content Strategistin EMail- 22 readers -
  • 3 Ways Facebook Instant Articles Will Be Big for Brands

    …: Instant Article ad units Instant Article display ad units are far from sexy, but they could prove important. While publishers can sell their own ads on Instant Articles and keep 100 percent of the revenue, they can also let Facebook sell the ads for them and still take home a 70 percent cut. But as Jack Marshall detailed in The Wall Street Journal…

    The Content Strategistin Social Display Content Facebook- 21 readers -
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