Martin Lindstrom

  • Martin Lindstrom on instinct and competitive advantage

    …, or a British housewife reading The Sun. The founder of IKEA was no different. You’d find the enigmatic Ingvar Kamprad running cash registers in his stores. Why? Because he was determined to understand not just what people buy, but also why. Sitting at the checkout stand let him interact with customers, one at a time. “There is only one boss…

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  • Why brand building depends on the imbalances in people’s lives

    … success. In this discussion you’ll learn: How refrigerator magnets provided the clues to an entirely new business model Social media’s new role in marketing discovery. Why Facebook is the new “bedroom wall.” How your social media “discontinuity” provides clues into how you are trying to fool people. Brand-building works when we find…

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