Matomy Media Group

  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … Mobile, video and programmatic advertising are growing rapidly, and marketers are looking to use new channels and technologies to get the most out of each media campaign. As marketers buy programmatic ads across multiple platforms, advertisers need to reach out and engage with their users across these different channels at every stage…

    Inside Facebookin Mobile- 16 readers -
  • Facebook’s Prototype Mobile Ad Format: A Perfect Mix of Branding, Direct Response

    … functionality that isn’t cluttered with irrelevant ads and content. With its possible new mobile ad format, Facebook appears to have captured the best of both worlds for a user experience that will help drive more time in-app and more sales opportunities for advertisers. David Serfaty is vice president of social advertising at Matomy Media Group, a global digital performance-based advertising company. He can be contacted at david.s@matomy.com. …

    AllTwitterin Mobile Facebook- 19 readers -