Match Types

    • Broadening your Paid Search Marketing Strategy

      February 16, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed a bad reputation for driving low qua ...

      PPC Hero- 12 readers -
  • When You Need To Have The Right Words Use Phrase Match

    … October 27, 2016 In early 2014, I wrote a post at a previous agency that outlined the proper way of breaking out match types that I had started to implement with some fellow colleagues once enhanced campaigns came out the prior year. After the initial creation of these campaign types, I continued to optimize and create a larger strategy around…

    PPC Hero- 12 readers -
  • How Keyword Length Performance Can Impact Smartphone Paid Search Strategy

    … Search Strategy Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.... Video: Latest Research On Mobile Paid Search Performance Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report. ... Video: Google Carousel’s Impact On Paid Search In Dossier 4.3 Rachel Harvey describes an issue we've identified with Google Carousel affecting paid search programs and offers five... …

    RKGBlogin Paid Search Google How To's- 15 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    … will use the example of an AdWords campaign for a company that provides PPC services to demonstrate how to go through the process. In this example you bid on the keyword CPC Agency in broad match, believing that a user had to type in that phrase to trigger your ad. We will use the search query reports to: Find the actual search queries users type. Add…

    Adam Lundquist/ PPC Heroin Paid Search Google- 5 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … The Basics of PPC PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on keywords and audience types, which a search engine matches to user search queries and predefined lists, and then displays ads. PPC is used for all types of campaign goals, including…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • The Argument For Match Type Segmentation

    … to test different ad copy based on search intent, which is better controlled through match types. Eric and have both written articles about this topic recently that you could also check out. Conclusion Those are the three big reasons for segmenting by match type in your account structures. With the recent news about close variants, if you find…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 16 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … make the most of these campaigns! Test Accelerated Ad Delivery To Day Part Your first instinct when seeing a campaign limited by budget is to set ad delivery to "standard". That way, you're showing evenly throughout the day and not spending all your bucks on the morning traffic. This is kind of PPC 101. However, you might be able to better spend…

    Amanda West Bookwalter/ PPC Hero- 9 readers -
  • What Is A Good Click Through Rate (CTR)?

    … - This factor combines the complete search experience from query to landing page. Instead of listing them individually, I include bid, keyword match type, negative keywords/audiences, quality score, and ad copy as part of the overall relevance factor. All of these items need to work together in order to yield a higher CTR. Ad Rank - Even with high…

    Matt Umbro/ PPC Heroin Paid Search- 34 readers -
  • Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds

    … blogs have missed an important aspect. The problem is that your long tail keywords are not only in competition with the exact series of words you are bidding on. While it would seem unlikely that competitors would target your exact long tail keyword - they actually don't need to. With the advent of broad match modifier, it's easy for your…

    Adam Lundquist/ PPC Hero- 7 readers -