Marketingprofs B2b Marketing Forum

  • 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity

    … “Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want…

    TopRank®in Content- 9 readers -
  • The Importance of Storytelling in Content Marketing #MPB2B

    … to be in the business of storytelling if we want our content to resonate and inspire. As Shane Snow, Chief Creative Officer and Co-Founder of Contently, said during his session Create, Connect, And Optimize Through Storytelling: The New Formula For Content Success at the MarketingProfs B2B Marketing Forum. “When you engage in a story, your brain lights up.” We…

    TopRank®in Content- 12 readers -
  • How Does LinkedIn’s Jason Miller MAKE Marketing Magic? #MPB2B

    … Effective content creation requires more than setting goals, implementing a strategy and creating your assets. For content to really be great, your audience needs to see it. One of the most effective content promotion mechanisms is the use of social media. MarketingProfs and Content Marketing Institute recently found that LinkedIn is the most…

    Ashley Zeckman/ TopRank®in How To's- 18 readers -
  • The B’s in B2B Are People Too – A More Human Approach to Business Marketing

    … Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so. While there are many changes and trends to consider to stay ahead in the B2B…

    Lee Odden/ TopRank®- 12 readers -
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