Marketingprofs

  • Video Is Increasingly Important in Content Marketing (Infographic)

    … by a partnership between the Content Marketing Institute, MarketingProfs and Hightail examines the impact of visual content. Visual content has become an engagement leader, and some reports suggest video will account for 80 percent of all web traffic by 2019. Indeed, video is the future of content marketing, with more than one-half of surveyed marketers…

    Inside Facebookin Content- 52 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … results. By planning for atomized content and repromotion, content marketers should extend the useful life of their content across a variety of formats and platforms. In the process, they should improve their ability to track results to their primary goals more effectively. BTW, I’m speaking at MarketingProfs B2B Conference next week…

    Heidi Cohen/ Heidi Cohenin Content- 38 readers -
  • [eBook] How to Build Your B2B Marketing Empire From the Ground Up

    … are effective. It’s time to develop a new blueprint for success. To help marketers start breaking the sandcastle mindset, the team at TopRank Marketing has partnered with MarketingProfs to produce a new eBook, “How to Build Your B2B Marketing Empire from the Ground Up.” The eBook is an introduction to the 10th annual MarketingProfs B2B Marketing…

    Ashley Zeckman/ TopRank®- 17 readers -