Matomy Media Group

  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … put this data to work? Cross-channel targeting delivers greater game ad penetration The cross-channel approach allows marketers to seamlessly and interchangeably use multiple channels to market, sell and interact with consumers no matter what device or platform they are using. With cross-channel targeting, players are shown another game…

    Inside Facebookin Mobile- 12 readers -
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