Marriott

  • Location Data Shows Which Brands Coachella Attendees Favor

    … took a deeper look into the shopping habits of Coachella attendees, showing festival saturation of major brands like Starbucks, H&M, Marriott and BMW based on mobile location data. In the survey, InMarket, which uses first-party, full-cycle location data drawn from over 50 million anonymized consumers, identified certain disconnects between…

    David Hirschman/ Street Fightin Display- 17 readers -
  • LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.

    … LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s. October 10, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Waze’s Favourite Brands…

    Asif Khan/ Street Fight- 14 readers -
  • 5 Keys to Building a Culture of Content

    … of brands can’t achieve what we’re doing. They think, ‘I can’t do that because someone over there is not going to like it.'” (Full Disclosure: Marriott is a Contently client.) Engage senior leadership While a chief executive will rarely run a brand’s content operation, support from him or her is crucial. Chase’s ambitious News and Stories content center…

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … be the only department investing in content. By this point, its pretty obvious that content is good for a lot more than just marketing. It’s the secret weapon of sales enablement, provides a huge boost to company culture, and helps massively with recruiting. Slowly but surely, brands like Marriott and Chase (Full disclosure: Contently clients…

    Joe Lazauskas/ The Content Strategistin Content- 32 readers -
  • The Best Content Marketing of 2015

    … explosions. 5. Chase News and Stories Next, we come to one of the more surprisingly innovative brand publishers: Chase. Over the past two years, Chase has built a robust internal newsroom that publishes in-depth reported pieces like this excellent series of essays and documentaries about various efforts to revitalize the Brownsville neighborhood…

    Joe Lazauskas/ The Content Strategistin Affiliate Content- 29 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 25 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … ROI comparable to search. For example, Marriott uses DPA to re-target travelers based on their travel search habits, and it is now scaling globally across its portfolio of brands. Latin American e-commerce company MercadoLibre uses DPA to re-market over 38 million products in over 13 countries. Both are seeing high ROI and continuing to invest…

    David Cohen/ AllTwitterin Social Facebook- 36 readers -
  • 5 Steps to Building a Content Marketing Powerhouse

    … Seven years ago, Kathleen Matthews, Marriott’s EVP of communications, walked into Bill Marriott’s office with an idea. After 25 years as a reporter and news anchor for an ABC News affiliate in Washington, D.C., she knew the power of a good story—especially when it came from a compelling figure. So, naturally, she wanted Marriott to have a blog…

    The Content Strategistin Content- 21 readers -
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