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It’s that time of year, ladies and gentlemen. Pumpkin spiced everything, infinity scarves, and Halloween costume planning season are officially upon us in all of their glory. But more important than all of those things combined is the return of the NFL season, and with it, the return of fantasy football.
There’s no way around it: social media is growing in popularity within the paid digital advertising industry. When asking why, the obvious thought is that advertisers like to reach users at as many touch points as possible (we’re probably 5-10 years away from seeing ads etched into the outfield grass at MLB stadiums).
… Programmatic advertising is growing increasingly in popularity amongst marketers as this disciple is estimated to account for 63% of the CPG display advertising spend in 2015. In 2014, $10.06 billion dollars were spent programmatically and it is projected by eMarketer to double by 2016. According to CMO, 60% of brands’ online video spend…
… Though it may seem like forever ago in paid-search land, back in May Google changed all text ads on the display network to ‘magazine display ads’. Three months later, you are probably asking- why should I care? What do they look like again? Here is what Google sent out as an example of the new display ads when they were first announced in May…
… With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini case-studies on PPC geotargeting…