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Facts Every Marketer Needs To Know: Facebook In 2017 Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform. Marketers, media entities and Facebook participants pay attention! As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation of social media is media.
… building, defining and maintaining our cultures,” he said. “Roughly 60 percent of our agency cost structure is our people, yet we spend a disproportionately low amount of money on talent management. How can you not invest in our infrastructure?” DeAnda agrees: “You need to have a culture. That’s our big downfall.” Show me the money The issue…
… Programmatic advertising, by all accounts, is not going away anytime soon. The question now is whether the shift to automation will cause some marketers to take more control of their media buying. That’s exactly what happened earlier this year when male-focused media/e-commerce play Thrillist decided to bring its Facebook buying in-house…