Marketingsherpa Summit

  • Advice on How to Make the Case for a Customer-centric Transformation

    … customers — with a very different result: (click image to enlarge) Armed with that information, we asked Sarah and Jamey five questions about the trials, tribulations and tips for implementing customer-first marketing. Editor’s Note: Sarah Esterman is speaking at MarketingSherpa Summit 2017, and Jamey Bainer participated in the sponsored Summit content…

    MarketingSherpa Blogin How To's- 28 readers -
  • Building Customer Experience by Looking at Event Marketing

    … to organize and execute a valuable customer experience? As we are currently in the process of preparing for MarketingSherpa Summit 2016, I want to apply to these questions what we have learned from creating a real-world experience for the marketers who attend our conference. Starting off, we evolved the event this year from focusing solely on email because…

    MarketingSherpa Blog- 9 readers -
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