• Location Data Shows Which Brands Coachella Attendees Favor

    … took a deeper look into the shopping habits of Coachella attendees, showing festival saturation of major brands like Starbucks, H&M, Marriott and BMW based on mobile location data. In the survey, InMarket, which uses first-party, full-cycle location data drawn from over 50 million anonymized consumers, identified certain disconnects between…

    David Hirschman/ Street Fightin Display- 20 readers -
  • 5 Keys to Building a Culture of Content

    … It is crucial that leaders from different parts of the organization consistently come together to evaluate the success of their content and iterate on new ideas. The newsroom for Coca-Cola’s corporate online magazine, Coca-Cola Journey, gathers weekly to evaluate content based on a blended content score, and has a monthly call with 25…

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • The Marketer’s Guide to Travel Content: Trends, Case Studies, and ROI

    … Five years ago, if you wanted to travel to Thailand, you’d probably start with a Google search and a quick glance at a site like TripAdvisor. Today, however, the process of researching a trip has drastically changed. When it comes to travel, it’s hard to overstate the importance of convenience and trust. Rather than putting your faith in brands…

    The Content Strategistin Content- 15 readers -
  • The New Hollywood: Why Brands Are Making Movies

    … don’t integrate into existing creative. With every project we determine the right story, brand, and partner.” “The story is ours to tell,” added Billie Goldman, co-marketing director at Intel, which has been producing the Emmy-winning Intel Films series since 2011. “In product placement, I don’t get to own the journey and be woven throughout…

    Tessa Wegert/ The Content Strategist- 23 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … be the only department investing in content. By this point, its pretty obvious that content is good for a lot more than just marketing. It’s the secret weapon of sales enablement, provides a huge boost to company culture, and helps massively with recruiting. Slowly but surely, brands like Marriott and Chase (Full disclosure: Contently clients…

    Joe Lazauskas/ The Content Strategistin Content- 32 readers -
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