Mass Customization

Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization.Mass customization is the new frontier in business competition for both manufacturing and service industries. At its core is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value.
Posts about Mass Customization
  • Why Brand Names Matter Less and Less on Main Street

    … For much of the last century, brand dominated the way we shopped. A traveler stayed at a Hilton over a small, but exceptional, boutique hotel because they knew what to expect with the chain. Or, we drove 30 minutes to a Home Depot to find a particular tool instead of shopping at an independent hardware store because they knew it would be in stock…

    Steven Jacobs/ Street Fight- 8 readers -