Marketingprofs

  • Video Is Increasingly Important in Content Marketing (Infographic)

    … by a partnership between the Content Marketing Institute, MarketingProfs and Hightail examines the impact of visual content. Visual content has become an engagement leader, and some reports suggest video will account for 80 percent of all web traffic by 2019. Indeed, video is the future of content marketing, with more than one-half of surveyed marketers…

    Inside Facebookin Content- 49 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … a successful content marketing program is. Moz’s Rand Fishkin argues “Good, unique content” no longer meets the bar for best in SERPs. Instead he recommends creating “10X Content.” Example of quality content Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research is a great example of 10X content. They provide this useful…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • [eBook] How to Build Your B2B Marketing Empire From the Ground Up

    … are effective. It’s time to develop a new blueprint for success. To help marketers start breaking the sandcastle mindset, the team at TopRank Marketing has partnered with MarketingProfs to produce a new eBook, “How to Build Your B2B Marketing Empire from the Ground Up.” The eBook is an introduction to the 10th annual MarketingProfs B2B Marketing…

    Ashley Zeckman/ TopRank®- 16 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 25 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 41 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … 5 MarketingProfs B2B Forum Take-aways Every Marketer Can Use If you really want to make your B2B content stand out from the crowd, you can’t do the same thing as everyone else. It won’t work. Their company is different. Their resources (including employees) are different. Their timing is different. And most importantly, their experience…

    Heidi Cohen/ Heidi Cohenin Content How To's- 21 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 20 readers -
  • Is There Really A Secret to MAKING B2B Marketing Magic? #MPB2B

    … Brenner, Ann Handley and Lee Odden to name a few), while the vast majority are just trying to keep up. Fortunately, there are conferences like MarketingProfs B2B Marketing Forum in Boston that focus on helping each marketer in attendance truly MAKE magic with their marketing strategy. I feel fortunate to be able to attend this event that is crawling…

    Ashley Zeckman/ TopRank®- 19 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … core keywords. Focus and organize your blog content for users and search engines. Spin Sucks’ Gini Dietrich uses mind maps to plot keyword terms. Focus each blog post on one of your long tail keyword terms. The objective is to provide quality content, not keyword stuffing. Include a long tail keyword phrase in your headline (where possible). Within…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 31 readers -
  • How Does Mark Schaefer MAKE Marketing Magic? #MPB2B

    …. However, even with all of the tools at our disposal today, this mission is much easier said than done. In fact, 60% of marketers are still struggling to produce engaging content, but 72% have it at the top of their list to focus on in the future. The upcoming MarketingProfs B2B Marketing Forum (October 20 – 23) will cover many subjects, including…

    Ashley Zeckman/ TopRank®in How To's- 17 readers -
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