Marketingprofs

  • Video Is Increasingly Important in Content Marketing (Infographic)

    … Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created…

    Inside Facebookin Content- 37 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • [eBook] How to Build Your B2B Marketing Empire From the Ground Up

    … are effective. It’s time to develop a new blueprint for success. To help marketers start breaking the sandcastle mindset, the team at TopRank Marketing has partnered with MarketingProfs to produce a new eBook, “How to Build Your B2B Marketing Empire from the Ground Up.” The eBook is an introduction to the 10th annual MarketingProfs B2B Marketing…

    Ashley Zeckman/ TopRank®- 13 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 22 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 40 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    5 MarketingProfs B2B Forum Take-aways Every Marketer Can Use If you really want to make your B2B content stand out from the crowd, you can’t do the same thing as everyone else. It won’t work. Their company is different. Their resources (including employees) are different. Their timing is different. And most importantly, their experience is different.

    Heidi Cohen/ Heidi Cohen- 17 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … 25 titles. Upworthy editors write many more titles and don’t always get it right. Read Jon Morrow’s 52 Headline Hacks. Morrow wrote Problogger’s most popular post, How to Quit Your Job, Move to Paradise and Get Paid to Change the World. Note his 3 part headline. It’s a Morrow specialty. Spend time in a traditional magazine stand. Pay attention…

    Heidi Cohen/ Heidi Cohenin Content How To's- 16 readers -
  • Is There Really A Secret to MAKING B2B Marketing Magic? #MPB2B

    … Brenner, Ann Handley and Lee Odden to name a few), while the vast majority are just trying to keep up. Fortunately, there are conferences like MarketingProfs B2B Marketing Forum in Boston that focus on helping each marketer in attendance truly MAKE magic with their marketing strategy. I feel fortunate to be able to attend this event that is crawling…

    Ashley Zeckman/ TopRank®- 15 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … content from scratch. (See Rebecca Lieb’s point 4 below.) 2. Blogs increase content distribution and support social media As a key element of your overall marketing and content marketing plans, it’s critical to promote your blog posts. Michael Hyatt, former CEO of Nelson Publishing, the largest independent US book publisher believes consistency…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 28 readers -
  • How Does Mark Schaefer MAKE Marketing Magic? #MPB2B

    …. However, even with all of the tools at our disposal today, this mission is much easier said than done. In fact, 60% of marketers are still struggling to produce engaging content, but 72% have it at the top of their list to focus on in the future. The upcoming MarketingProfs B2B Marketing Forum (October 20 – 23) will cover many subjects, including…

    Ashley Zeckman/ TopRank®in How To's- 14 readers -
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