Marketo

Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies.
Posts about Marketo
  • How to Build a Better Lead Form

    … and you progress your profiling, taking a little bit of information each time.” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94 for seven fields and $41.90…

    Jordan Teicher/ The Content Strategistin How To's- 15 readers -
  • 7 Apps You Need as a Social Media Consultant

    … HubSpot or Marketo. Oktopost An enterprise-grade social-media-management tool, Oktopost comes packed with features that can help any aspiring social media consultant aiming to make a splash with bigger clients. Unlike less sophisticated social schedulers, Oktopost allows marketing consultants to structure series of assets and social posts around…

    AllTwitterin Social EMail- 25 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    …, a social intelligence platform that integrates with platforms like Marketo enables marketers to better personalize their engagement, leverage a complete view of their customers online and deliver more targeted messages at the point of need. Data-driven business intelligence: The social marketing stack does not just live within social media and marketing…

    AllTwitterin Social- 21 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    …: Even if you date the same person that your best friend swiped right on last month, your experience will be different. Some leads have that instantaneous connection with a brand. Others take more time to nurture. Some play hard to get, only to find what they wanted was in front of them all along. In each case, the technology in a stack tracks…

    The Content Strategistin Content How To's- 14 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … qualified leads and align sales and marketing. 84% of marketers say ABM strategies outperform other marketing investments Tweet This! according to ITSMA 97% of marketers achieved higher ROI with ABM than with any other marekting initiatives Tweet This! according to the Alterra Group 92% of B2B marketers worldwide consider ABM extremely…

    Marketing Technology Blogin How To's- 43 readers -
  • CoffeeSender: Send a Starbucks Gift Card with One Click

    … Besides my ulcer, who doesn’t love Starbucks? We’ve written before that sometimes it’s the little things you do that have the most impact. Since you can’t turn around in most communities without seeing a Starbucks, and Starbucks is fairly synonymous with business meetings, it seems only logical that you should have an app integrated with your…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 5 Social Media Content Formats Your Business Needs

    ….) Actionable social media content format tips to improve video use: Create branded intro and conclusion. Include branded visuals and sound to build consistency and an audience. Tape live events and conferences to expand your reach. Start using video to build your skills. Follow Jay Baer’s example. 4. Social Media Content Format: Audio Supported by Apple’s…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 33 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … candidates within their networks to help amplify your brand. Develop a genuine campaign According to a survey by Marketo, nearly two-thirds of consumers are highly annoyed with brands’ continued practice of repeating generic advertising messages. To reach today’s younger consumers, marketers need to be authentic and unique. The Elite Daily…

    AllTwitterin Social YouTube- 26 readers -
  • What is Account-Based Marketing?

    … accurate and complete lead data to make ABM possible. Advanced predictive analytics solutions can also help identify the right companies to target based on how ready they are to buy, saving time and increasing the chances of success Most also integrate with marketing automation platforms like Marketo and Eloqua, and CRM tools like Salesforce…

    Marketing Technology Blogin Display- 27 readers -
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