Matomy Media Group

  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … with better audience penetration, greater engagement and higher quality results. In this new technological era, we need to tune in to our viewers rather than expect them to tune in to scheduled TV programming. Sagi Niri is chief operating officer and chief financial officer of digital marketing company Matomy Media Group. Image of mobile gamer courtesy of Shutterstock. …

    Inside Facebookin Mobile- 15 readers -
  • Facebook’s Prototype Mobile Ad Format: A Perfect Mix of Branding, Direct Response

    … functionality that isn’t cluttered with irrelevant ads and content. With its possible new mobile ad format, Facebook appears to have captured the best of both worlds for a user experience that will help drive more time in-app and more sales opportunities for advertisers. David Serfaty is vice president of social advertising at Matomy Media Group, a global digital performance-based advertising company. He can be contacted at david.s@matomy.com. …

    AllTwitterin Mobile Facebook- 19 readers -