• 5 Keys to Building a Culture of Content

    … of brands can’t achieve what we’re doing. They think, ‘I can’t do that because someone over there is not going to like it.'” (Full Disclosure: Marriott is a Contently client.) Engage senior leadership While a chief executive will rarely run a brand’s content operation, support from him or her is crucial. Chase’s ambitious News and Stories content center…

    Joe Lazauskas/ The Content Strategist- 6 readers -
  • The Marketer’s Guide to Travel Content: Trends, Case Studies, and ROI

    … Five years ago, if you wanted to travel to Thailand, you’d probably start with a Google search and a quick glance at a site like TripAdvisor. Today, however, the process of researching a trip has drastically changed. When it comes to travel, it’s hard to overstate the importance of convenience and trust. Rather than putting your faith in brands…

    The Content Strategistin Content- 12 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … be the only department investing in content. By this point, its pretty obvious that content is good for a lot more than just marketing. It’s the secret weapon of sales enablement, provides a huge boost to company culture, and helps massively with recruiting. Slowly but surely, brands like Marriott and Chase (Full disclosure: Contently clients…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • The Best Content Marketing of 2015

    … Newsroom partners with Contently, but that didn’t have any impact on this ranking.) 4. Marriott—The Two Bellmen As I wrote in a big November profile, Marriott built one of the most impressive branded content studios on earth over the past year. It even has an actual newsroom that looks like the set of the next Aaron Sorkin documentary. But if I…

    Joe Lazauskas/ The Content Strategistin Affiliate Content- 22 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … than 200 million, almost 250 million people who have either an Xbox, a PlayStation or a Wii, and we think that that audience is going to the type of people who are going to be very excited about the type of experiences initially that you can have with virtual reality. And the advantage of that is also that some of those can be single-player…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • 5 Steps to Building a Content Marketing Powerhouse

    … Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog…

    The Content Strategistin Content- 15 readers -
  • How One Hotel Used Location Data to Deliver Exceptional Guest Services

    … How One Hotel Used Location Data to Deliver Exceptional Guest Services July 28, 2015 by Anthony Longo Leave a Comment Filed Under: Sponsored Content This sponsored post was provided by Ground Signal. Imagine providing a guest with the cocktail they were raving about last week upon arrival at your hotel — and hold the salted rim — because you…

    Street Fightin Social How To's- 12 readers -
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