Martech Column

  • GDPR-ready? How US email marketers can avoid hefty new EU fines

    …This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards. Please visit Marketing Land for the full article…

    Marketing Land- 2 readers -
  • The great martech debate: Build vs. buy

    …Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea. Please visit Marketing Land for the full article…

    David Rodnitzky/ Marketing Land- 10 readers -
  • Forget B2B and B2C; the future of marketing is P2P

    …Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level. Please visit Marketing Land for the full article…

    Marketing Land- 10 readers -
  • Marketing and culture: The key drivers of growth

    …Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be the driving force behind every organization's marketing efforts. Please visit Marketing Land for the full article…

    Travis Wright/ Marketing Land- 11 readers -
  • How marketing ops can deliver value to the C-suite

    …Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing's contribution to the organization. Please visit Marketing Land for the full article…

    Marketing Landin How To's- 13 readers -
  • Martech enablement series: Part 9 — Bringing it all together!

    …In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Please visit Marketing Land for the full article. …

    Marketing Land- 14 readers -
  • Swimming up(bid)stream

    …Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying. Please visit Marketing Land for the full article…

    James Green/ Marketing Land- 10 readers -
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