Matomy Media Group

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  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … with better audience penetration, greater engagement and higher quality results. In this new technological era, we need to tune in to our viewers rather than expect them to tune in to scheduled TV programming. Sagi Niri is chief operating officer and chief financial officer of digital marketing company Matomy Media Group. Image of mobile gamer courtesy of Shutterstock. …

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