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…. At major advertisers like Mondelez, the agency-of-record model is waning, replaced by multi-agency teams that work on specific brands for specific projects. As Dana Anderson, CMO at Mondelez, said in an op-ed in the Wall Street Journal earlier this year, she didn’t consider the AOR model a “pathway to Oz” any longer. This is due in part…
Programmatic advertising, by all accounts, is not going away anytime soon. The question now is whether the shift to automation will cause some marketers to take more control of their media buying. That’s exactly what happened earlier this year when male-focused media/e-commerce play Thrillist decided to bring its Facebook buying in-house.