Martech: Marketing Technology

  • Live Blog: The Microsoft Windows 10 Briefing

    … Good morning! Microsoft is sharing the future of its new Window 10 operating system in a “Windows 10 Briefing” today. We’ll be live blogging the event, which begins at 9am. It’s also being live streamed here. Join your peers at Marketing Land’s SMX West conference for three days of tactical sessions, keynotes and clinics on paid search, SEO…

    Danny Sullivan/ Marketing Landin SEO- 6 readers -
  • When To Deploy A Tag Management Solution: 8 Scenarios

    … yourself the headache and start with a tag manager. You will be able to deploy your solution package more quickly, which translates into faster time to revenue. In a study by Econsultancy commissioned by Tealium, 73 percent of marketers said tag management increased their ability to run marketing campaigns, with 42 percent saying it made…

    Erik Bratt/ Marketing Land- 14 readers -
  • Infographic: The 2015 Marketing Technology Landscape

    … Technology continues to be essential to marketing activites, as evidenced by the latest Marketing Technology Landscape, a long-running graphical view of the martech space by Scott Brinker of ChiefMartec and chair of Marketing Land’s MarTech conference happening this March. Below, the latest annual update that Brinker’s done, reflecting a rise…

    Marketing Land- 16 readers -
  • Powered By Technology, The CMO Role Grows Up

    … Wizdo from Forrester Research says: “Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.” This change in buying behavior increased marketing’s responsibility to keep prospects engaged and convert them…

    Marketing Land- 10 readers -
  • Would Someone Please Tell SEO Tool Makers About Mobile?

    …. But earn even more by booking now with Super Early Bird rates before they expire! See the agenda & learn more about the show. About The Author Bryson Meunier is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing. (Some images used under license from Shutterstock.com.)…

    Bryson Meunier/ Marketing Landin SEO Google- 21 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … technology. Specialists should be used to optimize the technology infrastructure. “Without specialized talent, it is very difficult in today’s technology landscape to get the full benefit from a martech solution,” says Paul Teshima, CEO of Nudge. Embracing the change is key to success. “It is as much about people and process as it is about…

    Marketing Land- 9 readers -
  • 5 Ways To Embrace Your Inner Marketing Technologist

    …. Follow your key vendors, as well as other purveyors of technology news like Mashable, TechCrunch, Gizmodo and more. 4. Understand What’s Possible According to Baer, the most advanced and relevant marketing today relies significantly on technology advancements that didn’t exist five years ago. He cites personalized, behavior-triggered marketing…

    Erik Bratt/ Marketing Land- 11 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … to the onboarding of new customers and ongoing customer retention campaigns. But this calls for new collaborations between the technologists configuring and operating these tools, the creative teams who know how to produce compelling programs in them, and the people who have responsibility for customer satisfaction and loyalty. Finance…

    Scott Brinker/ Marketing Land- 20 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … groups share a few things in common. Makeup An extremely important aspect of a centralized data governance group is representation from various stakeholders across the organization. Even the word “analytics” means very different things across the different groups within your organization. Finance, web, marketing, customer and business teams all…

    David Booth/ Marketing Land- 29 readers -
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