Martin Lindstrom

  • Martin Lindstrom on instinct and competitive advantage

    …, or a British housewife reading The Sun. The founder of IKEA was no different. You’d find the enigmatic Ingvar Kamprad running cash registers in his stores. Why? Because he was determined to understand not just what people buy, but also why. Sitting at the checkout stand let him interact with customers, one at a time. “There is only one boss…

    {grow}- 9 readers -
  • Why brand building depends on the imbalances in people’s lives

    … Sociological savant Martin Lindstrom is one of the most inventive and forward-thinking marketers on the planet. The author of seminal books such as Brandwashed, his new book Small Data: The Tiny Clues That Uncover Huge Trends is already a best-selling smash. In this exciting book, Lindstrom describes how “emotional DNA” is the key to the new…

    {grow}in Facebook- 12 readers -
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