Martech Column

  • 2017: The year identity changed everything

    …Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's transforming brands. Please visit Marketing Land for the full article…

    Marketing Land- 9 readers -
  • The next wave of ABM: A blended approach (Part 1)

    …Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy. Please visit Marketing Land for the full article…

    Marketing Land- 11 readers -
  • It’s time to get real about omnichannel marketing

    …Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel. Please visit Marketing Land for the full article. …

    Marketing Land- 12 readers -
  • Data fidelity matters, online and offline

    …If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels. Please visit Marketing Land for the full article. …

    Marketing Land- 10 readers -
  • CMO audit series, Part 6: Analytics

    …In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them. Please visit Marketing Land for the full article…

    Marketing Land- 10 readers -
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