Match Type Cannibalization

  • 7 Areas Where Your PPC Account Is Broken

    … account quality score between 8-10, 5-7 to be ok and anything below 5 to be poor. From our experience accounts that fall within the 7 to 9 range to be good and have a structure that has the most balance of efficiency and growth. 2. Impression Share Impression share is a competitive metric that allows you to see where an advertiser is missing out…

    Cassie Oumedian/ PPC Heroin Paid Search- 10 readers -