Mars Dorian

    • Three ways to turn client email into new business value

      By Mars Dorian, {grow} Contributing Columnist A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. He blamed “cultural differences,” I told him to stop crying and ordered him to get better at “reading” emails.

      {grow}in EMail- 12 readers -
  • 3 Important relationship lessons I’ve learned from offline businesses

    … By Mars Dorian, {grow} Contributing Columnist Sometimes the best online marketing advice comes from the offline world. You know, that strange, physical realm inhabited by carbon-based lifeforms that occasionally look up from their square-shaped magic boxes. In this post, I want to reveal the top three relationship lessons I’ve learned from my…

    {grow}- 15 readers -
  • Three ideas to end the social media poison

    … By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart…

    {grow}in Social- 12 readers -
  • Three strategies to take the heat out of customer conflict

    …, but you get the idea. The paragraph above puts our mutual ideas into words that act as the anchor of our ongoing collaboration. Whenever our visions diverge during the back and forth, we go back to this guideline. We remember our promise. 2) Double-down on decency In the early stages of my career, I often reacted in a passive-aggressive way when…

    {grow}- 21 readers -
  • Three New Year Business Resolutions You Should Steal

    … By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable…

    {grow}in Social- 24 readers -
  • Three drastic marketing changes ahead for 2017

    … By Mars Dorian, {grow} Contributing Columnist Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented…

    {grow}in Social- 13 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 9 readers -
  • 5 questions you should ask yourself every day before bed

    … By Mars Dorian, {grow} Contributing Columnist I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. You see, I’m what the German government now calls the digital solo-self…

    {grow}- 14 readers -
  • Social media giants tighten their grip on small content producers

    … By Mars Dorian, {grow} Contributing Columnist The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. The holy web has allowed us to bypass the former gatekeepers: Want to build your own radio show but can’t get a regular gig? Start a podcast…

    {grow}in Content Facebook Twitter YouTube- 25 readers -
  • Four online business rules that don’t exist any more

    … consultant. A Canadian friend wanted to change his career and was interested in becoming a full-time copywriter. He simply declared his new “profession” on Facebook and attracted two writing deals straightaway. Of course he had practiced writing for years, but a single social media shoutout was all it took to jumpstart his copywriting career. During my…

    {grow}- 11 readers -
  • Five ideas: Constructive engagement in destructive times

    … had always believed knowing as much as possible was the way to go, but there’s ‘wrong’ information. Most news businesses around the world depend on selling advertising space, and to achieve that, they need the most eyeballs. Which means they produce emotionally stirring snippets that hook the consumer without enlightening him. Good for them, bad…

    {grow}- 13 readers -
  • 3 Business tips to make the second half of your 2016 count

    … By Mars Dorian, {grow} Contributing Columnist It’s the middle of the year and I’ve done a little check-up review of my web business situation. I always try to learn from my peers and good blog posts to bring my online career to the next level. Call it the mid-year version of the New Year’s resolutions. Down below are the top three tips I want…

    {grow}- 10 readers -
  • 4 Lessons learned from super niche marketing

    … By Mars Dorian, {grow} Contributing Columnist It’s frustrating to work your face off and release a product online that no one wants to buy. (X___X ) < That was me about two years ago, when I uploaded my first sci-fi book to Amazon where it vanished into the algorithm of the digital abyss. Disappointed but not defeated, I wrote my next book…

    {grow}- 19 readers -
  • 3 Social media lessons I learned from my painful hospital stay

    … the very recent past: 1-Scan Facebook and Twitter feeds 2-Stumble upon statement I (strongly) disagree with and get triggered 3-Engage in threaded debates I don’t know about you, but I have never changed my opinion because of a Facebook or Twitter debate, and I doubt I have changed anyone’s mind, either. A neighboring patient I talked…

    {grow}in Social- 9 readers -
  • 3 Unusual networking lessons I’ve learned from improv

    … Tiger got abnormal results. Meow. I took his advice to heart and looked for ‘unusual’ methods to boost my networking skills. Inhaling blog posts and how-to books wasn’t enough, so I asked my folks in town. An American friend swooned over a guy from San Francisco who had once been working for Cirque de Soleil. She said the man was a creative…

    {grow}- 19 readers -
  • The business benefit of setting your knowledge free

    … By Mars Dorian, {grow} Contributing Columnist This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. When I was starting out as a digital illustrator padawan, I was desperate for online advice. As a German living in Berlin, I wanted to know how to snatch up…

    {grow}- 14 readers -
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