Match Types

  • Defining Negative Keyword Match Types

    … August 2, 2017 For our fellow readers who are new to PPC and search advertising, negative keywords allow you refine your bidding and only bid on intend searches, without wasting spend. For example, if you are trying to attract buyers who are interested in jackets, but you don’t sell or carry jean jackets. Adding “jean” as one of your negative…

    PPC Heroin Paid Search- 16 readers -
  • Broadening your Paid Search Marketing Strategy

    … a bad reputation for driving low quality traffic and serving on low quality search terms. It should be no surprise that advertisers avoid this match type altogether. Even, two of the most popular builds don’t use this match type all together: Single keyword Ad Groups (SKAG) and alpha-beta build. But that’s not to say it should be avoided completely…

    PPC Heroin Affiliate Paid Search- 23 readers -
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