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Vegas is in the middle of the Mojave Desert of Nevada, and yet you can move from Venice, to New York and over to Paris in 10 minutes. MarketingSherpa Summit week is the one time every year that we get to bring the MarketingSherpa community together in the middle of Las Vegas to study (and toast to, at the Summit Party) customer-first marketing.
… MarketingSherpa Summit 2017 will be here before you know it, and our team is hard at work planning the agenda, with a special emphasis on customer-centric strategies and approaches. As we select our keynotes, the team has conducted in-depth research and gained some interesting takeaways from both academic and marketing practitioners. We…
…, Professor of Marketing at University of Pennsylvania and Co-director of the Wharton Customer Analytics Institute, explains that while performing at the level of meeting or exceeding customers’ expectations is a component of customer centricity, it should not be a blanketed approach for all customers. According to Fader, truly customer-centric…
In this interview from MarketingSherpa Email Summit 2015, Erin Hogg, Reporter, MarketingSherpa, discussed with Aaron Buchanan, Digital Personalization Manager, Finish Line, how the brand ramped up efforts to s ...