Martech

Martech Games Ltd was a video game publisher active between 1982 and 1989.Martech was formed by David Martin and brother-in-law John Barry, initially under the name Software Communications Ltd under partnership with a firm of exporters. They were initially based at Bay Terrace, Pevensey Bay, East Sussex. BN24 6EE.David, a chemistry teacher and boardgame designer, first started programming with the school computers and moved onto the ZX Spectrum at home. This hobby eventually became a cottage industry, with software duplication and dispatch all handled from home.
Posts about Martech
    • Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech

      Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech June 7, 2017 by Stephanie Miles Leave a Comment Filed Under: News Success in hyperlocal marketing has always hinged on the ability to connect with the right consumers at the right time. Now, as more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consume ...

      Stephanie Miles/ Street Fight- 14 readers -
    • Why MarTech is a Strategic Imperative for Business Growth

      Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns, analyse marketing data in real-time, a ...

      Marketing Technology Blog- 15 readers -
    • 3 European Martech Trends Affecting Brands in 2017

      Across the UK, automation is taking over. Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. That push is all about relevance.

      The Content Strategistin Display- 15 readers -
  • Here are Our Community’s Favorite Marketing Podcasts

    … by Stewart Rogers and Travis Wright. Social Pros – Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN and dozens more staff, operate and measure their social media programs. The Heart of Marketing – Get marketing insights…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • MarTech San Francisco | May 9-11, 2017

    … The MarTech conference is programmed by my good friend and conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • How Personalization Is Changing Content Marketing

    …-party sources, and then use that to inform future content deployments. The future of the practice, however, is supposed to be much more automated. Martech companies promise a customer journey filled with content automatically optimized and personalized for each customer. A/B testing headlines, content recommendations, and automated email campaigns…

    Dillon Baker/ The Content Strategistin Content How To's- 20 readers -
  • Storytelling Is Not a Strategy

    … At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want…

    The Content Strategistin Social Display- 26 readers -
  • How Big Is Your Marketing Stack?

    … Every year, ChiefMartec publishes a chart of the marketing technology landscape, dotted with the vast library of industry players. In 2012, around 350 martech logos filled the poster. By 2016, that number had jumped to over 3,800, broken down into six main categories and 49 subdivisions. With nearly 4,000 options available, how many martech…

    The Content Strategistin How To's- 19 readers -
  • Why We Rebranded and Changed Our Domain to MarTech.zone

    …. MarTech has become the industry-accepted term for sales and marketing related technology and solutions. I searched over and over for martech-related domains that might be available that were easy to remember… and eventually happened on MarTech.zone (we also have marketing.technology but that’s quite long). We helped several companies migrate to new…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 10 Essential Tips for Novice Marketers

    … So you’re ready to cut your teeth in the fast-paced, exciting world of marketing. Self-motivation is undoubtedly important, but you also need to be receptive to time-tested advice and understand how to apply it to your own tasks and work environment. Keep reading for nine crucial pointers that’ll help you discover, grow and thrive while…

    Marketing Technology Blog- 19 readers -
  • 10 Essential Tips for Novice Marketers

    … So you’re ready to cut your teeth in the fast-paced, exciting world of marketing. Self-motivation is undoubtedly important, but you also need to be receptive to time-tested advice and understand how to apply it to your own tasks and work environment. Keep reading for nine crucial pointers that’ll help you discover, grow and thrive while…

    Marketing Technology Blog- 22 readers -
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