Martech

Martech Games Ltd was a video game publisher active between 1982 and 1989.Martech was formed by David Martin and brother-in-law John Barry, initially under the name Software Communications Ltd under partnership with a firm of exporters. They were initially based at Bay Terrace, Pevensey Bay, East Sussex. BN24 6EE.David, a chemistry teacher and boardgame designer, first started programming with the school computers and moved onto the ZX Spectrum at home. This hobby eventually became a cottage industry, with software duplication and dispatch all handled from home.
Posts about Martech
    • 4 Hard Truths I Learned Covering Marketing This Year

      When you spend most of your life thinking about marketing, you start to see the world differently. Suddenly you think of everything in terms of positioning, strategy, persuasion, and accountability. You look at ads and say, “What the hell were they thinking?” to your friend who couldn’t care less. You see a post from a brand you’ve never even heard of and think, “Wow, that’s genius.

      Dillon Baker/ The Content Strategist- 13 readers -
    • How I Fell in Love With Content Marketing Software

      I’m about to confess something that’ll probably come back to bite me in the butt during my next job interview: I’m a disorganized person. I’ve heard this since kindergarten. “You’re going to have to learn to organize your stuff better if you’re going to make it in the first grade,” my teacher, Miss Jessica, told me.

      Joe Lazauskas/ The Content Strategistin Content- 26 readers -
    • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

      Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable.

      Marketing Technology Blog- 14 readers -
  • 10 Essential Tips for Novice Marketers

    … developments. Trade journals, websites and blogs offer excellent insight that could help you learn about effective new approaches before they become mainstream. Subscribe to this MarTech publication! You won’t be able to understand every article, but over time you’ll increase your knowledge exponentially. 7. Take Inspiration From Admirable People…

    Marketing Technology Blog- 12 readers -
  • Welcome to our New MarTech Publication!

    … mobile application as well as syndicate our feed to some specific services where we want to share the content. As you may have noticed, we’re rebranding from The Marketing Technology Blog to MarTech, the industry-specific term for sales and marketing technology. The term blog has gone by the wayside as we continue to publish research and articles…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 4 ways to get ahead of the marketing personalization curve

    … If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing. In the past decade, marketers have made a lot of progress in personalizing shopping…

    Search Engine Watchin EMail- 14 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … ABM in some fashion—and that number may decrease as the technology improves. Martech is key for ABM success Not surprisingly, sales- and marketing-automation tools are the most used software when it comes to ABM. Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” Other products like…

    Dillon Baker/ The Content Strategist- 13 readers -
  • We’ve Launched a Community, and You’re Invited!

    … you can get or give assistance to other marketing professionals without the noise and advertising that floods your streams. So, we’ve launched our own MarTech community and we’re inviting you! Just click through on the link, request an invitation (please let us know why you wish to join), and we’ll let you in. Of course, the discussions are sparse…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Why All Brands Need an Editorial Workflow

    … When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks…

    The Content Strategist- 15 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and Hubspot stabilizing your add-ons. However, these platforms typically weren’t enough on their own, particularly for larger enterprise companies. As a result, two additional models emerged. One is the multi-platform model, in which…

    The Content Strategistin Content How To's- 11 readers -
  • Akamai: When creating responsive sites for mobile, consider dynamic image optimization

    … proportion-based page grids. But mobile users are becoming pickier about mobile web site performance, and this pickiness has been a driver of the increasing use of ad blockers. Even though RWD images are resized for the screen, Akamai Technologies’ Senior Product Marketing Manager Anthony Larkin told me recently, it’s important that marketers keep in mind…

    Marketing Land- 19 readers -
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