Martech: Predictive Marketing

  • Marketing in a distracted, digital world

    …In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big... Please visit Marketing Land for the full article. …

    Marketing Land- 30 readers -
  • IBM enlists Watson to define customer segments and insights

    … be more at risk of leaving the brand than those who regularly return the brand’s products. [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects…

    Marketing Land- 19 readers -
  • Oracle adds chatbots, smarter recommendation engine to its Clouds

    … This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation, management and hosting for the first time to its Customer Experience Cloud Suite. The Suite is the uber-brand for the constituent Clouds of Marketing, Sales, Commerce, Configure/Price/Quote, Service and Social…

    Marketing Land- 27 readers -
  • IBM’s Watson helps turbocharge Rocket Fuel with more brainpower

    … IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial intelligence (AI) helping to steer ad placements from the start. It now also employs its AI to help inform marketing decisions made through other channels, such as selecting the most effective content…

    Marketing Land- 17 readers -
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