Mass Communication

Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers.
Posts about Mass Communication
  • Al Roker’s digital forecast: A flood of content

    … on. I was the first NBC News talent to have his own website, back in 1993. I’ve always been fascinated by the Internet, kind of like radio in the 1920s — nobody knew what it was or what it would do, but it ended up changing mass communication. But now that everyone is on board, how do you differentiate? There are so many digital voices out there. I…

    Eric Blattberg/ Digidayin Social Content Facebook Twitter- 10 readers -
  • Social PR’s Value and Snackable Measurement Insights!

    … to profitability. 2. Understand passion Brands build emotional connections with their audiences over time. This, Mark says, is where the “drip, drip, drip of communications” from social media excels. A century ago, the era of mass communication created a digital divide. Social media has bridged that divide, giving brands an opportunity to create…

    Brian Conlin/ Vocus Blogin Social- 11 readers -
Get the top posts daily into your mailbox!