Marketingprofs

  • Video Is Increasingly Important in Content Marketing (Infographic)

    … Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created…

    Inside Facebookin Content- 24 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • [eBook] How to Build Your B2B Marketing Empire From the Ground Up

    … Is your B2B marketing a skyscraper or a sandcastle? It’s fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. But If you were planning on moving in with your spouse and kids...well, that would be a problem. It takes planning and strategy to build something that will stand the test of time. Right now, too…

    Ashley Zeckman/ TopRank®- 11 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 37 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … where your organization’s goals, your target audience’s needs, and your context (what Schottmuller calls time significance) intersect. Angie Schottmuller’s Triangle of Relevance How did MarketingProfs set their marketing conference apart from the pack? Take LinkedIn’s Jason Miller’s word for it. (BTW, check out Miller’s book, Welcome To The Funnel…

    Heidi Cohen/ Heidi Cohenin Content How To's- 14 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 13 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … Make Your Blog Contribute More to Your Business Blogging remains a key element of your marketing mix. As an integral part of your content, social media and search strategies, business blogging generates sales and reduces expenses. Most businesses, both B2B and B2C use blogs. They perform above average According to 2016 US Content Trend…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 22 readers -
  • How Does Mark Schaefer MAKE Marketing Magic? #MPB2B

    …. However, even with all of the tools at our disposal today, this mission is much easier said than done. In fact, 60% of marketers are still struggling to produce engaging content, but 72% have it at the top of their list to focus on in the future. The upcoming MarketingProfs B2B Marketing Forum (October 20 – 23) will cover many subjects, including…

    Ashley Zeckman/ TopRank®in How To's- 13 readers -
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