Martin Lindstrom

  • Martin Lindstrom on instinct and competitive advantage

    …, all guiding the seeker to an answer. An instinct is the art of connecting thousands of impressions. One can’t consciously explain how all those dots were connected. They simply were. Some of the most powerful business leaders of all time share one thing. They trust in their instincts. Legendary instincts One example is Rupert Murdoch, who…

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  • Why brand building depends on the imbalances in people’s lives

    … success. In this discussion you’ll learn: How refrigerator magnets provided the clues to an entirely new business model Social media’s new role in marketing discovery. Why Facebook is the new “bedroom wall.” How your social media “discontinuity” provides clues into how you are trying to fool people. Brand-building works when we find…

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