Mastering Ppc

  • What is AdWords Smart Bidding? Automated Bidding Strategies

    … With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working manually…

    SEER Interactivein Paid Search- 13 readers -
  • When AI Fails Advertisers: Whitelisting & Programmatic Advertising

    … Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has gone…

    SEER Interactive- 22 readers -
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