Martech: Predictive Marketing

  • IBM enlists Watson to define customer segments and insights

    … IBM is now using Watson’s brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that can be exported to marketing tools and displays cognitive insights in natural language. Project Manager David Pugh told me…

    Marketing Land- 18 readers -
  • Oracle adds chatbots, smarter recommendation engine to its Clouds

    … the Commerce, Marketing, Sales and Service Clouds. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 22 readers -
  • IBM’s Watson helps turbocharge Rocket Fuel with more brainpower

    … IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial intelligence (AI) helping to steer ad placements from the start. It now also employs its AI to help inform marketing decisions made through other channels, such as selecting the most effective content…

    Marketing Land- 16 readers -
  • Salesforce explains why, when it has Einstein, it needs Watson’s intelligence

    … IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson intelligent platform is being made available within Salesforce’s Marketing, Service, Sales and Commerce Clouds. Announced recently, the companies’ global strategic partnership is designed to add Watson’s brand…

    Marketing Land- 28 readers -
  • Machine learning is marketing’s future

    …. What used to be nice only in theory (predictive analytics, often complex and expensive) can now be put into practice, via features that allow for real-time data optimization, automated workflows and personalized content. Think of it as a team of robots at your disposal — at the ready to evaluate, modify and optimize your company’s programs so you…

    Marketing Land- 37 readers -
  • The death of prediction

    … is knowing if and when you have a blind spot in that data — which is tough, because not knowing about it is exactly what makes it a blind spot. The same holds true for predictive analytics and their use in marketing. Our ability to predict something — like a revenue outcome or the performance of a sponsorship — improves exponentially when we’re…

    Marketing Land- 12 readers -
  • Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM

    … Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer relationship management (CRM) system through a new alliance with Adobe’s Marketing Cloud. This week, Microsoft and predictive analytics firm Versium are announcing a new integration that boosts the CRM’s…

    Marketing Land- 15 readers -
  • Optimove adds an intelligent agent for self-optimizing marketing campaigns

    … at a web page on casual shoes, and then later see a follow-up ad from Optimove on Facebook for those shoes — the same ad that everyone else in her micro-segment of similar attributes and behaviors sees. The new Optibot is designed to shake things up a bit, addressing what Yakuel told me was a “tension” between data scientists and marketers. Data…

    Marketing Land- 15 readers -
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