Mary Meeker

Mary Meeker (born September, 1959) is an American venture capitalist and former Wall Street securities analyst. Her primary work is on Internet and new technologies. She is a partner at the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers. Meeker became known as "Queen of the Net" after Barron's Magazine 1998 piece. Born in Portland, Indiana, Meeker holds a B.A. in psychology from DePauw University (1981) and an M.B.A. in finance from Cornell University (1986). She also received an Honorary Doctor of Letters degree from DePauw University.
Posts about Mary Meeker
  • US Daily Media Consumption (Charts)

    …. US daily media consumption – 2 different sources The major Nielsen and eMarketer differences are: Non-digital TV. Nielsen estimates an hour more of non-digital tv viewing. It consists of extra half-hour of traditional television viewing and another half-hour of time shifted television. Non-digital radio. Nielsen’s data is about 20 minutes higher…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • How Social Channels Teach Businesses the New Rules of Video

    … to put up a long-form video that was already kind of boring (like a one minute snippet from a five-minute product walkthrough), but rather create channel-specific content that uses the longer format to tell a compelling story aimed at Instagram’s key demographics. BuzzFeed has done extremely well in this category with its cooking videos. Its Tasty…

    AllTwitterin Facebook How To's- 19 readers -
  • Lessons for Mobile Marketers From Meeker’s 2016 Internet Trends Report

    … Last month Mary Meeker released her much anticipated 2016 Internet Trends Report, which she’s been compiling every year since 2001. Characterized by Fortune‘s Andrew Serwer as “absolutely first rate when it comes to spotting big-picture trends before they come into focus,” the Kleiner Perkins partner was named one of the ten smartest people…

    Street Fightin Mobile- 16 readers -
  • Six thought-provoking and profound marketing trends

    … in our new podcast are: Why “viral” is more is more viral that ever and how Facebook Live will become the ultimate in reality TV and a revolution in journalism. Why self-driving cars will dramatically change our behaviors and unleash new personal productivity. The economic battle for your business may get down to music, movies, books…

    {grow}- 11 readers -
  • What The Mary Meeker Report Means For Mobile Advertisers

    … fatigue sets in faster. Ad fatigue is already an issue for many advertisers. But as spend increases, advertisers will need to become more proactive in refreshing and releasing new creative. 3. Lower user tolerance of mobile ads If mobile advertising really were to increase by $22 billion dollars per year, that would more than double annual ad spend…

    Karen Amundson/ BoostBlog- 10 readers -
  • What does Meeker’s Internet Trends report tell us about voice search?

    … to the difficulty in picking out an individual user’s voice in a work environment, or due to a social reluctance to talk to a device in front of colleagues. Meeker’s report also looks into the usage of one digital assistant in particular: Hound, an assistant app developed by the audio recognition company SoundHound, and which was also recently used to add…

    Search Engine Watch- 14 readers -
  • Running a Social Contest in 2016: What’s Changed

    … I did a search recently to find some good information about running a social contest. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 or 2012. That’s about 30 years ago in internet years. But seriously, digital marketing has evolved a great deal in the past five years…

    Inside Facebookin Social Google Facebook Twitter- 22 readers -
  • Where Content Marketing 2016 Is Headed

    … on the results of past campaigns to ensure success. Content marketing will become a continual process of testing and improvement based on actual data. Ruth P. Stevens’s latest book, B2B Data-Driven Marketing, is aharbinger of this trend. Use Kraft Foods as your guide. Regardless of whether your firm is B2C or B2B,ultimately youre marketing person-to-person…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • Why Content Marketing Trumps Advertising

    … Leo Burnett had to say about advertising.) On average, people in the US receive 5,000 brand messages per day according to Razorfish. YIKES! While I’m not sure whether the signs and notices in store windows and on trucks on Sixth Avenue count, I’m sure the out-of-home (aka OOH) messages in the subway and on taxi tops do. In New York City, there…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
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