Martech Conference

    • See the complete agenda for MarTech Europe

      Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies.

      Scott Brinker/ Marketing Land- 9 readers -
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    • It’s your last chance to save £200 on MarTech

      At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 — that’s £200 off on-site rates. But hurry… rates increase on S ...

      Marketing Land- 9 readers -
  • Don’t miss your last chance to save big on MarTech Europe

    … Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle with in trying to keep up with, and lead…

    Marketing Land- 7 readers -
  • Do you have what it takes to be a martech genius?

    … How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM? Put yourself to the test with the MarTech Challenge! Get your score in less than 3 minutes, then challenge a friend or colleague. Take the quiz! About The Author Marketing Land is a daily publication…

    Marketing Land- 10 readers -
  • #MarTech Conference: Vendor roundtable on the future of martech

    … As the MarTech Conference headed down the final stretch earlier this week, conference chair Scott Brinker moderated a panel called “A Vendor Roundtable On The Future Of MarTech” with members of the so-called “Big Martech” crowd. Panelists addressed a range of questions on the role and impact that marketing technology has for organizations…

    Derek Edmond/ Marketing Land- 12 readers -
  • #MarTech Conference: 10 myths martech vendors tell

    … Why do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing Partner at the company, it’s because the analysts tell real stories and debunk false promises. As she opened her session at the MarTech Conference this week, Regli told the audience she’s been questioning…

    Derek Edmond/ Marketing Land- 17 readers -
  • #MarTech Conference: Marketers are going Agile to keep up with customers

    … Monday’s panel on Agile Marketing at the MarTech conference One of the hottest topics at our MarTech conference — now taking place in San Francisco — is a more flexible approach to working with marketing technology. It’s called Agile Marketing and, as evidenced by its frequent mentions at the conference, it’s catching hold. Inspired by Agile…

    Marketing Land- 10 readers -
  • News from the #MarTech Conference tradeshow floor

    … A round-up of headlines from the 2016 MarTech Conference in San Francisco, California: Brightcove expands integrations Brightcove announced that it has further expanded its industry-leading video ecosystem with enhanced Video Cloud integrations to content management systems (CMS) relied upon by media companies, marketers, and enterprises…

    Marketing Land- 9 readers -
  • #MarTech Conference: Ultimate guide to building a martech stack

    … Travis Wright speaks about building a martech stack at MarTech. Travis Wright, Chief Marketing Technologist for CCP Global, had his work cut out for him yesterday at the MarTech conference in San Francisco. He’d set out to explain how to develop the ultimate marketing technology stack in a short 25-minute session. With a rapid-fire pace…

    Marketing Land- 9 readers -