Marketingsherpa Summit 2016

  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 25 readers -
  • How Dell Simplified Email Template Design to Improve Engagement

    …-pane experience) and discovered a key challenge to email engagement — its legacy email template. “We had an opportunity when we were switching our email service providers to take a step back and take a look at our templates,” she said. “We really started thinking, were they really best practices, [or] were there ways to optimize and maybe change…

    MarketingSherpa Blogin EMail How To's- 27 readers -
  • How to take storytelling risks through publishing

    … “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.” Since making POM…

    MarketingSherpa Blogin Content How To's- 30 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … the wine itself. According to Julia’s session at MarketingSherpa Summit, prior to developing this onboarding process, new NakedWines.com members would be on their own to navigate the site. But by immediately immersing new customers in an onboarding email campaign, “they get more value, they see that we are really different than any other wine…

    MarketingSherpa Blogin EMail How To's- 25 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … customers.” A prime opportunity to engage customers in this manner is when launching a new product, he said. It’s especially important since the industry is so competitive. To generate excitement for the Versant 2100 printer, the team at Fuji Xerox created a fashion show featuring a fictional designer, complete with direct mail “lookbooks…

    MarketingSherpa Blog- 22 readers -
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