A mascot is any person, animal, or object thought to bring luck or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix.In the world of sports, mascots are also used for merchandising. Team mascots are often confused with team nicknames. While the two can be interchangeable, they are not always the same.
Posts about Mascots
  • Social Lessons from Major Insurance Mascots

    … Insurance company mascots have become so well known that they have created their own brands with tag lines and catch phrases. It wasn’t too long ago that people associated camels with Camel Cigarettes and Joe Camel. Today, you mention a camel in any workplace in America, especially on a Wednesday, and a chorus of “Mike, Mike, Mike…guess what…

    Simply Measuredin Twitter- 13 readers -
  • 3 Lessons in Content Marketing From the Past

    … doesn’t actually improve the product it’s selling, but content can. Be More Authentic With Content Like General Mills The cereal industry has long been an inexplicable innovator in the marketing world. Everything from mascots, to jingles, to the free prize inside the box was born in the highly competitive cereal-marketing environment. In 1996 Chex…

    Brian Honigman/ Search Engine Journalin Content Twitter- 9 readers -
  • On-Site Search Engine Optimization: The First Steps In Optimizing A Site

    … pictures of your products, infographics that illustrate important statistics, category buttons that help people navigate your site, and logos or mascots that inspire confidence in your brand or infuse your site with humor. Visual content is a great way to capture your audience’s attention, but you may not realize that it’s also another tool you can use…

    ImageWorks Creativein SEO- 16 readers -
  • Happy Halloween from 3Q!

    … Happy Halloween from 3Q Digital! Our team spirit and creativity, as usual, knew no bounds (especially in Chicago). Feast your eyes on office (or home office) standouts, a sea of great lookalikes (Khaleesi!), adorable babies and mascots, truly personified advertising, a little SEO magic, and…our motto, come to life. Enjoy! Lookalikes Digital…

    Hillary Read/ 3Q Digitalin SEO Twitter- 16 readers -
  • Short and Long Term Content Marketing Goals

    When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress is being made.

    John Waghorn/ 23 readers -
  • Social Reach: Put Your Money Where Your Mouth Is

    Brands on social media are getting super competitive. Who doesn’t want to be associated with the next Ellen-Selfie Oscars phenomena? In 2014, most brands “get it.” They know their audience is on social media and that they need to be on it. The competition is fierce, as more and more content is being produced in attempt to reach the same eyeballs.

    Adrienne Sheares/ Vocus Blog- 13 readers -
  • Comedy in Content Marketing: To Be Memorable, Make ‘Em Laugh

    … is start with your customers’ pain points and work backwards from there. Do your clients feel overwhelmed by vast quantities of data? Consider going with a “too much of a good thing” real world comparison – maybe one trip to Disney World is great, but if you had to go every day you’d end up punching all the mascots and gorging yourself on cotton…

    Larry Kim/ WordStreamin Paid Search Content- 3 readers -
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