Martech: Marketing Technology

  • Live Blog: The Microsoft Windows 10 Briefing

    … Good morning! Microsoft is sharing the future of its new Window 10 operating system in a “Windows 10 Briefing” today. We’ll be live blogging the event, which begins at 9am. It’s also being live streamed here. Join your peers at Marketing Land’s SMX West conference for three days of tactical sessions, keynotes and clinics on paid search, SEO…

    Danny Sullivan/ Marketing Landin SEO- 6 readers -
  • When To Deploy A Tag Management Solution: 8 Scenarios

    … economical by enabling your marketing team to deploy the code through a graphical web interface, using drag-and-drop functionality and avoiding manual coding. The likely highly-paid web developers will only have to deploy one set of tags — for the TMS. In addition, because of this agility, you’ll be able to easily deploy additional tools to measure…

    Erik Bratt/ Marketing Land- 15 readers -
  • Infographic: The 2015 Marketing Technology Landscape

    … Technology continues to be essential to marketing activites, as evidenced by the latest Marketing Technology Landscape, a long-running graphical view of the martech space by Scott Brinker of ChiefMartec and chair of Marketing Land’s MarTech conference happening this March. Below, the latest annual update that Brinker’s done, reflecting a rise…

    Marketing Land- 16 readers -
  • Powered By Technology, The CMO Role Grows Up

    … her to help clients implement solutions that produces optimal results. Mary is the VP of Marketing Services for Activate. She was previously the Director of Client Marketing Services at UBM Tech. (Some images used under license from Shutterstock.com.)…

    Marketing Land- 10 readers -
  • Would Someone Please Tell SEO Tool Makers About Mobile?

    …. But earn even more by booking now with Super Early Bird rates before they expire! See the agenda & learn more about the show. About The Author Bryson Meunier is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing. (Some images used under license from Shutterstock.com.)…

    Bryson Meunier/ Marketing Landin SEO Google- 21 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … to help marketers understand their buyers’ needs and interests. Marketing automation systems including Eloqua and Marketo use that information to segment leads and deliver personalized, on-point communications. Solutions including Bizo drive the same personalized functionality to unknown visitors through retargeting. Lead scoring and predictive…

    Marketing Land- 9 readers -
  • 5 Ways To Embrace Your Inner Marketing Technologist

    … and left brains (said to represent creative versus analytical, respectively). Left brain, Right brain The more committed you are to being a data-driven marketer, the more you’ll dig into applications that help determine ROI, such as analytics, marketing automation, CRM systems (for closed-loop marketing), and more. 2. Get Experimental According…

    Erik Bratt/ Marketing Land- 12 readers -
  • Marketing Technology Innovation Thrives In The Intersections

    … to the onboarding of new customers and ongoing customer retention campaigns. But this calls for new collaborations between the technologists configuring and operating these tools, the creative teams who know how to produce compelling programs in them, and the people who have responsibility for customer satisfaction and loyalty. Finance…

    Scott Brinker/ Marketing Land- 20 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … groups share a few things in common. Makeup An extremely important aspect of a centralized data governance group is representation from various stakeholders across the organization. Even the word “analytics” means very different things across the different groups within your organization. Finance, web, marketing, customer and business teams all…

    David Booth/ Marketing Land- 31 readers -
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