Marketo

Marketo Inc. makes marketing automation software for companies. In 2012, Marketo was ranked 78th on the Inc. 500, #7 among software companies, and #1 among marketing software companies.
Posts about Marketo
    • 7 Apps You Need as a Social Media Consultant

      According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now the No.

      AllTwitterin Social EMail- 17 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 15 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and Hubspot stabilizing your add-ons. However, these platforms typically weren’t enough on their own, particularly for larger enterprise companies. As a result, two additional models emerged. One is the multi-platform model, in which…

    The Content Strategistin Content How To's- 11 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform. Marketo defines three distinct elements…

    Marketing Technology Blogin How To's- 32 readers -
  • CoffeeSender: Send a Starbucks Gift Card with One Click

    … manually sending when you or your team feels like it. You can also customize the email template that provides the Starbucks Gift Card: And, of course, the redemption code is mobile optimized! CoffeeSender isn’t just integrated with Salesforce, they’ve also got integrations with Salesforce, Microsoft Dynamics, Oracle Sales Cloud, Marketo…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … candidates within their networks to help amplify your brand. Develop a genuine campaign According to a survey by Marketo, nearly two-thirds of consumers are highly annoyed with brands’ continued practice of repeating generic advertising messages. To reach today’s younger consumers, marketers need to be authentic and unique. The Elite Daily…

    AllTwitterin Social YouTube- 25 readers -
  • What is Account-Based Marketing?

    …, web personalization and paid lead gen Events, trade shows, partner and third-party events The big difference is in the way these tools and tactics are targeted. As Miller says: It’s not about any one tactic; it’s the mix of touches that drives success. Shifting the Focus from Persona to Account Traditional B2B marketing approaches…

    Marketing Technology Blogin Display- 25 readers -
  • Digital Advertisers: Mad Men of the New Millennium (Infographic)

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Social Media Manager -- News Opposing Views Inc. Los Angeles, CA Outreach Specialist The Economist Group New York, NY 5Loom Social Marketing Program Manager - Baltimore IMRE, LLC. Sparks Glencoe, MD Multimedia Coordinator Marist College Poughkeepsie, NY See more Jobs…

    Justin Lafferty/ AllFacebook- 9 readers -
  • Why We’re Building the Next Era of Content Marketing Tech

    … tracking: Business results have taken a back seat in content analytics for too long. With conversion tracking, Contently Analytics will allow marketers to easily customize and track conversion events with their content. Integration with Marketo: By integrating with Marketo, the Contently platform will allow clients to intuitively leverage Marketo’s…

    The Content Strategistin Content- 16 readers -
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