Martech

Martech Games Ltd was a video game publisher active between 1982 and 1989.Martech was formed by David Martin and brother-in-law John Barry, initially under the name Software Communications Ltd under partnership with a firm of exporters. They were initially based at Bay Terrace, Pevensey Bay, East Sussex. BN24 6EE.David, a chemistry teacher and boardgame designer, first started programming with the school computers and moved onto the ZX Spectrum at home. This hobby eventually became a cottage industry, with software duplication and dispatch all handled from home.
Posts about Martech
    • Why We Rebranded and Changed Our Domain to MarTech.zone

      The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to totally depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community via social medi ...

      Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 10 Essential Tips for Novice Marketers

    … podcasts, reading autobiographies or watching YouTube interviews to get more details about how their minds work. 8. Explore Marketing Automation Technologies According to some industry analysts, knowledge of marketing automation is an in-demand skill that could help you get ahead while navigating an ever-changing landscape. Besides possessing…

    Marketing Technology Blog- 18 readers -
  • 10 Essential Tips for Novice Marketers

    … podcasts, reading autobiographies or watching YouTube interviews to get more details about how their minds work. 8. Explore Marketing Automation Technologies According to some industry analysts, knowledge of marketing automation is an in-demand skill that could help you get ahead while navigating an ever-changing landscape. Besides possessing…

    Marketing Technology Blog- 17 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … expect it to decrease. One reason marketers are bullish on martech: results. Sixty-nine percent of marketers polled by Walker Sands say their company’s current marketing technology helps them do their jobs better. This is up from 58 percent last year. Martech works, and many marketers already have an extensive martech stack. So, adding tools means…

    Marketing Technology Blog- 17 readers -
  • Welcome to our New MarTech Publication!

    … mobile application as well as syndicate our feed to some specific services where we want to share the content. As you may have noticed, we’re rebranding from The Marketing Technology Blog to MarTech, the industry-specific term for sales and marketing technology. The term blog has gone by the wayside as we continue to publish research and articles…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How I Fell in Love With Content Marketing Software

    …, and identifying passive voice and broken links. Using Contently Live, our custom CMS offering, stories transfer to WordPress so we don’t have to waste time copying and pasting. And our proprietary analytics serves up cards that deliver actionable insights on metrics like traffic, engagement, and conversions. Instead of spending hours pulling this data, I digest…

    Joe Lazauskas/ The Content Strategistin Content- 29 readers -
  • 4 Hard Truths I Learned Covering Marketing This Year

    … narratives because they’re in a bubble or simply don’t know any better (including me). Sometimes less sexy companies aren’t good at telling their story to the press. Publishers optimize for clicks, and Facebook and Google are the Kardashians of marketing. Martech is a great example. It’s a massive industry—Oracle, Salesforce, IBM, Microsoft…

    Dillon Baker/ The Content Strategist- 14 readers -
  • 4 ways to get ahead of the marketing personalization curve

    … If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing. In the past decade, marketers have made a lot of progress in personalizing shopping…

    Search Engine Watchin EMail- 15 readers -
  • The Rise of Account-Based Marketing, in 7 Charts

    … ABM in some fashion—and that number may decrease as the technology improves. Martech is key for ABM success Not surprisingly, sales- and marketing-automation tools are the most used software when it comes to ABM. Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” Other products like…

    Dillon Baker/ The Content Strategist- 16 readers -
  • We’ve Launched a Community, and You’re Invited!

    … you can get or give assistance to other marketing professionals without the noise and advertising that floods your streams. So, we’ve launched our own MarTech community and we’re inviting you! Just click through on the link, request an invitation (please let us know why you wish to join), and we’ll let you in. Of course, the discussions are sparse…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Why All Brands Need an Editorial Workflow

    … When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks…

    The Content Strategist- 17 readers -
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