Marketingsherpa Summit 2016

  • How to take storytelling risks through publishing

    … Choice, MarketingSherpa Awards 2017 – voting is still open! Cast your vote to see the winner present on-stage at this year’s Summit About Courtney Eckerle Courtney Eckerle, Manager of Editorial Content, MECLABS With a focus on inbound and email marketing, Courtney’s goal is to produce clear, interesting and actionable external content…

    MarketingSherpa Blogin Content How To's- 16 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

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  • Fuji Xerox Launches New B2B Product With a Fashion Show

    … “I think the industry in which Fuji Xerox is a very competitive one,” Steven Caunce, Corporate Affairs Manager, Fuji Xerox, said. Aside from the competitive B2B space, “selling print devices to large organizations, it’s not a particularly sexy business to be in, so we’re always looking for different ways to try to engage and motivate our…

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