Marketo

Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies.
Posts about Marketo
    • How to Build a Better Lead Form

      Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. The canvasser, dressed in some ill-fitting mesh vest and a visor, gets ready to sell you on a good cause. You want to support the cause, but you also hate the intrusion of the hard sell and don’t want to give away your personal information.

      Jordan Teicher/ The Content Strategistin How To's- 15 readers -
  • 7 Apps You Need as a Social Media Consultant

    … HubSpot or Marketo. Oktopost An enterprise-grade social-media-management tool, Oktopost comes packed with features that can help any aspiring social media consultant aiming to make a splash with bigger clients. Unlike less sophisticated social schedulers, Oktopost allows marketing consultants to structure series of assets and social posts around…

    AllTwitterin Social EMail- 19 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    …, a social intelligence platform that integrates with platforms like Marketo enables marketers to better personalize their engagement, leverage a complete view of their customers online and deliver more targeted messages at the point of need. Data-driven business intelligence: The social marketing stack does not just live within social media and marketing…

    AllTwitterin Social- 17 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … marketing stacks into four categories: suite, platform, multi-platform, and bus. According to Brinker, most martech companies began as a suite: a single solution provided by one vendor. This suite model eventually gave way to the platform as leading vendors developed software that also allow for additional plugins. Think of it like a web browser…

    The Content Strategistin Content How To's- 13 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform. Marketo defines three distinct elements…

    Marketing Technology Blogin How To's- 39 readers -
  • CoffeeSender: Send a Starbucks Gift Card with One Click

    … manually sending when you or your team feels like it. You can also customize the email template that provides the Starbucks Gift Card: And, of course, the redemption code is mobile optimized! CoffeeSender isn’t just integrated with Salesforce, they’ve also got integrations with Salesforce, Microsoft Dynamics, Oracle Sales Cloud, Marketo…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 29 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … candidates within their networks to help amplify your brand. Develop a genuine campaign According to a survey by Marketo, nearly two-thirds of consumers are highly annoyed with brands’ continued practice of repeating generic advertising messages. To reach today’s younger consumers, marketers need to be authentic and unique. The Elite Daily…

    AllTwitterin Social YouTube- 26 readers -
  • What is Account-Based Marketing?

    …, web personalization and paid lead gen Events, trade shows, partner and third-party events The big difference is in the way these tools and tactics are targeted. As Miller says: It’s not about any one tactic; it’s the mix of touches that drives success. Shifting the Focus from Persona to Account Traditional B2B marketing approaches…

    Marketing Technology Blogin Display- 26 readers -
  • Digital Advertisers: Mad Men of the New Millennium (Infographic)

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Social Media Manager -- News Opposing Views Inc. Los Angeles, CA Outreach Specialist The Economist Group New York, NY 5Loom Social Marketing Program Manager - Baltimore IMRE, LLC. Sparks Glencoe, MD Multimedia Coordinator Marist College Poughkeepsie, NY See more Jobs…

    Justin Lafferty/ AllFacebook- 9 readers -
  • Grow: Build The Ultimate Internet Marketing Dashboard

    …, Amazon S3 , Appraisal, Asana, Box, CSV, Custom Rest API, Channel Advisor, Database Connector , Dropbox, Facebook, Facebook Ads, Freshbooks, FTP/SFTP File access, Github, Google Adwords, Google Analytics, Google Spreadsheets, Harvest, HP Vertica, Infusionsoft, Insidesales.com, Instagram , Magento, Mailchimp, Marketo, Mixpanel, MongoDB, Mysql, Netsuite…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
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