Marketingsherpa Summit 2016

  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 31 readers -
  • How Dell Simplified Email Template Design to Improve Engagement

    … speakers like Jessica at MarketingSherpa Summit 2017 in Las Vegas Email Marketing: Template test drives double-digit increases for Dell Email Marketing: 5 actionable tips and tactics from your peers at MarketingSherpa Summit 2016 About Courtney Eckerle Courtney Eckerle, Manager of Editorial Content, MECLABS With a focus on inbound and email…

    MarketingSherpa Blogin EMail How To's- 32 readers -
  • How to take storytelling risks through publishing

    … of ideologies where a neutral content creator’s idea of what will be great for your brand, also works with what a marketer believes will be great for the brand. So how do you start? “It starts like this, with a conversation,” Morgan said. “I think you sit down, and you say, ‘what do you want to accomplish? What stories do you want to tell?” Marketing…

    MarketingSherpa Blogin Content How To's- 32 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 31 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … the New Zealand brand makes up less than 1% of the region. Steven Caunce will be speaking about this campaign at MarketingSherpa Summit 2016, February 22-24 in Las Vegas. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las…

    MarketingSherpa Blog- 28 readers -
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