Marty Swant

  • Facebook Testing New Multiproduct News Feed Ads

    … Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page…

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • How to Boost Your Brand With Instagram for Business

    … on it as a source of new products, businesses and inspiration for their various needs. As the trends have shown, social posts that include pictures or videos are exponentially more popular compared to text or link-based posts, so it comes as no surprise that businesses would want access to this platform. With the constant updates to various social…

    AllFacebookin Social Facebook How To's- 16 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
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