Martech: Marketing Technology

  • Live Blog: The Microsoft Windows 10 Briefing

    … Good morning! Microsoft is sharing the future of its new Window 10 operating system in a “Windows 10 Briefing” today. We’ll be live blogging the event, which begins at 9am. It’s also being live streamed here. Join your peers at Marketing Land’s SMX West conference for three days of tactical sessions, keynotes and clinics on paid search, SEO…

    Danny Sullivan/ Marketing Landin SEO- 6 readers -
  • When To Deploy A Tag Management Solution: 8 Scenarios

    … the impact of all the new bells and whistles you’ll be rolling out. 2. Before Deploying Enterprise Analytics Manually implementing enterprise analytics solutions such as Adobe SiteCatalyst or IBM Coremetrics across your global web properties can take many months. Tag management reduces the time needed for that process, making it possible for marketers…

    Erik Bratt/ Marketing Land- 14 readers -
  • Infographic: The 2015 Marketing Technology Landscape

    … Technology continues to be essential to marketing activites, as evidenced by the latest Marketing Technology Landscape, a long-running graphical view of the martech space by Scott Brinker of ChiefMartec and chair of Marketing Land’s MarTech conference happening this March. Below, the latest annual update that Brinker’s done, reflecting a rise…

    Marketing Land- 16 readers -
  • Powered By Technology, The CMO Role Grows Up

    … of change. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. Join us for MarTech: The Marketing Tech Conference to hear from digital marketing and technology leaders responsible for building the marketing technology capability in their organizations. We'll dig…

    Marketing Land- 10 readers -
  • Would Someone Please Tell SEO Tool Makers About Mobile?

    … for everyone in the comments below. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. Register Now & Save! Marketing Land's SMX West search marketing show is already the event that more than pays for itself through practical tips & techniques you'll learn…

    Bryson Meunier/ Marketing Landin SEO Google- 18 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … in marketing, technology, consulting, and leadership that enables her to help clients implement solutions that produces optimal results. Mary is the VP of Marketing Services for Activate. She was previously the Director of Client Marketing Services at UBM Tech. (Some images used under license from Shutterstock.com.)…

    Marketing Land- 9 readers -
  • 5 Ways To Embrace Your Inner Marketing Technologist

    … to Scott Brinker, a leading authority on marketing technology and the force behind ChiefMartec.com, working with software in a more experimental way is a great way to learn. For example, running your own WordPress blog and experimenting with different plug-ins, changes to themes, and other capabilities, can be a great learning experience for beginners…

    Erik Bratt/ Marketing Land- 11 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … to the onboarding of new customers and ongoing customer retention campaigns. But this calls for new collaborations between the technologists configuring and operating these tools, the creative teams who know how to produce compelling programs in them, and the people who have responsibility for customer satisfaction and loyalty. Finance…

    Scott Brinker/ Marketing Land- 20 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … good that you’re simply drowning in it. Today, formal governance with respect to data and analytics is not only a necessity when it comes to keeping your head above water, it can also become a true competitive advantage as others struggle to deal with and leverage their data to make better decisions. Putting in place a central data and analytics…

    David Booth/ Marketing Land- 29 readers -
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