Martech: Marketing Technology

  • Live Blog: The Microsoft Windows 10 Briefing

    … Good morning! Microsoft is sharing the future of its new Window 10 operating system in a “Windows 10 Briefing” today. We’ll be live blogging the event, which begins at 9am. It’s also being live streamed here. Join your peers at Marketing Land’s SMX West conference for three days of tactical sessions, keynotes and clinics on paid search, SEO…

    Danny Sullivan/ Marketing Landin SEO- 6 readers -
  • When To Deploy A Tag Management Solution: 8 Scenarios

    … of those initiatives and sets the stage for a far more scalable and robust digital infrastructure. First a little background. Tag management is a relatively new technology that makes it easy to deploy and manage the various web page “tags” (code snippets) that most digital marketing vendors now require their customers to implement. The tags…

    Erik Bratt/ Marketing Land- 19 readers -
  • Infographic: The 2015 Marketing Technology Landscape

    … Technology continues to be essential to marketing activites, as evidenced by the latest Marketing Technology Landscape, a long-running graphical view of the martech space by Scott Brinker of ChiefMartec and chair of Marketing Land’s MarTech conference happening this March. Below, the latest annual update that Brinker’s done, reflecting a rise…

    Marketing Land- 17 readers -
  • Powered By Technology, The CMO Role Grows Up

    … her to help clients implement solutions that produces optimal results. Mary is the VP of Marketing Services for Activate. She was previously the Director of Client Marketing Services at UBM Tech. (Some images used under license from Shutterstock.com.)…

    Marketing Land- 16 readers -
  • Would Someone Please Tell SEO Tool Makers About Mobile?

    … for everyone in the comments below. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. Register Now & Save! Marketing Land's SMX West search marketing show is already the event that more than pays for itself through practical tips & techniques you'll learn…

    Bryson Meunier/ Marketing Landin SEO Google- 25 readers -
  • 3 Organizational Commitments Required For Marketing Success

    …, organizations that use lead scoring experience a 77% lift in lead generation ROI, over organizations that do not use lead scoring. Welcome Change Because of the change in buying habits, marketing’s role in the organization has evolved to a more revenue-accountable paradigm. As a result, marketers must continuously poke at weak processes and underperforming…

    Marketing Land- 11 readers -
  • 5 Ways To Embrace Your Inner Marketing Technologist

    … understand and leverage technology, especially measurement tools. Is it enough? With “martech” (marketing technology) all the rage and endless talk of how the CMO technology budget will soon surpass that of the CIO, marketers can ill afford to harbor any secret anxieties about using technology. Now, more than ever, marketers must embrace their inner…

    Erik Bratt/ Marketing Land- 14 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … The most exciting developments in marketing today are happening at intersections. For instance, a growing profession of marketing technologists have emerged from the intersection of marketing and IT. Marketing technologists combine technical skills — programming, systems design, algorithmic thinking, and technology management and strategy…

    Scott Brinker/ Marketing Land- 22 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … groups share a few things in common. Makeup An extremely important aspect of a centralized data governance group is representation from various stakeholders across the organization. Even the word “analytics” means very different things across the different groups within your organization. Finance, web, marketing, customer and business teams all…

    David Booth/ Marketing Land- 34 readers -
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