Mass Communication

Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers.
Posts about Mass Communication
  • Al Roker’s digital forecast: A flood of content

    America’s favorite weatherman would like you to know he is also a digital media entrepreneur. Al Roker Entertainment is not a new property. Since founding the company in 1994, the NBC television personality has produced reality TV fare like The Weather Channel’s “Coast Guard Alaska” series and Spike’s “DEA” show.

    Eric Blattberg/ Digiday- 5 readers -
  • Social PR’s Value and Snackable Measurement Insights!

    … AMEC Measurement Week in NYC kicked off on September 15 with a great presentation by Mark Schaefer and an informative panel moderated by Peter Himler and featuring Shonali Burke, Chris Penn, Sharam Fouladgar-Mercer and Heidi Sullivan. While nothing beats seeing the action first-hand, here are some of the key takeaways from each…

    Brian Conlin/ Vocus Blogin Social- 7 readers -
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