Marketingprofs B2b Forum

    • Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

      Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to use ongoing influencer marketing to deliver ROI to your business.

      TopRank®- 19 readers -
    • Everything You Need to Build a LinkedIn Marketing Tactical Plan

      Over the last five years, we’ve seen an evolution in the way B2B marketers are talking about and using social media. We’ve evolved from asking “Should we be doing it?” to “Is what we are doing worth it?” to now “How do I make this really effective channel even more effective?”. According to a recent study from Oktopost, 79% of B2B marketers believe social media is an effectiv ...

      TopRank®- 13 readers -
    • Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B

      For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting other smart marketers (smarketers?), the vast majority are excited t ...

      Ashley Zeckman/ TopRank®- 16 readers -
  • Learn How to Connect Actions to Results Using Marketing Attribution

    We’ve all been there. The big marketing campaign you spent months on just ended, it was a smashing success! Champagne was popped, there were pats on the back all around, life was good. But when the dust finally settles, you’re left staring a mountain of data square in there eyes, wondering if the marketing attribution you set up tells the real story.

    TopRank®- 10 readers -
  • If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?

    Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, you have to justify the spend. Unfortunately, we’ve been ineffective at content for a while. But the question is, can we change the narrative? In his presentation last week at the MarketingProfs B2B Marketing Forum, GE Digital’ ...

    Ashley Zeckman/ TopRank®- 8 readers -
  • 50 B2B Marketing Influencers Speaking at #MPB2B 2016

    … a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2016. | 50 B2B Marketing Influencers Speaking at #MPB2B 2016 | The post 50 B2B Marketing Influencers Speaking at #MPB2B 2016 appeared first on Online Marketing Blog - TopRank®. …

    Lee Odden/ TopRank®- 23 readers -
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