Martech: Marketing Technology

  • Live Blog: The Microsoft Windows 10 Briefing

    Good morning! Microsoft is sharing the future of its new Window 10 operating system in a “Windows 10 Briefing” today. We’ll be live blogging the event, which begins at 9am. It’s also being live streamed here. Join your peers at Marketing Land’s SMX West ...

    Danny Sullivan/ Marketing Land- 6 readers -
  • When To Deploy A Tag Management Solution: 8 Scenarios

    …, Citrix’ SAAS division (our client) was able to reduce the initial estimate of time needed for a global SiteCatalyst deployment from four to five months, down to two weeks. 3. Before Expanding Acquisition Or Performance Marketing Activities If you’re planning to ramp up your digital marketing activities by investing in one or more key solutions, save…

    Erik Bratt/ Marketing Land- 20 readers -
  • Infographic: The 2015 Marketing Technology Landscape

    … Editorially curated infographics with top quality content and information about social media, search, mobile marketing and other stats related to the digital marketing industry. Check out our search marketing infographics at our sister site, Search Engine Land. (Some images used under license from Shutterstock.com.)…

    Marketing Land- 18 readers -
  • Powered By Technology, The CMO Role Grows Up

    … to the company’s bottom line. Fast forward to 2015, where marketing has grown up and matured into a respected business function. The reasons for this maturation: • Buyers no longer engage with sales at the beginning of the buying cycle. On average, 67% of a buyers’ journey is now conducted digitally, says SiriusDecisions. When it comes to B2B buying, Lori…

    Marketing Land- 18 readers -
  • Would Someone Please Tell SEO Tool Makers About Mobile?

    … for everyone in the comments below. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. Register Now & Save! Marketing Land's SMX West search marketing show is already the event that more than pays for itself through practical tips & techniques you'll learn…

    Bryson Meunier/ Marketing Landin SEO Google- 25 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … analytics provide additional insight into buyer readiness. When these tools are leveraged, only qualified leads are sent to the sales organization resulting in improved alignment and collaboration between marketing and sales teams, greater sales efficiency, higher conversion to opportunity, and increased marketing effectiveness. On average…

    Marketing Land- 11 readers -
  • 5 Ways To Embrace Your Inner Marketing Technologist

    … understand and leverage technology, especially measurement tools. Is it enough? With “martech” (marketing technology) all the rage and endless talk of how the CMO technology budget will soon surpass that of the CIO, marketers can ill afford to harbor any secret anxieties about using technology. Now, more than ever, marketers must embrace their inner…

    Erik Bratt/ Marketing Land- 15 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … The most exciting developments in marketing today are happening at intersections. For instance, a growing profession of marketing technologists have emerged from the intersection of marketing and IT. Marketing technologists combine technical skills — programming, systems design, algorithmic thinking, and technology management and strategy…

    Scott Brinker/ Marketing Land- 22 readers -
  • Salesforce Fully Integrates Social Studio Into Marketing Cloud

    Salesforce announced today that has fully integrated its Swiss Army knife of a social media tool into its suite of enterprise marketing, sales and customer service offerings. By folding Social Studio into the Marketing Cloud product, Salesforce said it has created the silo-busting tool that businesses are begging for.

    Martin Beck/ Marketing Land- 12 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    …. Information Technology & Systems: This includes those responsible for the hardware and software required to support the larger data stack, but also extends beyond the “pipes” and includes acute knowledge of how business processes are integrated within those systems. Agency/ Third Party: This often includes people from your digital, creative…

    David Booth/ Marketing Land- 35 readers -
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