A mascot is any person, animal, or object thought to bring luck or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix.In the world of sports, mascots are also used for merchandising. Team mascots are often confused with team nicknames. While the two can be interchangeable, they are not always the same.
Posts about Mascots
  • Social Lessons from Major Insurance Mascots

    … Insurance company mascots have become so well known that they have created their own brands with tag lines and catch phrases. It wasn’t too long ago that people associated camels with Camel Cigarettes and Joe Camel. Today, you mention a camel in any workplace in America, especially on a Wednesday, and a chorus of “Mike, Mike, Mike…guess what…

    Simply Measuredin Twitter- 12 readers -
  • 3 Lessons in Content Marketing From the Past

    … doesn’t actually improve the product it’s selling, but content can. Be More Authentic With Content Like General Mills The cereal industry has long been an inexplicable innovator in the marketing world. Everything from mascots, to jingles, to the free prize inside the box was born in the highly competitive cereal-marketing environment. In 1996 Chex…

    Brian Honigman/ Search Engine Journalin Content Twitter- 9 readers -
  • On-Site Search Engine Optimization: The First Steps In Optimizing A Site

    … pictures of your products, infographics that illustrate important statistics, category buttons that help people navigate your site, and logos or mascots that inspire confidence in your brand or infuse your site with humor. Visual content is a great way to capture your audience’s attention, but you may not realize that it’s also another tool you can use…

    ImageWorks Creativein SEO- 15 readers -
  • Happy Halloween from 3Q!

    ….) Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to her move to the West Coast, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English…

    Hillary Read/ 3Q Digitalin SEO Twitter- 15 readers -
  • Short and Long Term Content Marketing Goals

    … are a great example of a company who continue to build and sustain a community of followers. One of the reasons for this is because they use meerkats as campaign mascots, alongside a host of in-depth content, which constantly creates a buzz within their sector. Their Facebook profile is a testament to their success, which currently has over 849,000…

    John Waghorn/ Koozai.comin Social SEO Content Facebook Twitter- 21 readers -
  • Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

    … is start with your customers’ pain points and work backwards from there. Do your clients feel overwhelmed by vast quantities of data? Consider going with a “too much of a good thing” real world comparison – maybe one trip to Disney World is great, but if you had to go every day you’d end up punching all the mascots and gorging yourself on cotton…

    Larry Kim/ WordStreamin Paid Search Content- 3 readers -
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