Match Type Cannibalization

  • 7 Areas Where Your PPC Account Is Broken

    … group also allows for ongoing ad testing to help improve click thru rates. The last piece of the account structure puzzle is reviewing the account for match type cannibalization. Match type cannibalization is when search queries populate across many different keywords. This can be a problem because you may not be showing users the most relevant ad…

    Cassie Oumedian/ PPC Heroin Paid Search- 14 readers -
Get the top posts daily into your mailbox!