Marketo

Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies.
Posts about Marketo
    • Sigstr: Create, Deploy, and Measure Your Email Signature Campaigns

      Every email that’s being sent out of your inbox is a marketing opportunity. While we send our newsletter out to a ton of subscribers, we also send another 20,000 emails in daily communication back and forth between staff, clients, prospects, and public relations professionals. Asking everyone to add a banner to promote a white paper or upcoming webinar typically goes over with little success.

      Douglas Karr/ Marketing Technology Blog- 16 readers -
  • AddEvent: Add to Calendar Service for Websites and Newsletters

    … to Apple Calendars, online Google calendars, Outlook, Outlook.com, and online Yahoo! calendars. AddEvent offers both online tools as well as an API to customize your Add to Calendar links and buttons however you’d like. AddEvent Options and Tools Include Add to Calendar Button (for websites) – a quick and effortless way for your users to add your…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • How Technology Is Revolutionizing B2B Events

    … into marketing automation platforms like Marketo is also becoming more common. Most B2B marketers understand the importance of quick follow-ups, and marketing automation platforms can speed up post-event sales touches and make them more personalized. Another important practice that’s often overlooked is monitoring the performance of landing pages on your…

    Dillon Baker/ The Content Strategistin How To's- 17 readers -
  • How to Build a Better Lead Form

    … and you progress your profiling, taking a little bit of information each time.” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94 for seven fields and $41.90…

    Jordan Teicher/ The Content Strategistin How To's- 24 readers -
  • 7 Apps You Need as a Social Media Consultant

    … integrate with BaseCamp to make communication with your clients easy. Some other essential features include the ability to track time spent on projects, monitor cash flow, set up automated payment reminders and schedule recurring payments. And it’s free. GetResponse As a social media consultant, one of your biggest challenges will be customer acquisition…

    AllTwitterin Social EMail- 37 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and Hubspot stabilizing your add-ons. However, these platforms typically weren’t enough on their own, particularly for larger enterprise companies. As a result, two additional models emerged. One is the multi-platform model, in which…

    The Content Strategistin Content How To's- 18 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform. Marketo defines three distinct elements…

    Marketing Technology Blogin How To's- 51 readers -
  • CoffeeSender: Send a Starbucks Gift Card with One Click

    … manually sending when you or your team feels like it. You can also customize the email template that provides the Starbucks Gift Card: And, of course, the redemption code is mobile optimized! CoffeeSender isn’t just integrated with Salesforce, they’ve also got integrations with Salesforce, Microsoft Dynamics, Oracle Sales Cloud, Marketo…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 5 Social Media Content Formats Your Business Needs

    ….) Actionable social media content format tips to improve video use: Create branded intro and conclusion. Include branded visuals and sound to build consistency and an audience. Tape live events and conferences to expand your reach. Start using video to build your skills. Follow Jay Baer’s example. 4. Social Media Content Format: Audio Supported by Apple’s…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 48 readers -
  • Marketing Automation Software: Key Players and Acquisitions

    … interactions at scale and deliver meaningful and highly relevant messaging along every step in the customer lifecycle. Infusionsoft – Built from the ground up to solve small business’s biggest problems. If you’re looking for smarter ways to scale as you grow, the powerful Infusionsoft platform can help. Manage the everyday tasks that slow you down…

    Douglas Karr/ Marketing Technology Blogin EMail- 33 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … candidates within their networks to help amplify your brand. Develop a genuine campaign According to a survey by Marketo, nearly two-thirds of consumers are highly annoyed with brands’ continued practice of repeating generic advertising messages. To reach today’s younger consumers, marketers need to be authentic and unique. The Elite Daily…

    AllTwitterin Social YouTube- 29 readers -
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