Marketo

Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies.
Posts about Marketo
  • How Technology Is Revolutionizing B2B Events

    … into marketing automation platforms like Marketo is also becoming more common. Most B2B marketers understand the importance of quick follow-ups, and marketing automation platforms can speed up post-event sales touches and make them more personalized. Another important practice that’s often overlooked is monitoring the performance of landing pages on your…

    Dillon Baker/ The Content Strategistin How To's- 17 readers -
  • How to Build a Better Lead Form

    … and you progress your profiling, taking a little bit of information each time.” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94 for seven fields and $41.90…

    Jordan Teicher/ The Content Strategistin How To's- 24 readers -
  • 7 Apps You Need as a Social Media Consultant

    … HubSpot or Marketo. Oktopost An enterprise-grade social-media-management tool, Oktopost comes packed with features that can help any aspiring social media consultant aiming to make a splash with bigger clients. Unlike less sophisticated social schedulers, Oktopost allows marketing consultants to structure series of assets and social posts around…

    AllTwitterin Social EMail- 36 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and Hubspot stabilizing your add-ons. However, these platforms typically weren’t enough on their own, particularly for larger enterprise companies. As a result, two additional models emerged. One is the multi-platform model, in which…

    The Content Strategistin Content How To's- 16 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform. Marketo defines three distinct elements…

    Marketing Technology Blogin How To's- 51 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 47 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … candidates within their networks to help amplify your brand. Develop a genuine campaign According to a survey by Marketo, nearly two-thirds of consumers are highly annoyed with brands’ continued practice of repeating generic advertising messages. To reach today’s younger consumers, marketers need to be authentic and unique. The Elite Daily…

    AllTwitterin Social YouTube- 29 readers -
  • Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers

    Last week at the Content2Conversion conference, Heidi Bullock, VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to 90% of their purchasing journey on their own.

    Ashley Zeckman/ TopRank®- 24 readers -
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