Marriott

  • LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.

    … LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s. October 10, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Waze’s Favourite Brands…

    Asif Khan/ Street Fight- 13 readers -
  • 5 Keys to Building a Culture of Content

    … of brands can’t achieve what we’re doing. They think, ‘I can’t do that because someone over there is not going to like it.'” (Full Disclosure: Marriott is a Contently client.) Engage senior leadership While a chief executive will rarely run a brand’s content operation, support from him or her is crucial. Chase’s ambitious News and Stories content center…

    Joe Lazauskas/ The Content Strategist- 7 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … be the only department investing in content. By this point, its pretty obvious that content is good for a lot more than just marketing. It’s the secret weapon of sales enablement, provides a huge boost to company culture, and helps massively with recruiting. Slowly but surely, brands like Marriott and Chase (Full disclosure: Contently clients…

    Joe Lazauskas/ The Content Strategistin Content- 29 readers -
  • The Best Content Marketing of 2015

    … Newsroom partners with Contently, but that didn’t have any impact on this ranking.) 4. Marriott—The Two Bellmen As I wrote in a big November profile, Marriott built one of the most impressive branded content studios on earth over the past year. It even has an actual newsroom that looks like the set of the next Aaron Sorkin documentary. But if I…

    Joe Lazauskas/ The Content Strategistin Affiliate Content- 23 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … ROI comparable to search. For example, Marriott uses DPA to re-target travelers based on their travel search habits, and it is now scaling globally across its portfolio of brands. Latin American e-commerce company MercadoLibre uses DPA to re-market over 38 million products in over 13 countries. Both are seeing high ROI and continuing to invest…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • 5 Steps to Building a Content Marketing Powerhouse

    …, and she wanted Bill Marriott to write it. The blog was a hit and today, you might mistake Marriott for a media company that just happens to manage towering resorts and offer rooms for let. The anecdote—cribbed from the opening of our Content Marketing Playbook series—was how Contently co-founder Shane Snow and I recently greeted guests at Google’s…

    The Content Strategistin Content- 17 readers -
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