Marty Swant

  • Facebook Testing New Multiproduct News Feed Ads

    … Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page…

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • How to Boost Your Brand With Instagram for Business

    …. As Jim Squires, director of marketing operations at Instagram, told Marty Swant of SocialTimes parent Adweek: The way I envision this is that there are a lot of businesses on the platform that may be new to advertising, or not advertising yet, and this is a straightforward, easy way to start advertising on the platform. Whether you’re a novice…

    AllFacebookin Social Facebook How To's- 16 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
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