Martech

Martech Games Ltd was a video game publisher active between 1982 and 1989.Martech was formed by David Martin and brother-in-law John Barry, initially under the name Software Communications Ltd under partnership with a firm of exporters. They were initially based at Bay Terrace, Pevensey Bay, East Sussex. BN24 6EE.David, a chemistry teacher and boardgame designer, first started programming with the school computers and moved onto the ZX Spectrum at home. This hobby eventually became a cottage industry, with software duplication and dispatch all handled from home.
Posts about Martech
  • 3 European Martech Trends Affecting Brands in 2017

    … to manage the technology. All of these developments ultimately suggest that martech is only going to get more complex. “For marketers, it’s data and it’s creativity; giving the customers the best experience and getting the best return,” Gierlinska said. “All the current innovation is around those two spaces.” The post 3 European Martech Trends Affecting Brands in 2017 appeared first on The Content Strategist. …

    The Content Strategistin Display- 18 readers -
  • Why MarTech is a Strategic Imperative for Business Growth

    … and glean valuable and actionable insights from it. As such, the role of the marketer (and any marketing department) has evolved beyond creativity. It has become a strategic imperative for business growth by adding a layer of science and rigour to campaign analysis. There is no place to hide, but everywhere to grow. The Rise of Marketing…

    Marketing Technology Blog- 20 readers -
  • We Made You a ‘Game of Thrones’-Style Map of the Content Marketing World

    … that looks at the royal houses of martech, if you will. Yes, Game of Thrones is back this summer, and we’re already turning everything into a Starks-versus-Lannisters metaphor. Click on the map below to see the hi-res version. And let us on know on Twitter @Contently if you come across anything nerdier than a Game of Thrones-inspired marketing technology map. The post We Made You a ‘Game of Thrones’-Style Map of the Content Marketing World appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Content- 23 readers -
  • Here are Our Community’s Favorite Marketing Podcasts

    …. We believe in podcasting so much that we built out our own state-of-the-art podcast studio in downtown Indianapolis. To get you started, we asked our MarTech Community what their favorite podcasts were to get you started. Or if you’re already listening, to discover some new ones! Perpetual Traffic – Facebook Ads & paid media experts Keith…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • MarTech San Francisco | May 9-11, 2017

    … The MarTech conference is programmed by my good friend and conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • How Personalization Is Changing Content Marketing

    …-party sources, and then use that to inform future content deployments. The future of the practice, however, is supposed to be much more automated. Martech companies promise a customer journey filled with content automatically optimized and personalized for each customer. A/B testing headlines, content recommendations, and automated email campaigns…

    Dillon Baker/ The Content Strategistin Content How To's- 28 readers -
  • Storytelling Is Not a Strategy

    … At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want…

    The Content Strategistin Social Display- 30 readers -
  • How Big Is Your Marketing Stack?

    … Every year, ChiefMartec publishes a chart of the marketing technology landscape, dotted with the vast library of industry players. In 2012, around 350 martech logos filled the poster. By 2016, that number had jumped to over 3,800, broken down into six main categories and 49 subdivisions. With nearly 4,000 options available, how many martech…

    The Content Strategistin How To's- 20 readers -
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