Marketingprofs

  • Video Is Increasingly Important in Content Marketing (Infographic)

    … by a partnership between the Content Marketing Institute, MarketingProfs and Hightail examines the impact of visual content. Visual content has become an engagement leader, and some reports suggest video will account for 80 percent of all web traffic by 2019. Indeed, video is the future of content marketing, with more than one-half of surveyed marketers…

    Inside Facebookin Content- 31 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … results. By planning for atomized content and repromotion, content marketers should extend the useful life of their content across a variety of formats and platforms. In the process, they should improve their ability to track results to their primary goals more effectively. BTW, I’m speaking at MarketingProfs B2B Conference next week…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • [eBook] How to Build Your B2B Marketing Empire From the Ground Up

    … Is your B2B marketing a skyscraper or a sandcastle? It’s fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. But If you were planning on moving in with your spouse and kids...well, that would be a problem. It takes planning and strategy to build something that will stand the test of time. Right now, too…

    Ashley Zeckman/ TopRank®- 12 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 20 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 39 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    …, I never include videos. They consume time and can cause your computer to crash. Instead, I take a screenshot and the URL. After 10 minutes of trying to get his presentation to work, Mark W. Schaefer spoke without slides. He nailed it! Further, without seeing his slides, I located Mirabeau Wines’s 10+ million views video about opening a bottle…

    Heidi Cohen/ Heidi Cohenin Content How To's- 17 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … 25 titles. Upworthy editors write many more titles and don’t always get it right. Read Jon Morrow’s 52 Headline Hacks. Morrow wrote Problogger’s most popular post, How to Quit Your Job, Move to Paradise and Get Paid to Change the World. Note his 3 part headline. It’s a Morrow specialty. Spend time in a traditional magazine stand. Pay attention…

    Heidi Cohen/ Heidi Cohenin Content How To's- 15 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … Research by Content Marketing Institute/MarketingProfs, 81% of B2B marketers use blogs as a content tactic; 59% of B2B marketers find blogs to be effective. 77% of B2C marketers use blogs as a content tactic; 53% of B2C marketers find blogs to be effective. As for smaller businesses, the biggest takeaway from Orbit Media’s Second Annual Blogging Survey…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 27 readers -
  • How Does Mark Schaefer MAKE Marketing Magic? #MPB2B

    …. However, even with all of the tools at our disposal today, this mission is much easier said than done. In fact, 60% of marketers are still struggling to produce engaging content, but 72% have it at the top of their list to focus on in the future. The upcoming MarketingProfs B2B Marketing Forum (October 20 – 23) will cover many subjects, including…

    Ashley Zeckman/ TopRank®in How To's- 14 readers -
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