Match Types

  • Broadening your Paid Search Marketing Strategy

    … a bad reputation for driving low quality traffic and serving on low quality search terms. It should be no surprise that advertisers avoid this match type altogether. Even, two of the most popular builds don’t use this match type all together: Single keyword Ad Groups (SKAG) and alpha-beta build. But that’s not to say it should be avoided completely…

    PPC Heroin Affiliate Paid Search- 19 readers -
  • When You Need To Have The Right Words Use Phrase Match

    … October 27, 2016 In early 2014, I wrote a post at a previous agency that outlined the proper way of breaking out match types that I had started to implement with some fellow colleagues once enhanced campaigns came out the prior year. After the initial creation of these campaign types, I continued to optimize and create a larger strategy around…

    PPC Hero- 13 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    … to improve your account immediately. Use the SQR to disable the search queries that hurt your campaign by adding them as negative keywords. Doing this one task will lower your cost per conversion, increase your click through rate, improve your quality score, and all around improve your day! How to Perform The Search Query Report Optimization We…

    Adam Lundquist/ PPC Heroin Paid Search Google- 6 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … The Basics of PPC PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on keywords and audience types, which a search engine matches to user search queries and predefined lists, and then displays ads. PPC is used for all types of campaign goals, including…

    Matt Umbro/ PPC Heroin Paid Search- 30 readers -
  • The Argument For Match Type Segmentation

    … There have been many debates recently in our agency and here on PPC Hero over match type segmentation. It's not surprising that people get heated when hearing that their way isn't best. I suggest that every Account Manager should do what they feel works best, but there are many factors to consider when deciding the best option. There is often…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 22 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … ads and on your landing pages. You'll be off to a good start. You can hover over a keyword's little speech bubble to find out more information about why it might be getting quality scores reduced. Develop A Strategic Bid Game Plan It's really easy to do a bid change each week or bi-weekly and think: "this keyword is doing great at a 3 ad position…

    Amanda West Bookwalter/ PPC Hero- 10 readers -
  • What Is A Good Click Through Rate (CTR)?

    … - This factor combines the complete search experience from query to landing page. Instead of listing them individually, I include bid, keyword match type, negative keywords/audiences, quality score, and ad copy as part of the overall relevance factor. All of these items need to work together in order to yield a higher CTR. Ad Rank - Even with high…

    Matt Umbro/ PPC Heroin Paid Search- 36 readers -
  • Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds

    … Long tail keywords have a low cost per click (CPC). That is what we're commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs and they all said the same thing - add additional terms to your current seed keywords to transform them into long tail keywords…

    Adam Lundquist/ PPC Hero- 10 readers -
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