Marketo

Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies.
Posts about Marketo
    • Smarter Marketing With a Data-Driven Technology Stack

      At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.

      AllTwitterin Social- 14 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … going to reveal how our martech stack works. But before we begin, let’s go over why they’re so damn important. What is a marketing stack and why should I care? A marketing stack can be intimidating, but it’s really a simple concept at its core. Basically, it includes the different technologies you use during your marketing process, from the first…

    The Content Strategistin Content How To's- 9 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … of its ABM solution: The ability to target and manage accounts and account lists. The ability to engage target accounts across channels. The ability to measure revenue impact on target accounts. Marketo’s whitepaper on ABM provides the advantages of ABM to improve marketing ROI, drive attributed revenue, generate more conversions, generate…

    Marketing Technology Blogin How To's- 26 readers -
  • 5 Social Media Content Formats Your Business Needs

    … important lines to guide readers. Select short words. (Hat tip: Winston Churchill) 2. Social Media Content Format: Images Images include a variety of options: pictures, photographs, charts, infographics, cartoons and even activity books. (BTW, I wrote Marketo’s Let’s Get Visual ebook. ) 74% of social media marketers use images according to Social…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 20 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    …-growing, mass-market retailer or a boutique brand with niche group, there’s a way for you to grow your audience into a passionate base with today’s social influencers. Mahesh Rajagopalan is the co-founder and CEO of Picpal, a real-time group photo collage application, as well as co-founder and president of Resolvity, a leading provider of cloud-based speech-recognition technology that automates customer-service calls for Fortune 500 companies. Image courtesy of Shutterstock. …

    AllTwitterin Social YouTube- 24 readers -
  • What is Account-Based Marketing?

    … accurate and complete lead data to make ABM possible. Advanced predictive analytics solutions can also help identify the right companies to target based on how ready they are to buy, saving time and increasing the chances of success Most also integrate with marketing automation platforms like Marketo and Eloqua, and CRM tools like Salesforce…

    Marketing Technology Blogin Display- 23 readers -
  • Digital Advertisers: Mad Men of the New Millennium (Infographic)

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Social Media Manager -- News Opposing Views Inc. Los Angeles, CA Outreach Specialist The Economist Group New York, NY 5Loom Social Marketing Program Manager - Baltimore IMRE, LLC. Sparks Glencoe, MD Multimedia Coordinator Marist College Poughkeepsie, NY See more Jobs…

    Justin Lafferty/ AllFacebook- 9 readers -
  • Grow: Build The Ultimate Internet Marketing Dashboard

    …, Amazon S3 , Appraisal, Asana, Box, CSV, Custom Rest API, Channel Advisor, Database Connector , Dropbox, Facebook, Facebook Ads, Freshbooks, FTP/SFTP File access, Github, Google Adwords, Google Analytics, Google Spreadsheets, Harvest, HP Vertica, Infusionsoft, Insidesales.com, Instagram , Magento, Mailchimp, Marketo, Mixpanel, MongoDB, Mysql, Netsuite…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Why We’re Building the Next Era of Content Marketing Tech

    … tracking: Business results have taken a back seat in content analytics for too long. With conversion tracking, Contently Analytics will allow marketers to easily customize and track conversion events with their content. Integration with Marketo: By integrating with Marketo, the Contently platform will allow clients to intuitively leverage Marketo’s…

    The Content Strategistin Content- 15 readers -
  • Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications

    … together to create a superior customer experience. Thomas Enochs, VP of Customer Success at Chef Azuqua for Customer Success features over 40 application integrations, including FullContact, Gainsight, Marketo, Salesforce, Workfront and Zendesk, and 15 purpose-built workflows. At each stage in the customer journey, Azuqua lets business users connect…

    Marketing Technology Blog- 11 readers -
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