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America’s favorite weatherman would like you to know he is also a digital media entrepreneur. Al Roker Entertainment is not a new property. Since founding the company in 1994, the NBC television personality has produced reality TV fare like The Weather Channel’s “Coast Guard Alaska” series and Spike’s “DEA” show.
… what good content marketing should be. It’s easier said than done, of course. Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard about themselves. This approach is frowned upon in content marketing…
… AMEC Measurement Week in NYC kicked off on September 15 with a great presentation by Mark Schaefer and an informative panel moderated by Peter Himler and featuring Shonali Burke, Chris Penn, Sharam Fouladgar-Mercer and Heidi Sullivan. While nothing beats seeing the action first-hand, here are some of the key takeaways from each…