A mascot is any person, animal, or object thought to bring luck or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix.In the world of sports, mascots are also used for merchandising. Team mascots are often confused with team nicknames. While the two can be interchangeable, they are not always the same.
Posts about Mascots
  • Social Lessons from Major Insurance Mascots

    … Insurance company mascots have become so well known that they have created their own brands with tag lines and catch phrases. It wasn’t too long ago that people associated camels with Camel Cigarettes and Joe Camel. Today, you mention a camel in any workplace in America, especially on a Wednesday, and a chorus of “Mike, Mike, Mike…guess what…

    Simply Measuredin Twitter- 11 readers -
  • 3 Lessons in Content Marketing From the Past

    Content marketing seems to be all anybody in the marketing world talks about these days. Although it seemingly took the industry by storm overnight, content marketing has actually been around for a very long time. This is partially because content marketing is pretty loosely defined. To paraphrase the Content Marketing Institute’s definition, content marketing is essentially ...

    Brian Honigman/ Search Engine Journal- 9 readers -
  • On-Site Search Engine Optimization: The First Steps In Optimizing A Site

    … to teach the search engines about your site. What the Pros Do: Adding alternate text for all the images on a website makes your site accessible for visually impaired users who rely on screen readers to navigate the web. Alt text can also be used to communicate with the search engines about your content; images are increasing in importance when…

    ImageWorks Creativein SEO- 8 readers -
  • Happy Halloween from 3Q!

    … Happy Halloween from 3Q Digital! Our team spirit and creativity, as usual, knew no bounds (especially in Chicago). Feast your eyes on office (or home office) standouts, a sea of great lookalikes (Khaleesi!), adorable babies and mascots, truly personified advertising, a little SEO magic, and…our motto, come to life. Enjoy! Lookalikes Digital…

    Hillary Read/ 3Q Digitalin SEO Twitter- 8 readers -
  • Short and Long Term Content Marketing Goals

    … are a great example of a company who continue to build and sustain a community of followers. One of the reasons for this is because they use meerkats as campaign mascots, alongside a host of in-depth content, which constantly creates a buzz within their sector. Their Facebook profile is a testament to their success, which currently has over 849,000…

    John Waghorn/ Koozai.comin Social SEO Content Facebook Twitter- 15 readers -
  • Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

    … will and hateful tweets. There’s always a risk in comedy of offending people (e.g. South Park). A poorly timed joke could mean accidentally upsetting a lot of people. It’s almost always a bad idea to piss off your customers, so tread lightly friends. Keep the risks in mind when deciding how far you want to go for a laugh. This isn’t to say you should…

    Larry Kim/ WordStreamin Paid Search Content- 3 readers -
Get the top posts daily into your mailbox!
More from around the web