Martin Lindstrom

  • Martin Lindstrom on instinct and competitive advantage

    … By Martin Lindstrom, {grow} Community member Some years ago, while driving from Poland to Vienna, my GPS broke down. Forget about buying a printed map. They’d vanished in the two decades since I’d last looked for one. My navigational skills are questionable and I’d only been in the area once before, but I had no choice other than to point…

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  • Why brand building depends on the imbalances in people’s lives

    … Sociological savant Martin Lindstrom is one of the most inventive and forward-thinking marketers on the planet. The author of seminal books such as Brandwashed, his new book Small Data: The Tiny Clues That Uncover Huge Trends is already a best-selling smash. In this exciting book, Lindstrom describes how “emotional DNA” is the key to the new…

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