Match Type Campaigns

  • The Argument For Match Type Segmentation

    … of debate circles around whether you should run match type segmentation at the ad group or campaign level. Here's the breakdown between the two: If you are at ALL limited by budget or have tight ROAS/CPA goals, it would benefit you to do it at the campaign level. Below is one of my account's match type performance break-down. You can see exact match has…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 21 readers -
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