• How to Measure the Value of Native Advertising

    … of an impact your content made on readers or viewers. By analyzing the social shares your sponsored content generates, you’ll likely be able to see the brand lift achieved by leveraging a publisher’s brand equity. In other words, you’ll get a better idea of the trust you’re developing with customers by sponsoring content on a trusted publisher’s website…

    Brian Honigman/ Relevancein Social How To's- 17 readers -
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