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5 Regular Column Types Every Content Marketer Can Use Are recurring content columns a part of your editorial mix? A recurring content column is an ongoing column. It’s a regular element of your editorial calendar. Think Page Six, the New York Post’s gossip page. Or go high-brow with New York Times op-ed columnists like Tom Friedman, Paul Krugman and David Brooks.
… Blogging Tactic: Craft customer focused content. Answer customers’ questions, offer patterns and recipes, and show them how to use your products. Give them the information they need to buy from you. Kay Gardiner and Ann Shayne of Mason Dixon Knitting bring their readers into their posts. Mason Dixon Knitting Includes Their Readers In Their Blog Post 7…