Marty Swant

  • Facebook Testing New Multiproduct News Feed Ads

    … with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. A Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season. Readers: Have any of these ads made their way into your News Feeds? …

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • How to Boost Your Brand With Instagram for Business

    …, gender and age of followers. Location information provides users’ time zones so that brands can post during peak times based on where their audience lives. The gender and age information further breaks down your followers’ demographics in order to show who makes up your active audience. Again, these kinds of analytics allow businesses to make decisions…

    AllFacebookin Social Facebook How To's- 16 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
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