Marketingsherpa Summit 2016

    • How to take storytelling risks through publishing

      “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.

      MarketingSherpa Blogin Content How To's- 12 readers -
  • How Used Email to Maximize Lifetime Value

    … Fox, Marketing Manager,, spoke about how her team wanted to maximize member lifetime value during the early phases of the customer journey. “Since we’re all ecommerce, email is obviously a huge part of our success,” Julia said, adding that most of the company’s revenue comes from these “Angel” members, which means nurturing new…

    MarketingSherpa Blogin EMail How To's- 16 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … Vegas, February 22-24 Event Marketing: Fuji Xerox achieves 240% of sales target via a fashion show Social Media Marketing: When your product delights your customers, customers will help sell it 2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees Marketing …

    MarketingSherpa Blog- 14 readers -
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