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… homepage traffic in the past two years. It credits that growth with a site that’s always been managed separately from the print paper, a practice that continued when Martin Clarke became editor-in-chief in 2006. Martin Clarke, editor-in-chief and publisher, DailyMail.com Deciding to keep the staffs separate seemed to be common sense. The conflict…
… important, it is not dead.” Three contrarian publishing execs explain why the homepage isn’t dead for them, either — and how they ensure its survival. MailOnline Martin Clarke, publisher of MailOnline, the digital counterpart of the U.K.’s Daily Mail, is a firm believer in the brand-building power of the homepage, a legacy of his Fleet Street…
For many publishers trying to jump on the native advertising gravy train, the biggest challenge is running sponsor content that’s actually high quality. The irony of this is publishers have plenty of experts in creating compelling content with their journalists. But the church-and-state divide typically makes this not feasible. There are no such qualms at Mail Online, the digital arm of U.K.