Marketingprofs

  • Video Is Increasingly Important in Content Marketing (Infographic)

    … by a partnership between the Content Marketing Institute, MarketingProfs and Hightail examines the impact of visual content. Visual content has become an engagement leader, and some reports suggest video will account for 80 percent of all web traffic by 2019. Indeed, video is the future of content marketing, with more than one-half of surveyed marketers…

    Inside Facebookin Content- 44 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … beneath the 89% of North American B2B companies to appreciate what’s required to be a content marketer in 2017. When it comes to content marketing success, there’s a marked difference when you look at the most successful, the average and least success marketers. 2017 B2B Content Marketing Research Comparison Chart Specifically you must: Know…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • [eBook] How to Build Your B2B Marketing Empire From the Ground Up

    … Is your B2B marketing a skyscraper or a sandcastle? It’s fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. But If you were planning on moving in with your spouse and kids...well, that would be a problem. It takes planning and strategy to build something that will stand the test of time. Right now, too…

    Ashley Zeckman/ TopRank®- 13 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 24 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 41 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … content at their pace. Provide a way to ensure your audience gets its questions answered. No matter how well you plan your content and gather input from your front line staff, your readers will have other questions. Make it easy to collect and answer them. It can be as easy as a “Got a question?” call-to-action. Marcus Sheridan uses this method…

    Heidi Cohen/ Heidi Cohenin Content How To's- 20 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 19 readers -
  • Is There Really A Secret to MAKING B2B Marketing Magic? #MPB2B

    … Brenner, Ann Handley and Lee Odden to name a few), while the vast majority are just trying to keep up. Fortunately, there are conferences like MarketingProfs B2B Marketing Forum in Boston that focus on helping each marketer in attendance truly MAKE magic with their marketing strategy. I feel fortunate to be able to attend this event that is crawling…

    Ashley Zeckman/ TopRank®- 19 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … Make Your Blog Contribute More to Your Business Blogging remains a key element of your marketing mix. As an integral part of your content, social media and search strategies, business blogging generates sales and reduces expenses. Most businesses, both B2B and B2C use blogs. They perform above average According to 2016 US Content Trend…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 31 readers -
  • How Does Mark Schaefer MAKE Marketing Magic? #MPB2B

    …. However, even with all of the tools at our disposal today, this mission is much easier said than done. In fact, 60% of marketers are still struggling to produce engaging content, but 72% have it at the top of their list to focus on in the future. The upcoming MarketingProfs B2B Marketing Forum (October 20 – 23) will cover many subjects, including…

    Ashley Zeckman/ TopRank®in How To's- 17 readers -
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