Mass Customization

Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization.Mass customization is the new frontier in business competition for both manufacturing and service industries. At its core is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value.
Posts about Mass Customization
  • Why Brand Names Matter Less and Less on Main Street

    … that customized product is within reach. “We believe the time for widespread, profitable mass customization may finally have come the result of emerging or improved tech­nologies that can help address economic barriers to responding to consumers’ exact needs in a more precise way,” analysts argued in an article published in February. The market…

    Steven Jacobs/ Street Fight- 5 readers -
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