Marketingprofs B2b Forum

  • Learn How to Connect Actions to Results Using Marketing Attribution

    … story. Fortunately for you, during this year’s MarketingProfs B2B Marketing Forum, Dayna Rothman of BrightFunnel broke down how you as a savvy marketer can orchestrate the buyer journey and turn it into a science by properly leveraging data and analytics. The “Marketing Holy Grail” is to turn the buyer journey into a science by sending the right…

    TopRank®in How To's- 10 readers -
  • Everything You Need to Build a LinkedIn Marketing Tactical Plan

    … at LinkedIn Marketing Solutions and Chris Wilson, Inbound Consultant from Hubspot, provided B2B marketers with an actionable, detailed plan to drive bigger, better performance from LinkedIn tools at last week’s B2B Marketing Forum in Boston. Four LinkedIn Opportunities and How to Take Them Linkedin Company & Showcase Pages LinkedIn Company…

    TopRank®- 15 readers -
  • Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

    … Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to use ongoing influencer…

    TopRank®- 20 readers -
  • Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B

    … For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting other smart marketers (smarketers…

    Ashley Zeckman/ TopRank®- 20 readers -
  • 50 B2B Marketing Influencers Speaking at #MPB2B 2016

    … First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Julie Pildner and her team have been for so many years to create a great experience for B2B Forum attendees. There are a very small number of industry conferences that I look forward…

    Lee Odden/ TopRank®- 23 readers -
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