Martech

Martech Games Ltd was a video game publisher active between 1982 and 1989.Martech was formed by David Martin and brother-in-law John Barry, initially under the name Software Communications Ltd under partnership with a firm of exporters. They were initially based at Bay Terrace, Pevensey Bay, East Sussex. BN24 6EE.David, a chemistry teacher and boardgame designer, first started programming with the school computers and moved onto the ZX Spectrum at home. This hobby eventually became a cottage industry, with software duplication and dispatch all handled from home.
Posts about Martech
  • 3 European Martech Trends Affecting Brands in 2017

    … to manage the technology. All of these developments ultimately suggest that martech is only going to get more complex. “For marketers, it’s data and it’s creativity; giving the customers the best experience and getting the best return,” Gierlinska said. “All the current innovation is around those two spaces.” The post 3 European Martech Trends Affecting Brands in 2017 appeared first on The Content Strategist. …

    The Content Strategistin Display- 18 readers -
  • Why MarTech is a Strategic Imperative for Business Growth

    … Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns…

    Marketing Technology Blog- 23 readers -
  • The 6 Most Important Social Media Trends of 2017

    …. Martech dollars are flowing into social As social takes over, marketers across industries are taking the platforms seriously. Money is beginning to flow more to software that promises to organize, optimize, and manage a brand’s social presence. According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan…

    Dillon Baker/ The Content Strategistin Social- 41 readers -
  • Here are Our Community’s Favorite Marketing Podcasts

    … by Stewart Rogers and Travis Wright. Social Pros – Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN and dozens more staff, operate and measure their social media programs. The Heart of Marketing – Get marketing insights…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • MarTech San Francisco | May 9-11, 2017

    … The MarTech conference is programmed by my good friend and conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • How Personalization Is Changing Content Marketing

    …-party sources, and then use that to inform future content deployments. The future of the practice, however, is supposed to be much more automated. Martech companies promise a customer journey filled with content automatically optimized and personalized for each customer. A/B testing headlines, content recommendations, and automated email campaigns…

    Dillon Baker/ The Content Strategistin Content How To's- 29 readers -
  • Storytelling Is Not a Strategy

    … At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want…

    The Content Strategistin Social Display- 30 readers -
  • Marketing’s Artificial Intelligence Revolution Is Here

    … the technology.” In marketing, Salesforce and Adobe announced new intelligence programs, called Einstein and Sensai, respectively. We’re in the midst of an AI arms race. “I’m astounded in how AI is going to transform every industry,” said Leslie Fine, VP of product at martech giant Salesforce. “Companies today face an imperative to integrate AI…

    Dillon Baker/ The Content Strategist- 32 readers -
  • How Big Is Your Marketing Stack?

    … Every year, ChiefMartec publishes a chart of the marketing technology landscape, dotted with the vast library of industry players. In 2012, around 350 martech logos filled the poster. By 2016, that number had jumped to over 3,800, broken down into six main categories and 49 subdivisions. With nearly 4,000 options available, how many martech…

    The Content Strategistin How To's- 20 readers -
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