• LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.

    … LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s. October 10, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Waze’s Favourite Brands…

    Asif Khan/ Street Fight- 14 readers -
  • 5 Keys to Building a Culture of Content

    … of brands can’t achieve what we’re doing. They think, ‘I can’t do that because someone over there is not going to like it.'” (Full Disclosure: Marriott is a Contently client.) Engage senior leadership While a chief executive will rarely run a brand’s content operation, support from him or her is crucial. Chase’s ambitious News and Stories content center…

    Joe Lazauskas/ The Content Strategist- 9 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … be the only department investing in content. By this point, its pretty obvious that content is good for a lot more than just marketing. It’s the secret weapon of sales enablement, provides a huge boost to company culture, and helps massively with recruiting. Slowly but surely, brands like Marriott and Chase (Full disclosure: Contently clients…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • The Best Content Marketing of 2015

    … nudity. It’s a great example of how financial services firms can take a thought leadership approach in a way that feels genuine instead of the usual calculated attempts companies use to garner good will. 9. GE Reports At this point, everyone in the industry is sick of hearing about Red Bull. We need a new overplayed go-to content marketing example…

    Joe Lazauskas/ The Content Strategistin Affiliate Content- 27 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 23 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … If you still need proof that Facebook has fully transitioned to a mobile company, consider this statistic: At the end of the third quarter of 2014, the social network had 1.35 billion total monthly active users. At the end of the third quarter of 2015, it had 1.385 billion mobile MAUs. The company announced its third-quarter-2015 financial…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • 5 Steps to Building a Content Marketing Powerhouse

    … Campus London as we gathered for a “Content Salon” on the process of building a publishing house at the core of your marketing organization. The program, the second in a planned series of Content Salons, had an ambitious topic: everything you need to know to get started in content marketing. It was a broad topic, probably too much information…

    The Content Strategistin Content- 19 readers -
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