Mary Meeker

Mary Meeker (born September, 1959) is an American venture capitalist and former Wall Street securities analyst. Her primary work is on Internet and new technologies. She is a partner at the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers. Meeker became known as "Queen of the Net" after Barron's Magazine 1998 piece. Born in Portland, Indiana, Meeker holds a B.A. in psychology from DePauw University (1981) and an M.B.A. in finance from Cornell University (1986). She also received an Honorary Doctor of Letters degree from DePauw University.
Posts about Mary Meeker
  • US Daily Media Consumption (Charts)

    … around you versus what you directly focus on. The biggest marketing implication: Advertising placement isn’t aligned with media consumption, as Kleiner Perkins’s Mary Meeker pointed out. 2. Racial differences in media consumption Nielsen broke out US media consumption by race. These numbers should be viewed as directional. They don’t include…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • How Social Channels Teach Businesses the New Rules of Video

    …- and-coming social media star to major publishers like ESPN, Cosmopolitan and BuzzFeed to brands like J. Crew and Coca-Cola. As Mary Meeker’s 2016 Internet Trends Report showed, video usage continues to rise, with Generation Z communicating primarily via images (live, moving, and still) versus text The change to consumer expectations driven by social…

    AllTwitterin Facebook How To's- 25 readers -
  • Lessons for Mobile Marketers From Meeker’s 2016 Internet Trends Report

    … Last month Mary Meeker released her much anticipated 2016 Internet Trends Report, which she’s been compiling every year since 2001. Characterized by Fortune‘s Andrew Serwer as “absolutely first rate when it comes to spotting big-picture trends before they come into focus,” the Kleiner Perkins partner was named one of the ten smartest people…

    Street Fightin Mobile- 17 readers -
  • Six thought-provoking and profound marketing trends

    … Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? No! That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Some of the ideas we cover…

    {grow}- 15 readers -
  • What The Mary Meeker Report Means For Mobile Advertisers

    … they’ve ever been and growth is happening at an accelerated rate. These changes mean that like never before, advertisers need to proactively approach issues like rising CPCs, high competition, and user engagement. 2. Increased ad fatigue on mobile When you increase spend on mobile without also increasing the number of creatives in circulation, ad…

    Karen Amundson/ BoostBlog- 13 readers -
  • What does Meeker’s Internet Trends report tell us about voice search?

    … might be for tracking the use of smart home hubs like Amazon Echo in a few years’ time. Google is, of course, by no means the only search engine experiencing this trend, and the report goes on to illustrate the rise in speech recognition and text to speech usage for the Chinese search engine Baidu. Meeker notes that “typing Chinese on a small…

    Search Engine Watch- 32 readers -
  • Running a Social Contest in 2016: What’s Changed

    … and even your email list (remember, you may already have their email, but they’re going to share your contest with their friends, as well). At that point you should consider smart, well-targeted ad strategies. What has changed: Mobile takes the lead Mobile has become the most important device platform. According to Mary Meeker‘s 2015 internet…

    Inside Facebookin Social Google Facebook Twitter- 30 readers -
  • Where Content Marketing 2016 Is Headed

    … on the current state of content marketing. Theyre the result of examining what marketers currently do to help improve their results. 1. Reach content saturation We receive 5,000 messages per day. Mary Meeker continues to spotlight the growing amount of information we consume digitally. We consume 5.6 hours of digital media, over half of it via a mobile…

    Heidi Cohen/ Heidi Cohenin Content- 36 readers -
  • Why Content Marketing Trumps Advertising

    …-related consumer behaviors This growth of advertising opportunity, while fueled by a need for additional revenue streams, overlooks 3 important trends: 1. Consumers have greater control over the content they choose to consume, a point Mary Meeker made in her 2015 Internet Trends Report. Implications: It’s increasingly difficult to aggregate…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
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