Marketingsherpa Summit 2016

  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • How Dell Simplified Email Template Design to Improve Engagement

    …-pane experience) and discovered a key challenge to email engagement — its legacy email template. “We had an opportunity when we were switching our email service providers to take a step back and take a look at our templates,” she said. “We really started thinking, were they really best practices, [or] were there ways to optimize and maybe change…

    MarketingSherpa Blogin EMail How To's- 16 readers -
  • How to take storytelling risks through publishing

    ….” With digital content that can reach millions, marketers can take low-cost risks that might pay off big with customers. “What starts to happen is, the more risks you take, is the less risky things become down the road,” he said. You might also like… The Greatest Lecture Ever Presented – Morgan’s full presentation at MarketingSherpa Summit 2016 Reader’s…

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  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 18 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … customers.” A prime opportunity to engage customers in this manner is when launching a new product, he said. It’s especially important since the industry is so competitive. To generate excitement for the Versant 2100 printer, the team at Fuji Xerox created a fashion show featuring a fictional designer, complete with direct mail “lookbooks…

    MarketingSherpa Blog- 18 readers -
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