Marketingsherpa Summit 2016

  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 30 readers -
  • How Dell Simplified Email Template Design to Improve Engagement

    …, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Email Marketing Tags: Email Marketing, email template design, email templates, jessica vogel, MarketingSherpa Summit 2016, Media Center …

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  • How to take storytelling risks through publishing

    ….” With digital content that can reach millions, marketers can take low-cost risks that might pay off big with customers. “What starts to happen is, the more risks you take, is the less risky things become down the road,” he said. You might also like… The Greatest Lecture Ever Presented – Morgan’s full presentation at MarketingSherpa Summit 2016 Reader’s…

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  • How NakedWines.com Used Email to Maximize Lifetime Value

    … the wine itself. According to Julia’s session at MarketingSherpa Summit, prior to developing this onboarding process, new NakedWines.com members would be on their own to navigate the site. But by immediately immersing new customers in an onboarding email campaign, “they get more value, they see that we are really different than any other wine…

    MarketingSherpa Blogin EMail How To's- 29 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … the New Zealand brand makes up less than 1% of the region. Steven Caunce will be speaking about this campaign at MarketingSherpa Summit 2016, February 22-24 in Las Vegas. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las…

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