Marketingsherpa Summit

  • Advice on How to Make the Case for a Customer-centric Transformation

    … “Inside the Industry.” Q: What are some arguments marketers can use to push for customer-centricity in their organizations? Sarah Esterman, Lifecycle Marketing Manager, Simple.com First thing’s first: Understand the priorities of the people you’re talking to. If they are beholden to revenue and precise financial outcomes, you’ll get further…

    MarketingSherpa Blogin How To's- 25 readers -
  • Building Customer Experience by Looking at Event Marketing

    … Thompson, Events Manager, MarketingSherpa. Aimee is the brains behind MarketingSherpa Summit in Vegas, in addition to creating the structure for marketing labs and media centers at external events, and even expanding to in-person training. We first dived in on the development of such a large and ever-expanding event, breaking it down into three phases…

    MarketingSherpa Blog- 9 readers -
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