Marriott

  • Location Data Shows Which Brands Coachella Attendees Favor

    … took a deeper look into the shopping habits of Coachella attendees, showing festival saturation of major brands like Starbucks, H&M, Marriott and BMW based on mobile location data. In the survey, InMarket, which uses first-party, full-cycle location data drawn from over 50 million anonymized consumers, identified certain disconnects between…

    David Hirschman/ Street Fightin Display- 20 readers -
  • LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.

    … LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s. October 10, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Waze’s Favourite Brands…

    Asif Khan/ Street Fight- 14 readers -
  • 5 Keys to Building a Culture of Content

    … of brands can’t achieve what we’re doing. They think, ‘I can’t do that because someone over there is not going to like it.'” (Full Disclosure: Marriott is a Contently client.) Engage senior leadership While a chief executive will rarely run a brand’s content operation, support from him or her is crucial. Chase’s ambitious News and Stories content center…

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • The New Hollywood: Why Brands Are Making Movies

    … encompasses content development, creative, and real-time marketing—Marriott has been working to transform itself into a media company through films like Two Bellmen, which has a sequel set to premiere in LA on February 4th. Their filmography also includes French Kiss, which debuted May, and the upcoming Business Unusual. (Full disclosure: Marriott…

    Tessa Wegert/ The Content Strategist- 23 readers -
  • 5 Big Ways Content Marketing Will Change in 2016

    … be the only department investing in content. By this point, its pretty obvious that content is good for a lot more than just marketing. It’s the secret weapon of sales enablement, provides a huge boost to company culture, and helps massively with recruiting. Slowly but surely, brands like Marriott and Chase (Full disclosure: Contently clients…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -