Marketingprofs B2b Marketing Forum

  • Is There Really A Secret to MAKING B2B Marketing Magic? #MPB2B

    … Brenner, Ann Handley and Lee Odden to name a few), while the vast majority are just trying to keep up. Fortunately, there are conferences like MarketingProfs B2B Marketing Forum in Boston that focus on helping each marketer in attendance truly MAKE magic with their marketing strategy. I feel fortunate to be able to attend this event that is crawling…

    Ashley Zeckman/ TopRank®- 10 readers -
  • How Does LinkedIn’s Jason Miller MAKE Marketing Magic? #MPB2B

    … B2B Marketing Forum (October 20 – 23). Today we kick off our four part MarketingProfs interview series with none other than LinkedIn’s Jason Miller. Curious to know how the Global Content Marketing Leader at LinkedIn continues to MAKE marketing magic at the the most successful B2B social platform for promoting content marketing? Making Marketing…

    Ashley Zeckman/ TopRank®in How To's- 17 readers -
  • The B’s in B2B Are People Too – A More Human Approach to Business Marketing

    … Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so. While there are many changes and trends to consider to stay ahead in the B2B…

    Lee Odden/ TopRank®- 10 readers -
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