Marketo

Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies.
Posts about Marketo
    • How Technology Is Revolutionizing B2B Events

      When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.

      Dillon Baker/ The Content Strategistin How To's- 6 readers -
  • How to Build a Better Lead Form

    … audience fill forms with social profiles on networks like Facebook and Twitter. These may seem like minor tweaks, but when you’re making that hard sell, each second matters. This is an excerpt from “The Content Marketer’s Guide to Lead Generation.” To read the full e-book, please fill out the form below. The post How to Build a Better Lead Form appeared first on The Content Strategist. …

    Jordan Teicher/ The Content Strategistin How To's- 24 readers -
  • 7 Apps You Need as a Social Media Consultant

    … integrate with BaseCamp to make communication with your clients easy. Some other essential features include the ability to track time spent on projects, monitor cash flow, set up automated payment reminders and schedule recurring payments. And it’s free. GetResponse As a social media consultant, one of your biggest challenges will be customer acquisition…

    AllTwitterin Social EMail- 35 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    …, a social intelligence platform that integrates with platforms like Marketo enables marketers to better personalize their engagement, leverage a complete view of their customers online and deliver more targeted messages at the point of need. Data-driven business intelligence: The social marketing stack does not just live within social media and marketing…

    AllTwitterin Social- 31 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and Hubspot stabilizing your add-ons. However, these platforms typically weren’t enough on their own, particularly for larger enterprise companies. As a result, two additional models emerged. One is the multi-platform model, in which…

    The Content Strategistin Content How To's- 15 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform. Marketo defines three distinct elements…

    Marketing Technology Blogin How To's- 50 readers -
  • CoffeeSender: Send a Starbucks Gift Card with One Click

    … manually sending when you or your team feels like it. You can also customize the email template that provides the Starbucks Gift Card: And, of course, the redemption code is mobile optimized! CoffeeSender isn’t just integrated with Salesforce, they’ve also got integrations with Salesforce, Microsoft Dynamics, Oracle Sales Cloud, Marketo…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 46 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … candidates within their networks to help amplify your brand. Develop a genuine campaign According to a survey by Marketo, nearly two-thirds of consumers are highly annoyed with brands’ continued practice of repeating generic advertising messages. To reach today’s younger consumers, marketers need to be authentic and unique. The Elite Daily…

    AllTwitterin Social YouTube- 29 readers -
  • What is Account-Based Marketing?

    … Account-based marketing (Acronym: ABM) is quickly becoming a must have for B2B companies. Based on its surveys of B2B marketers, the ITSMA concludes: ABM delivers the highest return on investment of any B2B marketing strategy or tactic. Period. SiriusDecision’s 2015 State of Account-Based Marketing (ABM) Study found that 92% of B2B marketers…

    Marketing Technology Blogin Display- 37 readers -
Get the top posts daily into your mailbox!
More from around the web