Martech: Predictive Marketing

  • IBM enlists Watson to define customer segments and insights

    … be more at risk of leaving the brand than those who regularly return the brand’s products. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Land- 19 readers -
  • Oracle adds chatbots, smarter recommendation engine to its Clouds

    … the Commerce, Marketing, Sales and Service Clouds. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire…

    Marketing Land- 27 readers -
  • IBM’s Watson helps turbocharge Rocket Fuel with more brainpower

    … IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial intelligence (AI) helping to steer ad placements from the start. It now also employs its AI to help inform marketing decisions made through other channels, such as selecting the most effective content…

    Marketing Land- 17 readers -
  • Salesforce explains why, when it has Einstein, it needs Watson’s intelligence

    … intelligence? [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit…

    Marketing Land- 30 readers -
  • Machine learning is marketing’s future

    …. What used to be nice only in theory (predictive analytics, often complex and expensive) can now be put into practice, via features that allow for real-time data optimization, automated workflows and personalized content. Think of it as a team of robots at your disposal — at the ready to evaluate, modify and optimize your company’s programs so you…

    Marketing Land- 41 readers -
  • The death of prediction

    … is knowing if and when you have a blind spot in that data — which is tough, because not knowing about it is exactly what makes it a blind spot. The same holds true for predictive analytics and their use in marketing. Our ability to predict something — like a revenue outcome or the performance of a sponsorship — improves exponentially when we’re…

    Marketing Land- 12 readers -
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