Mass Communication

Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers.
Posts about Mass Communication
  • Al Roker’s digital forecast: A flood of content

    … and leverage both to their full potential. I don’t think you throw the baby out with the bathwater. What media do you consume every day? Obviously, I watch “The Today Show.” I go online and look at Weather.com. I go to NOAA.gov. I check Twitter and Instagram. I scroll through a number of websites, papers, or Web versions or print. But at a certain point…

    Eric Blattberg/ Digidayin Social Content Facebook Twitter- 7 readers -
  • Social PR’s Value and Snackable Measurement Insights!

    … AMEC Measurement Week in NYC kicked off on September 15 with a great presentation by Mark Schaefer and an informative panel moderated by Peter Himler and featuring Shonali Burke, Chris Penn, Sharam Fouladgar-Mercer and Heidi Sullivan. While nothing beats seeing the action first-hand, here are some of the key takeaways from each…

    Brian Conlin/ Vocus Blogin Social- 9 readers -