Match Types

  • When You Need To Have The Right Words Use Phrase Match

    … October 27, 2016 In early 2014, I wrote a post at a previous agency that outlined the proper way of breaking out match types that I had started to implement with some fellow colleagues once enhanced campaigns came out the prior year. After the initial creation of these campaign types, I continued to optimize and create a larger strategy around…

    PPC Hero- 10 readers -
  • How Keyword Length Performance Can Impact Smartphone Paid Search Strategy

    … Search Strategy Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.... Video: Latest Research On Mobile Paid Search Performance Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report. ... Video: Google Carousel’s Impact On Paid Search In Dossier 4.3 Rachel Harvey describes an issue we've identified with Google Carousel affecting paid search programs and offers five... …

    RKGBlogin Paid Search Google How To's- 14 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    … could be. You were told you would be able match the right keyword with the right ad for highly targeted traffic that allows for easy sales. All evidence proves otherwise. You take a look at your PPC stats, not that you have to – you know the symptoms like the back of your hand. You have a low click through rate, a handful of actual clicks…

    Adam Lundquist/ PPC Heroin Paid Search Google- 5 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … performing ads will be seen more Rotate indefinitely – Ads will always be rotating evenly Technical PPC Conversion Tracking Advertisers have the ability to create conversion goals in order to gauge account performance. Both platforms provide code snippets that can be placed on key pages— generally order confirmation or thank you pages. Advertisers…

    Matt Umbro/ PPC Heroin Paid Search- 24 readers -
  • The Argument For Match Type Segmentation

    … There have been many debates recently in our agency and here on PPC Hero over match type segmentation. It's not surprising that people get heated when hearing that their way isn't best. I suggest that every Account Manager should do what they feel works best, but there are many factors to consider when deciding the best option. There is often…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 16 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … to ensure you're spending your full budget during those prime hours. Segment Match Type At The Campaign Level There's been a lot of chatter lately about match type segmentation on Eric's recent blog post, and I wrote a post on the subject a few months back. No matter your feelings on ad group level match type segmentation or even just match type…

    Amanda West Bookwalter/ PPC Hero- 9 readers -
  • What Is A Good Click Through Rate (CTR)?

    … - This factor combines the complete search experience from query to landing page. Instead of listing them individually, I include bid, keyword match type, negative keywords/audiences, quality score, and ad copy as part of the overall relevance factor. All of these items need to work together in order to yield a higher CTR. Ad Rank - Even with high…

    Matt Umbro/ PPC Heroin Paid Search- 34 readers -
  • Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds

    … blogs have missed an important aspect. The problem is that your long tail keywords are not only in competition with the exact series of words you are bidding on. While it would seem unlikely that competitors would target your exact long tail keyword - they actually don't need to. With the advent of broad match modifier, it's easy for your…

    Adam Lundquist/ PPC Hero- 7 readers -
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