Martin Lindstrom

  • Martin Lindstrom on instinct and competitive advantage

    … By Martin Lindstrom, {grow} Community member Some years ago, while driving from Poland to Vienna, my GPS broke down. Forget about buying a printed map. They’d vanished in the two decades since I’d last looked for one. My navigational skills are questionable and I’d only been in the area once before, but I had no choice other than to point…

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  • Why brand building depends on the imbalances in people’s lives

    … success. In this discussion you’ll learn: How refrigerator magnets provided the clues to an entirely new business model Social media’s new role in marketing discovery. Why Facebook is the new “bedroom wall.” How your social media “discontinuity” provides clues into how you are trying to fool people. Brand-building works when we find…

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