Marketingprofs B2b Marketing Forum

  • 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity

    … “Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want…

    TopRank®in Content- 11 readers -
  • The Importance of Storytelling in Content Marketing #MPB2B

    … to be in the business of storytelling if we want our content to resonate and inspire. As Shane Snow, Chief Creative Officer and Co-Founder of Contently, said during his session Create, Connect, And Optimize Through Storytelling: The New Formula For Content Success at the MarketingProfs B2B Marketing Forum. “When you engage in a story, your brain lights up.” We…

    TopRank®in Content- 12 readers -
  • Marketer or Mind-Reader? 3 Ways to Find Out What the B2B Buyer is Thinking #MPB2B

    … Thinking at MarketingProfs B2B Marketing Forum in Boston, Aberdeen Group’s Director of Content Strategy Matthew T. Grant and Research Analyst Andrew Moravick shared three options for getting deeper into the minds of B2B buyers. #1 – Just ask. One of the easiest ways to find out exactly what your customers and prospective customers are thinking…

    TopRank®in Content- 8 readers -
  • How Does LinkedIn’s Jason Miller MAKE Marketing Magic? #MPB2B

    … B2B Marketing Forum (October 20 – 23). Today we kick off our four part MarketingProfs interview series with none other than LinkedIn’s Jason Miller. Curious to know how the Global Content Marketing Leader at LinkedIn continues to MAKE marketing magic at the the most successful B2B social platform for promoting content marketing? Making Marketing…

    Ashley Zeckman/ TopRank®in How To's- 21 readers -
  • The B’s in B2B Are People Too – A More Human Approach to Business Marketing

    … B2B Forum in Boston Oct 8-10 to see these 3 B2B marketing smarties in person. If not, you can sign up for on-demand access. To get even more insights on the dynamics of B2B Marketing now and in the future, be sure to check out the full complement of B2B Marketing predictions in the Future of B2B Marketing eBook below. You’ll find a mix…

    Lee Odden/ TopRank®- 13 readers -
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