Martech

Martech Games Ltd was a video game publisher active between 1982 and 1989.Martech was formed by David Martin and brother-in-law John Barry, initially under the name Software Communications Ltd under partnership with a firm of exporters. They were initially based at Bay Terrace, Pevensey Bay, East Sussex. BN24 6EE.David, a chemistry teacher and boardgame designer, first started programming with the school computers and moved onto the ZX Spectrum at home. This hobby eventually became a cottage industry, with software duplication and dispatch all handled from home.
Posts about Martech
    • Why All Brands Need an Editorial Workflow

      When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances.

      The Content Strategist- 14 readers -
  • We’ve Launched a Community, and You’re Invited!

    … We’ve got an amazing audience here on the Marketing Technology blog and the fact that we continue to grow organically year after year must mean we’re doing something right. But one of the things we’ve never done is connect with you. Sure, we have our personal and branded social media accounts – but that’s not a dedicated discussion forum where…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … going to reveal how our martech stack works. But before we begin, let’s go over why they’re so damn important. What is a marketing stack and why should I care? A marketing stack can be intimidating, but it’s really a simple concept at its core. Basically, it includes the different technologies you use during your marketing process, from the first…

    The Content Strategistin Content How To's- 9 readers -
  • Marketing platform Kahuna applies its machine learning across customer journeys

    … Since last fall, marketing platform Kahuna has been expanding its targeted channels beyond mobile, to include pop-up messaging on web sites and greater capabilities for email and in-app messaging. Now, the Palo Alto, California-based company is expanding again to focus on customer journeys instead of individual messaging campaigns…

    Marketing Land- 15 readers -
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