Mascots

A mascot is any person, animal, or object thought to bring luck or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix.In the world of sports, mascots are also used for merchandising. Team mascots are often confused with team nicknames. While the two can be interchangeable, they are not always the same.
Posts about Mascots
  • Social Lessons from Major Insurance Mascots

    … Insurance company mascots have become so well known that they have created their own brands with tag lines and catch phrases. It wasn’t too long ago that people associated camels with Camel Cigarettes and Joe Camel. Today, you mention a camel in any workplace in America, especially on a Wednesday, and a chorus of “Mike, Mike, Mike…guess what…

    Simply Measuredin Twitter- 11 readers -
  • 3 Lessons in Content Marketing From the Past

    … that excelled at content marketing without ever starting a blog or joining Twitter. Create Demand With Content Like Jell-O Although a ubiquitous dessert today, when Jell-O was first invented no one was quite sure what to do with it. After the patent for its sale and manufacture was passed around to multiple ambitious entrepreneurs it finally ended up…

    Brian Honigman/ Search Engine Journalin Content Twitter- 9 readers -
  • On-Site Search Engine Optimization: The First Steps In Optimizing A Site

    Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm. In order to perfect our technique for ranking websites, we study Google’s patents, test o ...

    ImageWorks Creative- 9 readers -
  • Happy Halloween from 3Q!

    … Happy Halloween from 3Q Digital! Our team spirit and creativity, as usual, knew no bounds (especially in Chicago). Feast your eyes on office (or home office) standouts, a sea of great lookalikes (Khaleesi!), adorable babies and mascots, truly personified advertising, a little SEO magic, and…our motto, come to life. Enjoy! Lookalikes Digital…

    Hillary Read/ 3Q Digitalin SEO Twitter- 11 readers -
  • Short and Long Term Content Marketing Goals

    … When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress…

    John Waghorn/ Koozai.comin Social SEO Content Facebook Twitter- 16 readers -
  • Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

    … is start with your customers’ pain points and work backwards from there. Do your clients feel overwhelmed by vast quantities of data? Consider going with a “too much of a good thing” real world comparison – maybe one trip to Disney World is great, but if you had to go every day you’d end up punching all the mascots and gorging yourself on cotton…

    Larry Kim/ WordStreamin Paid Search Content- 3 readers -
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