Mars Dorian

    • Three inspiring content monetization case studies

      By Mars Dorian, {grow} Contributing Columnist Trying to a living from content monetization might seem depressing and out-of-reach. But it’s happening. Creative rebels are trying out many new methods, avoiding the gatekeeper and selling directly to their audience. I want to introduce three independent and inspiring content creators who are not funded by major corporations.

      {grow}in Content- 5 readers -
  • Heed these 3 social media lessons in politically-charged times

    … the past months because they betrayed the ‘brand promise’ of their social media profiles. Authors and online content creators who I counted on to share messages about their expertise now unleash political rants and controversial statements. I feel betrayed as their best content gets drowned in the rants. I know I’m not alone. I’ve seen some…

    {grow}- 13 readers -
  • 3 Timeless tips for selling your online product in an overcrowded market

    … By Mars Dorian, {grow} Contributing Columnist The Internet has allowed us to reach millions of customers, but that led to a side effect many fear: how do you sell a (digital) product in an overcrowded market? After all, whether you sell e-books, courses, or content marketing, there will be competitors in your niche, and some of them…

    {grow}- 16 readers -
  • 3 Valuable lessons content creators can take from popular fiction

    … improves your storytelling Ugh, listen, I know, the term storytelling has become another hype word in the marketing world. But it’s more than a buzz word, it’s a tool for survival. Whether you want to sell an idea, connect with customers, or explain your mission, storytelling is the fast lane to your target’s brain. The best TED talks, the best pitches…

    {grow}in Content- 14 readers -
  • 3 Lessons I learned from my creative burnout

    … a one or two day break. In fact, judging from my new experiences, high quality breaks improve my writing. The prose is sharper, the ideas more fresh. When I work my body like a machine, it creates automatic and lifeless work while health takes a deep dive down. I deliberately plan my recreational time now. Good food with friends. Lots of walking…

    {grow}- 11 readers -
  • Three ways to turn client email into new business value

    … in online marketing. He told me the potential client was probably confused and unsure. He told me to approach the client and eliminate worries, so I wrote: Hey (client name), Tell me more about your budget and what works best for you. If there’s something unclear, feel free to ask me. I’m a pretty approachable guy Mars Simplistic…

    {grow}in EMail- 18 readers -
  • 3 Important relationship lessons I’ve learned from offline businesses

    … By Mars Dorian, {grow} Contributing Columnist Sometimes the best online marketing advice comes from the offline world. You know, that strange, physical realm inhabited by carbon-based lifeforms that occasionally look up from their square-shaped magic boxes. In this post, I want to reveal the top three relationship lessons I’ve learned from my…

    {grow}- 22 readers -
  • Three ideas to end the social media poison

    … of nightmares. But as the Chinese symbol for crisis consists of “danger” and “opportunity,” we can use these uncertain times to help our online businesses and others in the process. I’ve listed three tips to make 2017 our best (online) year ever, despite the ever-present poison. 1) Guard your attention I recently talked to a friend who had previously toiled…

    {grow}in Social- 23 readers -
  • Three strategies to take the heat out of customer conflict

    … By Mars Dorian, {grow} Contributing Columnist It’s an uncomfortable topic most of us never want to face, but let’s be real. Working with clients may eventually run you into trouble. We are unique individuals and carry different ideas, and when we don’t communicate them effectively, verbal crossfire ensues. I had my fair share of customer…

    {grow}- 27 readers -
  • Three New Year Business Resolutions You Should Steal

    … By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable…

    {grow}in Social- 32 readers -
  • Three drastic marketing changes ahead for 2017

    … By Mars Dorian, {grow} Contributing Columnist Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented…

    {grow}in Social- 21 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 11 readers -
  • 5 questions you should ask yourself every day before bed

    … By Mars Dorian, {grow} Contributing Columnist I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. You see, I’m what the German government now calls the digital solo-self…

    {grow}- 25 readers -
  • Social media giants tighten their grip on small content producers

    … By Mars Dorian, {grow} Contributing Columnist The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. The holy web has allowed us to bypass the former gatekeepers: Want to build your own radio show but can’t get a regular gig? Start a podcast…

    {grow}in Content Facebook Twitter YouTube- 30 readers -
  • Four online business rules that don’t exist any more

    … By Mars Dorian, {grow} Contributing Columnist A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. It reminded me how…

    {grow}- 26 readers -
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