Marketingsherpa Summit 2016

  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 23 readers -
  • How Dell Simplified Email Template Design to Improve Engagement

    … “Our main focus [in email marketing] is making sure we’re saying the right thing at the right time to the right person,” said Jessica Vogel, Global Marketing Consultant, Dell. Having an efficient and effective direct marketing vehicle such as email is critical for the success of Dell’s sizeable direct business. Jessica is part of a team…

    MarketingSherpa Blogin EMail How To's- 23 readers -
  • How to take storytelling risks through publishing

    … “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.” Since making POM…

    MarketingSherpa Blogin Content How To's- 25 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … MarketingSherpa Summit 2016 along with more than 30 other sessions from the event. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like Email Marketing: How NakedWines.com integrated an email onboarding process to engage customers [MarketingSherpa Case Study] Social Media Marketing: Online organic retailer grows following 600% in 18 months How One Small Template Change Led to Greater Customer-centric Content for WeddingWire Email Marketing …

    MarketingSherpa Blogin EMail How To's- 21 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … Vegas, February 22-24 Event Marketing: Fuji Xerox achieves 240% of sales target via a fashion show Social Media Marketing: When your product delights your customers, customers will help sell it 2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees Marketing …

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